FullStory vs GoodData Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Business
- StoryAI Summaries
- Live Session Viewing
- Developer Tools
- Heatmaps
- Scroll Maps
- Click Maps
- Session Replay
- Tabbed Browsing
- Session Summary Notes
- Conversion Maps
- Guides and Surveys
- Mobile Analytics
- Customizable Dashboards
- Funnels
- Page Flow Analysis
- User Segmentation
- Sentiment Signals
- User Trends
- Event Sequence
- Metrics
- Segment Health
- Tables
- Retention Analysis
- Journeys
- Metric Insights
- Watched Elements
- Conversion Analysis
- Co-Browsing
- Omnisearch
- Segment Alerts
- Event Filter
- Platform Filter
- Unlimited Spaces
- Templates
- User Filter
- Personal Workspace
- Metric Alerts
- Activation Quota
- Integrations
- Webhooks
- Data Export
- Consent API
- FS.Identity API
- Element API
- AI-Powered Fullcapture
- Private and Sensitive Data Excluded by Default
- Retroactive Data History
- Server Side Events Capture
- Data Layer Capture
- Data Quality Monitoring
- Data Studio
- Recommendations
- Multi-Organization Management
- Role-Based Access Control
- Sensitive Data Detection
- Configurable Form Privacy
- Persistent Data Encryption Using AES-256 Standards
- Restriction by IP
- Restriction by Location
- Restriction by User Agent
- Security Compliance
- SAML Single Sign-On (SSO)
Advanced
Popular- StoryAI Summaries
- Live Session Viewing
- Developer Tools
- Heatmaps
- Scroll Maps
- Click Maps
- Session Replay
- Tabbed Browsing
- Session Summary Notes
- Conversion Maps
- Guides and Surveys
- Mobile Analytics
- Customizable Dashboards
- Funnels
- Page Flow Analysis
- User Segmentation
- Sentiment Signals
- User Trends
- Event Sequence
- Metrics
- Segment Health
- Tables
- Retention Analysis
- Journeys
- Metric Insights
- Watched Elements
- Conversion Analysis
- Co-Browsing
- Omnisearch
- Segment Alerts
- Event Filter
- Platform Filter
- Unlimited Spaces
- Templates
- User Filter
- Personal Workspace
- Metric Alerts
- Activation Quota
- Integrations
- Webhooks
- Data Export
- Consent API
- FS.Identity API
- Element API
- AI-Powered Fullcapture
- Private and Sensitive Data Excluded by Default
- Retroactive Data History
- Server Side Events Capture
- Data Layer Capture
- Data Quality Monitoring
- Data Studio
- Recommendations
- Multi-Organization Management
- Role-Based Access Control
- Sensitive Data Detection
- Configurable Form Privacy
- Persistent Data Encryption Using AES-256 Standards
- Restriction by IP
- Restriction by Location
- Restriction by User Agent
- Security Compliance
- SAML Single Sign-On (SSO)
Enterprise
- StoryAI Summaries
- Live Session Viewing
- Developer Tools
- Heatmaps
- Scroll Maps
- Click Maps
- Session Replay
- Tabbed Browsing
- Session Summary Notes
- Conversion Maps
- Guides and Surveys
- Mobile Analytics
- Customizable Dashboards
- Funnels
- Page Flow Analysis
- User Segmentation
- Sentiment Signals
- User Trends
- Event Sequence
- Metrics
- Segment Health
- Tables
- Retention Analysis
- Journeys
- Metric Insights
- Watched Elements
- Conversion Analysis
- Co-Browsing
- Omnisearch
- Segment Alerts
- Event Filter
- Platform Filter
- Unlimited Spaces
- Templates
- User Filter
- Personal Workspace
- Metric Alerts
- Activation Quota
- Integrations
- Webhooks
- Data Export
- Consent API
- FS.Identity API
- Element API
- AI-Powered Fullcapture
- Private and Sensitive Data Excluded by Default
- Retroactive Data History
- Server Side Events Capture
- Data Layer Capture
- Data Quality Monitoring
- Data Studio
- Recommendations
- Multi-Organization Management
- Role-Based Access Control
- Sensitive Data Detection
- Configurable Form Privacy
- Persistent Data Encryption Using AES-256 Standards
- Restriction by IP
- Restriction by Location
- Restriction by User Agent
- Security Compliance
- SAML Single Sign-On (SSO)
Professional
- Analytics features and BI capabilities
- Full embedding functionality
- Multi-tenancy and branding
- Analytics Catalog
- IDE Extension
- React and Python SDK for Gen AI
- Amazon Redshift, Azure SQL, Databricks, Google BigQuery, Greenplum, Microsoft SQL Server, PostgreSQL, Snowflake, Synapse SQL, Vertica, and more
- Data blending across multiple sources
- Fully managed SaaS on AWS, Azure
- Single sign-on (SSO)
