Frase vs Serpstat Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Starter
- 1 seat, 1 site
- 10 articles and 50 audit pages each month
- Publish to WordPress, Webflow, Sanity, or Wix, or host on FraseCMS
- SEO and GEO scores, plus AI Visibility on ChatGPT and Google AI
- Content Guard watches 3 pages for Google decay
- Frase Answers, a free conversational widget that captures what your visitors want, so you can create content for it
Professional
Popular- 3 seats and 5 sites, with extra seats at $29/mo
- 40 articles and 250 audit pages each month
- A content calendar and internal linking suggestions
- AI crawler monitoring, plus Perplexity added to AI Visibility
- Content Guard watches 15 pages for Google decay
- Hand off your FAQ, glossary, and how-to pages for the agent to draft and auto-publish
Scale
- 5 seats and up to 10 domains, with extra seats at $29/mo
- 100 articles and 1,000 audit pages each month
- Content Guard watches 50 pages, plus Claude and Gemini added to AI Visibility
- Client-ready reports you can export, plus repurposing one piece into channel-ready posts
- The agent drafts and auto-publishes across all content types, up to a monthly cap
Enterprise
- Custom seats and domains
- White-label reports, a branded client portal, and your own custom domain
- SSO and SAML, a dedicated account manager, and an SLA
- Custom limits, custom API access, and two years of history
Individual
- 5 projects
- 100 searches for sites, keywords, and links per day
- 10,000 keyword position checks
- 30,000 pages to audit
- 50,000 export rows
Team
Popular- Unlimited projects
- 500 searches for sites, keywords, and links per day
- keyword position checks
- 150,000 pages to audit
- 250,000 export rows
Agency
- Unlimited projects
- 5,000 searches for sites, keywords, and links per day
- 500,000 keyword position checks
- 1,500,000 pages to audit per month
- 2,500,000 export rows per month
Frase vs Serpstat FAQ
- Which one is cheaper?
- Frase starts lower at $49/mo, compared to $50/mo for Serpstat.
- Can I use either one for free?
- Neither has a free plan. But Frase and Serpstat offer a free trial.
- How do they charge?
- Different approach here. Frase uses hybrid pricing, while Serpstat goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Frase: At $49 entry, Frase undercuts tools like Surfer SEO and MarketMuse on sticker price, positioning itself as the accessible mid-market option for content teams that want AI-assisted SEO without enterprise-level spend. They're not chasing the cheapest seat in the room — they're targeting serious content operators who'd balk at $400+/mo tools. Serpstat: Sitting well below Ahrefs and Semrush on entry price, Serpstat plays the value/challenger card for teams that want a full SEO suite without the premium sticker price. It's aimed at agencies and growing teams priced out of the big two, not enterprises chasing the most exhaustive data set.
Still deciding? See the best Frase alternatives or the best Serpstat alternatives, ranked with verified pricing.
Keep tabs on both.
We'll monitor pricing changes for Frase and Serpstat and let you know when something moves.