FullStory vs Qlik Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Business
- StoryAI Summaries
- Live Session Viewing
- Developer Tools
- Heatmaps
- Scroll Maps
- Click Maps
- Session Replay
- Tabbed Browsing
- Session Summary Notes
- Conversion Maps
- Guides and Surveys
- Mobile Analytics
- Customizable Dashboards
- Funnels
- Page Flow Analysis
- User Segmentation
- Sentiment Signals
- User Trends
- Event Sequence
- Metrics
- Segment Health
- Tables
- Retention Analysis
- Journeys
- Metric Insights
- Watched Elements
- Conversion Analysis
- Co-Browsing
- Omnisearch
- Segment Alerts
- Event Filter
- Platform Filter
- Unlimited Spaces
- Templates
- User Filter
- Personal Workspace
- Metric Alerts
- Activation Quota
- Integrations
- Webhooks
- Data Export
- Consent API
- FS.Identity API
- Element API
- AI-Powered Fullcapture
- Private and Sensitive Data Excluded by Default
- Retroactive Data History
- Server Side Events Capture
- Data Layer Capture
- Data Quality Monitoring
- Data Studio
- Recommendations
- Multi-Organization Management
- Role-Based Access Control
- Sensitive Data Detection
- Configurable Form Privacy
- Persistent Data Encryption Using AES-256 Standards
- Restriction by IP
- Restriction by Location
- Restriction by User Agent
- Security Compliance
- SAML Single Sign-On (SSO)
Advanced
Popular- StoryAI Summaries
- Live Session Viewing
- Developer Tools
- Heatmaps
- Scroll Maps
- Click Maps
- Session Replay
- Tabbed Browsing
- Session Summary Notes
- Conversion Maps
- Guides and Surveys
- Mobile Analytics
- Customizable Dashboards
- Funnels
- Page Flow Analysis
- User Segmentation
- Sentiment Signals
- User Trends
- Event Sequence
- Metrics
- Segment Health
- Tables
- Retention Analysis
- Journeys
- Metric Insights
- Watched Elements
- Conversion Analysis
- Co-Browsing
- Omnisearch
- Segment Alerts
- Event Filter
- Platform Filter
- Unlimited Spaces
- Templates
- User Filter
- Personal Workspace
- Metric Alerts
- Activation Quota
- Integrations
- Webhooks
- Data Export
- Consent API
- FS.Identity API
- Element API
- AI-Powered Fullcapture
- Private and Sensitive Data Excluded by Default
- Retroactive Data History
- Server Side Events Capture
- Data Layer Capture
- Data Quality Monitoring
- Data Studio
- Recommendations
- Multi-Organization Management
- Role-Based Access Control
- Sensitive Data Detection
- Configurable Form Privacy
- Persistent Data Encryption Using AES-256 Standards
- Restriction by IP
- Restriction by Location
- Restriction by User Agent
- Security Compliance
- SAML Single Sign-On (SSO)
Enterprise
- StoryAI Summaries
- Live Session Viewing
- Developer Tools
- Heatmaps
- Scroll Maps
- Click Maps
- Session Replay
- Tabbed Browsing
- Session Summary Notes
- Conversion Maps
- Guides and Surveys
- Mobile Analytics
- Customizable Dashboards
- Funnels
- Page Flow Analysis
- User Segmentation
- Sentiment Signals
- User Trends
- Event Sequence
- Metrics
- Segment Health
- Tables
- Retention Analysis
- Journeys
- Metric Insights
- Watched Elements
- Conversion Analysis
- Co-Browsing
- Omnisearch
- Segment Alerts
- Event Filter
- Platform Filter
- Unlimited Spaces
- Templates
- User Filter
- Personal Workspace
- Metric Alerts
- Activation Quota
- Integrations
- Webhooks
- Data Export
- Consent API
- FS.Identity API
- Element API
- AI-Powered Fullcapture
- Private and Sensitive Data Excluded by Default
- Retroactive Data History
- Server Side Events Capture
- Data Layer Capture
- Data Quality Monitoring
- Data Studio
- Recommendations
- Multi-Organization Management
- Role-Based Access Control
- Sensitive Data Detection
- Configurable Form Privacy
- Persistent Data Encryption Using AES-256 Standards
- Restriction by IP
- Restriction by Location
- Restriction by User Agent
- Security Compliance
- SAML Single Sign-On (SSO)
Starter
- AI-powered analytics
- Access to Answers Agents
- Access to MCP Server
- Connect and combine 100s of data sources with standard connectors
- Interactive data visualizations and dashboards
- Move data to Qlik Cloud Analytics with Qlik Talend Cloud for relational and SaaS data sources
- Share analytics and collaborate with your team
- 5 GB max app size
- Qlik Community Support
- Automate report generation and delivery
- No code automation builder triggers dynamic actions across systems
Standard
- No cost for additional users
- Leverage unstructured data and GenAI for deeper insights
- Access to additional Answers Agents
- Managed and shared spaces for governance and collaboration
- Connect additional Qlik Talend Cloud data sources (cloud, SAP - Mainframe & legacy)
- Use augmented advanced analytics
- 24x7 sec 1 support
Premium
Popular- Predictive analytics powered by automated machine learning
- Additional GenAI capacity
- Access to additional Answers Agents
- Anonymous access (public access)
- Seamless data extraction from SAP systems into Qlik Cloud
- Data lineage connectors
- 10 GB max app size
- Guided customer success onboarding
Enterprise
- Adds scale for large customer deployments
- Greater quantities of included capabilities – Reporting, Automations, Public Access, AI Assistant, Machine Learning Models and Data Set Size
- 15 GB Apps as standard
- Larger Apps support, up to 40 GB, more apps and up to 50 GB per app with additional purchase
- Multi-Region tenants
- Personalized customer success plan and onboarding
FullStory vs Qlik FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- FullStory has a free plan. Qlik doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. FullStory uses custom pricing, while Qlik goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. FullStory: FullStory positions as a premium analytics player — they're not trying to win on price, they're competing on data fidelity and DX Intelligence against Heap and Mixpanel. The all-custom pricing signals they're targeting mid-market and up, not scrappy startups. Qlik: Qlik sits in the mid-to-premium range for BI tools — not as accessible as Power BI's entry points, but not as aggressively enterprise-only as MicroStrategy. They're clearly targeting mid-market and up, competing with Tableau and Looker for teams that want governed, scalable analytics without going full custom from day one.
Still deciding? See the best FullStory alternatives or the best Qlik alternatives, ranked with verified pricing.
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