FullStory vs Pirsch Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

FullStory Pirsch
Starts at Custom $6/mo
Number of plans 3 3
Free plan
Free trial
Pricing model custom usage-based

Business

Custom
  • StoryAI Summaries
  • Live Session Viewing
  • Developer Tools
  • Heatmaps
  • Scroll Maps
  • Click Maps
  • Session Replay
  • Tabbed Browsing
  • Session Summary Notes
  • Conversion Maps
  • Guides and Surveys
  • Mobile Analytics
  • Customizable Dashboards
  • Funnels
  • Page Flow Analysis
  • User Segmentation
  • Sentiment Signals
  • User Trends
  • Event Sequence
  • Metrics
  • Segment Health
  • Tables
  • Retention Analysis
  • Journeys
  • Metric Insights
  • Watched Elements
  • Conversion Analysis
  • Co-Browsing
  • Omnisearch
  • Segment Alerts
  • Event Filter
  • Platform Filter
  • Unlimited Spaces
  • Templates
  • User Filter
  • Personal Workspace
  • Metric Alerts
  • Activation Quota
  • Integrations
  • Webhooks
  • Data Export
  • Consent API
  • FS.Identity API
  • Element API
  • AI-Powered Fullcapture
  • Private and Sensitive Data Excluded by Default
  • Retroactive Data History
  • Server Side Events Capture
  • Data Layer Capture
  • Data Quality Monitoring
  • Data Studio
  • Recommendations
  • Multi-Organization Management
  • Role-Based Access Control
  • Sensitive Data Detection
  • Configurable Form Privacy
  • Persistent Data Encryption Using AES-256 Standards
  • Restriction by IP
  • Restriction by Location
  • Restriction by User Agent
  • Security Compliance
  • SAML Single Sign-On (SSO)

Advanced

Popular
Custom
  • StoryAI Summaries
  • Live Session Viewing
  • Developer Tools
  • Heatmaps
  • Scroll Maps
  • Click Maps
  • Session Replay
  • Tabbed Browsing
  • Session Summary Notes
  • Conversion Maps
  • Guides and Surveys
  • Mobile Analytics
  • Customizable Dashboards
  • Funnels
  • Page Flow Analysis
  • User Segmentation
  • Sentiment Signals
  • User Trends
  • Event Sequence
  • Metrics
  • Segment Health
  • Tables
  • Retention Analysis
  • Journeys
  • Metric Insights
  • Watched Elements
  • Conversion Analysis
  • Co-Browsing
  • Omnisearch
  • Segment Alerts
  • Event Filter
  • Platform Filter
  • Unlimited Spaces
  • Templates
  • User Filter
  • Personal Workspace
  • Metric Alerts
  • Activation Quota
  • Integrations
  • Webhooks
  • Data Export
  • Consent API
  • FS.Identity API
  • Element API
  • AI-Powered Fullcapture
  • Private and Sensitive Data Excluded by Default
  • Retroactive Data History
  • Server Side Events Capture
  • Data Layer Capture
  • Data Quality Monitoring
  • Data Studio
  • Recommendations
  • Multi-Organization Management
  • Role-Based Access Control
  • Sensitive Data Detection
  • Configurable Form Privacy
  • Persistent Data Encryption Using AES-256 Standards
  • Restriction by IP
  • Restriction by Location
  • Restriction by User Agent
  • Security Compliance
  • SAML Single Sign-On (SSO)

Enterprise

Custom
  • StoryAI Summaries
  • Live Session Viewing
  • Developer Tools
  • Heatmaps
  • Scroll Maps
  • Click Maps
  • Session Replay
  • Tabbed Browsing
  • Session Summary Notes
  • Conversion Maps
  • Guides and Surveys
  • Mobile Analytics
  • Customizable Dashboards
  • Funnels
  • Page Flow Analysis
  • User Segmentation
  • Sentiment Signals
  • User Trends
  • Event Sequence
  • Metrics
  • Segment Health
  • Tables
  • Retention Analysis
  • Journeys
  • Metric Insights
  • Watched Elements
  • Conversion Analysis
  • Co-Browsing
  • Omnisearch
  • Segment Alerts
  • Event Filter
  • Platform Filter
  • Unlimited Spaces
  • Templates
  • User Filter
  • Personal Workspace
  • Metric Alerts
  • Activation Quota
  • Integrations
  • Webhooks
  • Data Export
  • Consent API
  • FS.Identity API
  • Element API
  • AI-Powered Fullcapture
  • Private and Sensitive Data Excluded by Default
  • Retroactive Data History
  • Server Side Events Capture
  • Data Layer Capture
  • Data Quality Monitoring
  • Data Studio
  • Recommendations
  • Multi-Organization Management
  • Role-Based Access Control
  • Sensitive Data Detection
  • Configurable Form Privacy
  • Persistent Data Encryption Using AES-256 Standards
  • Restriction by IP
  • Restriction by Location
  • Restriction by User Agent
  • Security Compliance
  • SAML Single Sign-On (SSO)

