Frase vs SpyFu Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Starter
- 1 seat, 1 site
- 10 articles and 50 audit pages each month
- Publish to WordPress, Webflow, Sanity, or Wix, or host on FraseCMS
- SEO and GEO scores, plus AI Visibility on ChatGPT and Google AI
- Content Guard watches 3 pages for Google decay
- Frase Answers, a free conversational widget that captures what your visitors want, so you can create content for it
Professional
Popular- 3 seats and 5 sites, with extra seats at $29/mo
- 40 articles and 250 audit pages each month
- A content calendar and internal linking suggestions
- AI crawler monitoring, plus Perplexity added to AI Visibility
- Content Guard watches 15 pages for Google decay
- Hand off your FAQ, glossary, and how-to pages for the agent to draft and auto-publish
Scale
- 5 seats and up to 10 domains, with extra seats at $29/mo
- 100 articles and 1,000 audit pages each month
- Content Guard watches 50 pages, plus Claude and Gemini added to AI Visibility
- Client-ready reports you can export, plus repurposing one piece into channel-ready posts
- The agent drafts and auto-publishes across all content types, up to a monthly cap
Enterprise
- Custom seats and domains
- White-label reports, a branded client portal, and your own custom domain
- SSO and SAML, a dedicated account manager, and an SLA
- Custom limits, custom API access, and two years of history
Basic
- 10k row search results
- 10k row data exports
- 1 Live Site tracking project
- 5k Weekly tracked keyword rankings
- 10 automated reports
- Pre-built Google Ads Campaigns
- GSC Integration
- White labeled reporting
- API access
- 1 user
Pro + AI
Popular- Unlimited search results - see all the data
- Unlimited data exports. All you can eat
- 10 Live Site tracking projects
- 10+ years historical data
- Boost visibility in AI & Search - RivalFlow (1 site)
- ChatGPT Integration - Get SpyFu data in ChatGPT
- AI Brand Monitoring
- 15k Weekly tracked keyword rankings
- 100 automated reports
- Pre-built Google Ads Campaigns
- GSC Integration
- White labeled reporting
- API access
- 1 user included ($30 for each additional)
Team / Agency
- Unlimited search results - see all the data
- Unlimited data exports. All you can eat
- Unlimited Live Site tracking projects
- 10+ years historical data
- Boost visibility in AI & Search - RivalFlow (5 sites)
- ChatGPT Integration - Get SpyFu data in ChatGPT
- AI Brand Monitoring
- 50k Weekly tracked keyword rankings
- Unlimited automated reports
- Pre-built Google Ads Campaigns
- GSC Integration
- White labeled reporting
- API access
- 5 users included ($30 for each additional)
Frase vs SpyFu FAQ
- Which one is cheaper?
- SpyFu is the cheaper option, starting at $39/mo vs $49/mo for Frase.
- Can I use either one for free?
- Neither has a free plan. But Frase offers a free trial.
- How do they charge?
- Different approach here. Frase uses hybrid pricing, while SpyFu goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Frase: At $49 entry, Frase undercuts tools like Surfer SEO and MarketMuse on sticker price, positioning itself as the accessible mid-market option for content teams that want AI-assisted SEO without enterprise-level spend. They're not chasing the cheapest seat in the room — they're targeting serious content operators who'd balk at $400+/mo tools. SpyFu: SpyFu sits in the budget-to-mid tier of the SEO/PPC intelligence space — cheaper than Semrush or Ahrefs at comparable tiers, and positioning itself as the scrappy alternative for teams that want competitive ad and keyword data without enterprise pricing. The $39 entry point is a deliberate low-friction hook for cost-conscious SMBs.
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