Drip vs Kit Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Drip pricing | Kit pricing | |
|---|---|---|
| Starts at | $39/mo | $33/mo |
| Number of plans | 1 | 3 |
| Free plan | — | |
| Free trial | ||
| Pricing model | usage-based | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Drip
- 1-2,500 people
- Unlimited email sends
- Drip MCP connection
- Email support
- Chat and email support
- Dynamic segments
- Onsite campaigns
- Up to 50 workflows
- Unlimited sub-accounts
- Open API access
- Free migration
- Personalized onboarding
Free
- Unlimited landing pages & forms
- Unlimited email broadcasts
- Audience tagging & segmentation
- Sell digital products & subscriptions
Creator
Popular- Unlimited Visual Automations
- Unlimited email sequences
- Kit MCP
- A/B test subject lines
- Survey subscribers with polls
- Remove Kit branding
- SMS marketing
- Apps & integrations
- RSS campaigns
- 24/7 email & chat support
Pro
- Subscriber Signals
- Engagement analytics
- Unlimited users
- Insights dashboard
- Deliverability reporting
- Subscriber engagement scoring
- Collaborative editing
- A/B test subject lines & content
- Facebook custom audiences
- Newsletter referral system
- Edit links in sent broadcasts
- 24/7 priority email & chat support
Drip vs Kit FAQ
- Which one is cheaper?
- Kit is the cheaper option, starting at $33/mo vs $39/mo for Drip.
- Can I use either one for free?
- Kit has a free plan. Drip doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Drip uses usage-based pricing, while Kit goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Drip: At $39/mo entry, Drip sits mid-pack against Klaviyo and Mailchimp — not the budget pick, but not premium either. It's clearly courting ecommerce brands who want automation depth without enterprise pricing, betting that list-based pricing feels fairer than flat tiers as they scale. Kit: Kit sits mid-pack against ConvertKit-style competitors like Beehiiv and Substack — pricier than free-tier newsletter tools but cheaper than full marketing suites like ActiveCampaign or HubSpot. They're chasing independent creators and small publishers who've outgrown generic email tools but don't need enterprise marketing automation.
Still deciding? See the best Drip alternatives or the best Kit alternatives, ranked with verified pricing.
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