FullStory vs Usermaven Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Business
- StoryAI Summaries
- Live Session Viewing
- Developer Tools
- Heatmaps
- Scroll Maps
- Click Maps
- Session Replay
- Tabbed Browsing
- Session Summary Notes
- Conversion Maps
- Guides and Surveys
- Mobile Analytics
- Customizable Dashboards
- Funnels
- Page Flow Analysis
- User Segmentation
- Sentiment Signals
- User Trends
- Event Sequence
- Metrics
- Segment Health
- Tables
- Retention Analysis
- Journeys
- Metric Insights
- Watched Elements
- Conversion Analysis
- Co-Browsing
- Omnisearch
- Segment Alerts
- Event Filter
- Platform Filter
- Unlimited Spaces
- Templates
- User Filter
- Personal Workspace
- Metric Alerts
- Activation Quota
- Integrations
- Webhooks
- Data Export
- Consent API
- FS.Identity API
- Element API
- AI-Powered Fullcapture
- Private and Sensitive Data Excluded by Default
- Retroactive Data History
- Server Side Events Capture
- Data Layer Capture
- Data Quality Monitoring
- Data Studio
- Recommendations
- Multi-Organization Management
- Role-Based Access Control
- Sensitive Data Detection
- Configurable Form Privacy
- Persistent Data Encryption Using AES-256 Standards
- Restriction by IP
- Restriction by Location
- Restriction by User Agent
- Security Compliance
- SAML Single Sign-On (SSO)
Advanced
Popular- StoryAI Summaries
- Live Session Viewing
- Developer Tools
- Heatmaps
- Scroll Maps
- Click Maps
- Session Replay
- Tabbed Browsing
- Session Summary Notes
- Conversion Maps
- Guides and Surveys
- Mobile Analytics
- Customizable Dashboards
- Funnels
- Page Flow Analysis
- User Segmentation
- Sentiment Signals
- User Trends
- Event Sequence
- Metrics
- Segment Health
- Tables
- Retention Analysis
- Journeys
- Metric Insights
- Watched Elements
- Conversion Analysis
- Co-Browsing
- Omnisearch
- Segment Alerts
- Event Filter
- Platform Filter
- Unlimited Spaces
- Templates
- User Filter
- Personal Workspace
- Metric Alerts
- Activation Quota
- Integrations
- Webhooks
- Data Export
- Consent API
- FS.Identity API
- Element API
- AI-Powered Fullcapture
- Private and Sensitive Data Excluded by Default
- Retroactive Data History
- Server Side Events Capture
- Data Layer Capture
- Data Quality Monitoring
- Data Studio
- Recommendations
- Multi-Organization Management
- Role-Based Access Control
- Sensitive Data Detection
- Configurable Form Privacy
- Persistent Data Encryption Using AES-256 Standards
- Restriction by IP
- Restriction by Location
- Restriction by User Agent
- Security Compliance
- SAML Single Sign-On (SSO)
Enterprise
- StoryAI Summaries
- Live Session Viewing
- Developer Tools
- Heatmaps
- Scroll Maps
- Click Maps
- Session Replay
- Tabbed Browsing
- Session Summary Notes
- Conversion Maps
- Guides and Surveys
- Mobile Analytics
- Customizable Dashboards
- Funnels
- Page Flow Analysis
- User Segmentation
- Sentiment Signals
- User Trends
- Event Sequence
- Metrics
- Segment Health
- Tables
- Retention Analysis
- Journeys
- Metric Insights
- Watched Elements
- Conversion Analysis
- Co-Browsing
- Omnisearch
- Segment Alerts
- Event Filter
- Platform Filter
- Unlimited Spaces
- Templates
- User Filter
- Personal Workspace
- Metric Alerts
- Activation Quota
- Integrations
- Webhooks
- Data Export
- Consent API
- FS.Identity API
- Element API
- AI-Powered Fullcapture
- Private and Sensitive Data Excluded by Default
- Retroactive Data History
- Server Side Events Capture
- Data Layer Capture
- Data Quality Monitoring
- Data Studio
- Recommendations
- Multi-Organization Management
- Role-Based Access Control
- Sensitive Data Detection
- Configurable Form Privacy
- Persistent Data Encryption Using AES-256 Standards
- Restriction by IP
- Restriction by Location
- Restriction by User Agent
- Security Compliance
- SAML Single Sign-On (SSO)
Growth
- Website traffic analytics
- Product usage analytics
- Ecommerce analytics
- Traffic and conversion trends
- Funnel analysis
- User journey analysis
- User and account profiles
- Segments
- Google Search Console dashboard
- WooCommerce dashboard
- Email reports
- Slack reports
- Bot and proxy traffic exclusion
Scale
Popular- Paid ads attribution
- Channel-level revenue attribution
- Content and landing-page attribution
- CRM revenue and pipeline attribution
- Multi-touch conversion paths
- Customer journey attribution
- Google, Meta, and LinkedIn Ads tracking
- Conversion sync to ad platforms
- Maven AI insights
- AI-powered reporting
- AI summaries and scheduled reports
- Revenue retention and cohort analysis
- Customer lifecycle and expansion analysis
- HubSpot, Wix, Slack, and Squarespace
- Shopify, WordPress, and Amazon S3
- Google Search Console and other marketing tools
Enterprise
- Custom integrations
- BigQuery and data warehouse export
- Private-cloud deployment
- On-premises deployment
- Custom data retention
- Data residency options
- Tailored reports and dashboards
- SAML SSO
- Role-based access controls
- Audit logs
- Advanced security and privacy controls
- Security review and DPA support
- Procurement and compliance support
- Concierge onboarding
- Dedicated customer success manager
- Periodic strategy check-ins
- Service-level agreement
- High-priority support
FullStory vs Usermaven FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- FullStory has a free plan. Usermaven doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. FullStory uses custom pricing, while Usermaven goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. FullStory: FullStory positions as a premium analytics player — they're not trying to win on price, they're competing on data fidelity and DX Intelligence against Heap and Mixpanel. The all-custom pricing signals they're targeting mid-market and up, not scrappy startups. Usermaven: They're undercutting Mixpanel and Amplitude at the entry level while pitching privacy-friendly features (cookie-less, ad-blocker bypass) as a differentiator — squarely aimed at teams burned by GDPR headaches or frustrated with GA4. Mid-market positioning, not a race-to-the-bottom cheap tool.
Still deciding? See the best FullStory alternatives or the best Usermaven alternatives, ranked with verified pricing.
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