- Data centers include US, EU, Australia, Canada*, Singapore*, India*, Japan*, and Middle East* (*on demand)
- Unlimited number of self-service reports and dashboards
- Custom dashboard plugin extensions
- Custom themes and branding per customer
- Custom domain URL
- Localized display language
- Governed content publishing across tenants
- Smart Search for easy discovery
- Forecasting and Clustering capabilities
- Technical support
- Whitelabeling
- iFrame, Web Components, and APIs for embedding
- React SDK for building custom UIs
- Python SDK for backend management
- Semantic layer supporting reusable, resilient, and context-aware metrics
- Built-in multitenancy with hierarchical workspaces
- Declarative API for all metadata definitions
- Open-source metadata and lifecycle management tooling (coming soon)
- Environments
- SOC 2 certification
- GDPR, and ISO 27001 compliance
- Cache results
- FlexQuery storage
Enterprise
- Custom agents and Agent Builder
- Context Management and AI governance
- SLA support and dedicated customer success
- AI Assistant with 20+ Analytics Skills
- Dashboard Copilot
- Summarization Copilot
- Custom Agents
- Agent Builder
- Analytics Catalog
- AI Memory
- AI Knowledge
- Semantic Quality Agent
- Anomaly Detection
- Key Driver Analysis
- Forecasting
- Clustering
- AI Usage Analytics
- Observability
- BYOLLM
- MCP Server with 30+ Tools
- A2A Protocol
- IDE Extension
- React and Python SDK for Gen AI
- Amazon Redshift, Azure SQL, Databricks, Google BigQuery, Greenplum, Microsoft SQL Server, PostgreSQL, Snowflake, Synapse SQL, Vertica, and more
- Data blending across multiple sources
- Fully managed SaaS on AWS, Azure
- Single sign-on (SSO)
- Dedicated cluster
- Data centers include US, EU, Australia, Canada*, Singapore*, India*, Japan*, and Middle East* (*on demand)
- Multi-region deployment
- Self-hosted deployment
- Unlimited number of self-service reports and dashboards
- Custom dashboard plugin extensions
- Custom themes and branding per customer
- Custom domain URL
- Localized display language
- Governed content publishing across tenants
- Smart Search for easy discovery
- Forecasting and Clustering capabilities
- Technical support
- Dedicated customer success manager
- 99.5% guaranteed uptime SLA
- Onboarding support
- Whitelabeling
- iFrame, Web Components, and APIs for embedding
- React SDK for building custom UIs
- Python SDK for backend management
- Semantic layer supporting reusable, resilient, and context-aware metrics
- Built-in multitenancy with hierarchical workspaces
- Declarative API for all metadata definitions
- Open-source metadata and lifecycle management tooling (coming soon)
- Usage analytics
- Environments
- CI/CD — Data product management
- SOC 2 certification
- GDPR, and ISO 27001 compliance
- WCAG AA Accessibility
- SAML and multiple OIDC
- Audit log
- HIPAA
- FedRAMP
- Data blending across multiple sources
- FlexConnect functionality to build self-service connectors
- FlexConnect embedded connection logic
- Data embedding
- Ontology extraction
- Direct and Import modes
- Cache results
- FlexQuery storage
- Vector store
- Knowledge graphs
FullStory vs GoodData FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- FullStory has a free plan. GoodData doesn't — you'll need to pay from day one.
- How do they charge?
- Both use a custom model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. FullStory: FullStory positions as a premium analytics player — they're not trying to win on price, they're competing on data fidelity and DX Intelligence against Heap and Mixpanel. The all-custom pricing signals they're targeting mid-market and up, not scrappy startups. GoodData: Full custom pricing with no free tier or trial puts them squarely in the premium, sales-led segment — they're not competing on accessibility or self-serve. They're going after mid-market and enterprise buyers who are already committed to embedded analytics as a strategic investment, competing with the likes of Sisense and Qlik rather than Metabase or Looker Studio.
Still deciding? See the best FullStory alternatives or the best GoodData alternatives, ranked with verified pricing.
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