FullStory vs ThoughtSpot Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| FullStory | ThoughtSpot | |
|---|---|---|
| Starts at | Custom | $25/mo |
| Number of plans | 3 | 5 |
| Free plan | ||
| Free trial | — | |
| Pricing model | custom | hybrid |
Business
- StoryAI Summaries
- Live Session Viewing
- Developer Tools
- Heatmaps
- Scroll Maps
- Click Maps
- Session Replay
- Tabbed Browsing
- Session Summary Notes
- Conversion Maps
- Guides and Surveys
- Mobile Analytics
- Customizable Dashboards
- Funnels
- Page Flow Analysis
- User Segmentation
- Sentiment Signals
- User Trends
- Event Sequence
- Metrics
- Segment Health
- Tables
- Retention Analysis
- Journeys
- Metric Insights
- Watched Elements
- Conversion Analysis
- Co-Browsing
- Omnisearch
- Segment Alerts
- Event Filter
- Platform Filter
- Unlimited Spaces
- Templates
- User Filter
- Personal Workspace
- Metric Alerts
- Activation Quota
- Integrations
- Webhooks
- Data Export
- Consent API
- FS.Identity API
- Element API
- AI-Powered Fullcapture
- Private and Sensitive Data Excluded by Default
- Retroactive Data History
- Server Side Events Capture
- Data Layer Capture
- Data Quality Monitoring
- Data Studio
- Recommendations
- Multi-Organization Management
- Role-Based Access Control
- Sensitive Data Detection
- Configurable Form Privacy
- Persistent Data Encryption Using AES-256 Standards
- Restriction by IP
- Restriction by Location
- Restriction by User Agent
- Security Compliance
- SAML Single Sign-On (SSO)
Advanced
Popular- StoryAI Summaries
- Live Session Viewing
- Developer Tools
- Heatmaps
- Scroll Maps
- Click Maps
- Session Replay
- Tabbed Browsing
- Session Summary Notes
- Conversion Maps
- Guides and Surveys
- Mobile Analytics
- Customizable Dashboards
- Funnels
- Page Flow Analysis
- User Segmentation
- Sentiment Signals
- User Trends
- Event Sequence
- Metrics
- Segment Health
- Tables
- Retention Analysis
- Journeys
- Metric Insights
- Watched Elements
- Conversion Analysis
- Co-Browsing
- Omnisearch
- Segment Alerts
- Event Filter
- Platform Filter
- Unlimited Spaces
- Templates
- User Filter
- Personal Workspace
- Metric Alerts
- Activation Quota
- Integrations
- Webhooks
- Data Export
- Consent API
- FS.Identity API
- Element API
- AI-Powered Fullcapture
- Private and Sensitive Data Excluded by Default
- Retroactive Data History
- Server Side Events Capture
- Data Layer Capture
- Data Quality Monitoring
- Data Studio
- Recommendations
- Multi-Organization Management
- Role-Based Access Control
- Sensitive Data Detection
- Configurable Form Privacy
- Persistent Data Encryption Using AES-256 Standards
- Restriction by IP
- Restriction by Location
- Restriction by User Agent
- Security Compliance
- SAML Single Sign-On (SSO)
Enterprise
- StoryAI Summaries
- Live Session Viewing
- Developer Tools
- Heatmaps
- Scroll Maps
- Click Maps
- Session Replay
- Tabbed Browsing
- Session Summary Notes
- Conversion Maps
- Guides and Surveys
- Mobile Analytics
- Customizable Dashboards
- Funnels
- Page Flow Analysis
- User Segmentation
- Sentiment Signals
- User Trends
- Event Sequence
- Metrics
- Segment Health
- Tables
- Retention Analysis
- Journeys
- Metric Insights
- Watched Elements
- Conversion Analysis
- Co-Browsing
- Omnisearch
- Segment Alerts
- Event Filter
- Platform Filter
- Unlimited Spaces
- Templates
- User Filter
- Personal Workspace
- Metric Alerts
- Activation Quota
- Integrations
- Webhooks
- Data Export
- Consent API
- FS.Identity API
- Element API
- AI-Powered Fullcapture
- Private and Sensitive Data Excluded by Default
- Retroactive Data History
- Server Side Events Capture
- Data Layer Capture
- Data Quality Monitoring
- Data Studio
- Recommendations
- Multi-Organization Management
- Role-Based Access Control
- Sensitive Data Detection
- Configurable Form Privacy
- Persistent Data Encryption Using AES-256 Standards
- Restriction by IP
- Restriction by Location
- Restriction by User Agent
- Security Compliance
- SAML Single Sign-On (SSO)
Essentials
- MCP Connectors for full business context
- Dynamic, interactive dashboards
- Drilldowns with no pre-defined drillpath
- Automated KPI monitoring, anomaly detection & alerts
- Mobile for iOS and Android
- Live pre-built data connections - Snowflake, Databricks, Redshift...