Standard

$6/mo
  • 50 Websites
  • Unlimited Members
  • Unlimited Data Retention
  • Events & Conversion Goals
  • Session Analysis
  • Built-In URL Shortener
  • RESTful API & SDKs
  • GDPR Compliance
  • 100% Data Ownership
  • Google Analytics Import
  • Monthly Page Views
  • Powerful Filters
  • Time Period Comparison
  • Saveable Filters (Views)
  • Custom Event Tracking
  • Conversion Goal Tracking
  • Outbound Link Tracking
  • File Download Tracking
  • 404 Page Tracking
  • Automatic Email Reports
  • Google Search Console Plugin
  • Traffic Spike Notifications
  • Traffic Warning Notifications
  • Client Hints
  • URL Shortener
  • Website Integration
  • Wordpress Plugin
  • Community Support
  • Public Dashboards
  • Unique Access Links
  • Member Roles
  • GDPR Compliance
  • 100% Data Ownership
  • Google Analytics Import
  • CSV Export
  • Cloud (Germany)
  • Talk to Real Humans
  • Email Support

Plus

Popular
$12/mo
  • Unlimited Websites
  • Funnels
  • Advanced URL Shortener
  • Teams
  • A/B Testing & Segmentation
  • Custom Domains
  • Custom Themes
  • Extensive White Labeling
  • Priority Support
  • Monthly Page Views
  • Powerful Filters
  • Time Period Comparison
  • Saveable Filters (Views)
  • Session Analysis
  • Custom Event Tracking
  • Conversion Goal Tracking
  • Outbound Link Tracking
  • File Download Tracking
  • 404 Page Tracking
  • Automatic Email Reports
  • Google Search Console Plugin
  • Traffic Spike Notifications
  • Traffic Warning Notifications
  • Client Hints
  • URL Shortener
  • A/B Testing
  • Segmentation
  • Custom Event Metrics
  • E-commerce Revenue Tracking
  • Website Integration
  • Server-side Integration
  • RESTful API & SDKs
  • Native Webhooks
  • Script Proxies
  • Wordpress Plugin
  • Community Support
  • Public Dashboards
  • Unique Access Links
  • Member Roles
  • Custom Logos
  • GDPR Compliance
  • 100% Data Ownership
  • Google Analytics Import
  • Plausible Analytics Import
  • Fathom Analytics Import
  • CSV Export
  • Cloud (Germany)
  • Talk to Real Humans
  • Email Support

Enterprise

Custom
  • Managed Cloud Setup
  • On-premise Installation
  • SAML-based Single Sign-On
  • Raw Data Access
  • Personal Onboarding
  • Online User Training
  • Online Marketing Consulting
  • Custom Features
  • Dedicated Support
  • Monthly Page Views
  • Powerful Filters
  • Time Period Comparison
  • Saveable Filters (Views)
  • Session Analysis
  • Custom Event Tracking
  • Conversion Goal Tracking
  • Outbound Link Tracking
  • File Download Tracking
  • 404 Page Tracking
  • Automatic Email Reports
  • Google Search Console Plugin
  • Traffic Spike Notifications
  • Traffic Warning Notifications
  • Client Hints
  • URL Shortener
  • Advanced URL Shortener
  • Funnels
  • A/B Testing
  • Segmentation
  • Custom Event Metrics
  • E-commerce Revenue Tracking
  • Website Integration
  • Server-side Integration
  • RESTful API & SDKs
  • Native Webhooks
  • Script Proxies
  • Wordpress Plugin
  • Community Support
  • Public Dashboards
  • Unique Access Links
  • Member Roles
  • Teams
  • Custom Domains
  • Custom Themes
  • Custom Logos
  • Extensive White Labeling
  • GDPR Compliance
  • 100% Data Ownership
  • Google Analytics Import
  • Plausible Analytics Import
  • Fathom Analytics Import
  • CSV Export
  • Cloud (Germany)
  • On-premise (Self-hosted)
  • Custom Cloud (Managed)
  • Talk to Real Humans
  • Email Support
  • Priority Support

FullStory vs Pirsch FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
FullStory has a free plan. Pirsch doesn't — though they do offer a free trial.
How do they charge?
Different approach here. FullStory uses custom pricing, while Pirsch goes with usage-based. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. FullStory: FullStory positions as a premium analytics player — they're not trying to win on price, they're competing on data fidelity and DX Intelligence against Heap and Mixpanel. The all-custom pricing signals they're targeting mid-market and up, not scrappy startups. Pirsch: At $6-12/mo for 10k views, Pirsch undercuts privacy-first rivals like Fathom or Plausible on entry price, positioning itself as the budget-conscious alternative for teams that want GDPR-friendly analytics without enterprise sticker shock. It's clearly hunting indie hackers and small businesses who'd never sign an enterprise analytics contract but still care about ditching Google Analytics.

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