- Row level security, data encryption and data isolation
- Personalized and actionable insights
- Natural language search
- System reporting & modeling
- Single sign-on via SAML, OAuth, and OIDC
- Data prep, mashups, and modeling (Analyst Studio)
- Advanced analysis with SQL, R, and Python (Analyst Studio)
- In-memory data cache (Analyst Studio or Spotcache)
Pro
Popular- Conversational analytics agent
- Data modeling agent
- Dashboard and visualization agent
- Coding agent
- Semantic layer built for agents
- MCP Connectors for full business context
- AI enabled highlights and summaries
- Automated change analysis
- AI-suggested questions and recommendations
- Dynamic, interactive dashboards
- Drilldowns with no pre-defined drillpath
- Automated KPI monitoring, anomaly detection & alerts
- Mobile for iOS and Android
- Live pre-built data connections - Snowflake, Databricks, Redshift...
- Row level security, data encryption and data isolation
- Personalized and actionable insights
- Natural language search
- System reporting & modeling
- Single sign-on via SAML, OAuth, and OIDC
- Unlimited LLM tokens
- Data prep, mashups, and modeling (Analyst Studio)
- Advanced analysis with SQL, R, and Python (Analyst Studio)
- In-memory data cache (Analyst Studio or Spotcache)
- Unlimited Spotter
Enterprise
- Conversational analytics agent
- Data modeling agent
- Dashboard and visualization agent
- Coding agent
- Semantic layer built for agents
- MCP Connectors for full business context
- AI enabled highlights and summaries
- Automated change analysis
- Flexible LLM selection
- AI-suggested questions and recommendations
- Dynamic, interactive dashboards
- Drilldowns with no pre-defined drillpath
- Automated KPI monitoring, anomaly detection & alerts
- Mobile for iOS and Android
- Live pre-built data connections - Snowflake, Databricks, Redshift...
- Row level security, data encryption and data isolation
- Personalized and actionable insights
- Natural language search
- System reporting & modeling
- Single sign-on via SAML, OAuth, and OIDC
- Custom domain config
- Enterprise Support - 1 hr SLA
- Unlimited users
- Unlimited data
- Unlimited permission groups
- Unlimited LLM tokens
- Multi Tenant by Organization
- Advanced data encryption
- VPN & VPC
- Embedded for internal enterprise applications (API & SDK)
- Model Context Protocol (MCP) Server
- Data prep, mashups, and modeling (Analyst Studio)
- Advanced analysis with SQL, R, and Python (Analyst Studio)
- In-memory data cache (Analyst Studio or Spotcache)
- Unlimited Spotter
Developer
- Conversational analytics agent
- Data modeling agent
- Dashboard and visualization agent
- Coding agent
- Semantic layer built for agents
- AI enabled highlights and summaries
- Automated change analysis
- Let AI suggest questions to ask
- Flexible LLM selection
- Dynamic, interactive dashboards
- Drilldowns with no pre-defined drillpath
- Automated KPI monitoring, anomaly detection & alerts
- Mobile for iOS and Android
- Live pre-built data connections - Snowflake, Databricks, Redshift...
- Row level security, data encryption and data isolation
- Natural language search
- Personalized and actionable insights
- Embed data with REST-based API
- Visual Embed SDK
- Custom styles, themes and actions
Enterprise
- Conversational analytics agent
- Data modeling agent
- Dashboard and visualization agent
- Coding agent
- Semantic layer built for agents
- MCP Connectors for full business context
- AI enabled highlights and summaries
- Automated change analysis
- Let AI suggest questions to ask
- Flexible LLM selection
- Dynamic, interactive dashboards
- Drilldowns with no pre-defined drillpath
- Automated KPI monitoring, anomaly detection & alerts
- Mobile for iOS and Android
- Live pre-built data connections - Snowflake, Databricks, Redshift...
- Row level security, data encryption and data isolation
- Natural language search
- Personalized and actionable insights
- Embed data with REST-based API
- Visual Embed SDK
- Custom styles, themes and actions
- System reporting & modeling
- Embedded Single sign-on via SAML, OAuth, and OIDC
- Custom company URL
- Enterprise Support - 1 hr SLA
- Unlimited users
- Unlimited data
- Unlimited permission groups
- Multi Tenant by Organization
- Advanced data encryption
- Data prep, mashups, and modeling (Analyst Studio)
- Advanced analysis with SQL, R, and Python (Analyst Studio)
- In-memory data cache (Analyst Studio or Spotcache)
- Model Context Protocol (MCP) Server
- Unlimited LLM tokens
FullStory vs ThoughtSpot FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. FullStory uses custom pricing, while ThoughtSpot goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. FullStory: FullStory positions as a premium analytics player — they're not trying to win on price, they're competing on data fidelity and DX Intelligence against Heap and Mixpanel. The all-custom pricing signals they're targeting mid-market and up, not scrappy startups. ThoughtSpot: At $25-$50/seat, ThoughtSpot is priced below Tableau and Looker but above self-serve BI tools like Metabase — positioning them as the 'AI-native BI for serious teams who don't want to pay Salesforce prices.' They're clearly targeting mid-market analytics buyers who've been burned by complexity and cost at the top end.
Still deciding? See the best FullStory alternatives or the best ThoughtSpot alternatives, ranked with verified pricing.
Keep tabs on both.
We'll monitor pricing changes for FullStory and ThoughtSpot and let you know when something moves.