Kajabi vs Okendo Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Kajabi Okendo
Starts at Custom $19/mo
Number of plans 4 5
Free plan
Free trial
Pricing model flat-rate usage-based

Starter

Custom
  • Products
  • Communities
  • Access Groups
  • Funnels
  • Websites
  • Landing Pages
  • Marketing Emails
  • Creator Studio
  • Kajabi Customer App
  • Cohorts Courses
  • Video Transcriptions & Translations
  • Branded Mobile App
  • API
  • Custom Code Editor
  • Affiliate Programs
  • Custom Domain
  • Checkout Pages
  • Payment Integrations
  • 3rd Party Integrations
  • Advanced Automations
  • Webhooks
  • AI Features
  • Universal Inbox
  • Comment-to-DM
  • Remove Kajabi Branding

Basic

Custom
  • Products
  • Communities
  • Access Groups
  • Funnels
  • Websites
  • Landing Pages
  • Marketing Emails
  • Creator Studio
  • Kajabi Customer App
  • Cohorts Courses
  • Video Transcriptions & Translations
  • Branded Mobile App
  • API
  • Custom Code Editor
  • Affiliate Programs
  • Custom Domain
  • Checkout Pages
  • Payment Integrations
  • 3rd Party Integrations
  • Advanced Automations
  • Webhooks
  • AI Features
  • Universal Inbox
  • Comment-to-DM
  • Remove Kajabi Branding

Growth

Custom
  • Products
  • Communities
  • Access Groups
  • Funnels
  • Websites
  • Landing Pages
  • Marketing Emails
  • Creator Studio
  • Kajabi Customer App
  • Cohorts Courses
  • Video Transcriptions & Translations
  • Branded Mobile App
  • API
  • Custom Code Editor
  • Affiliate Programs
  • Custom Domain
  • Checkout Pages
  • Payment Integrations
  • 3rd Party Integrations
  • Advanced Automations
  • Webhooks
  • AI Features
  • Universal Inbox
  • Comment-to-DM
  • Remove Kajabi Branding

Pro

Custom
  • Products
  • Communities
  • Access Groups
  • Funnels
  • Websites
  • Landing Pages
  • Marketing Emails
  • Creator Studio
  • Kajabi Customer App
  • Cohorts Courses
  • Video Transcriptions & Translations
  • Branded Mobile App
  • API
  • Custom Code Editor
  • Affiliate Programs
  • Custom Domain
  • Checkout Pages
  • Payment Integrations
  • 3rd Party Integrations
  • Advanced Automations
  • Webhooks
  • AI Features
  • Universal Inbox
  • Comment-to-DM
  • Remove Kajabi Branding

Essentials

$19/mo
  • Product reviews
  • Site reviews
  • Photo & video reviews
  • Smart capture form
  • In-mail form
  • Attribute ratings
  • Rewards engine
  • Email sequences
  • Email template builder
  • Targeted review campaigns
  • 2-in-1 reviews
  • Reviews widgets
  • Star ratings
  • AI summaries
  • AI keyword filters
  • Free text search
  • Review grouping
  • Reviews badge
  • Reviews carousel
  • Reviews tab
  • Review SEO page
  • Advanced CSS editor
  • Questions & answers
  • Import reviews
  • Moderate & reply to reviews
  • AI sentiment analysis
  • AI review replies
  • Profanity filter
  • Review tagging & filtering
  • Auto-publish logic
  • Multi-language support
  • Shop App
  • Standard reporting
  • Analytics dashboard
  • Advanced report filters
  • Custom reporting
  • Shopify Flow
  • Omnisend
  • Bloomreach
  • DotDigital
  • Iterable
  • Help centre
  • Email support
  • 24/7 live chat support
  • Onboarding specialist
  • Customer Success Manager
  • Key Account Manager
  • Solution Engineering

Growth

$119/mo
  • Product reviews
  • Site reviews
  • Photo & video reviews
  • Smart capture form
  • In-mail form
  • Attribute ratings
  • Rewards engine
  • Email sequences
  • Email template builder
  • Targeted review campaigns
  • 2-in-1 reviews
  • Reviews widgets
  • Star ratings
  • AI summaries
  • AI keyword filters
  • Free text search
  • Review grouping
  • Media galleries
  • Reviews badge
  • Reviews carousel
  • Reviews tab
  • Review SEO page
  • Advanced CSS editor
  • Questions & answers
  • Import reviews
  • Moderate & reply to reviews
  • AI sentiment analysis
  • AI review replies
  • Profanity filter
  • Review tagging & filtering
  • Auto-publish logic
  • Multi-language support
  • Google Shopping
  • TikTok Shop
  • Meta Shops
  • Shop App
  • Standard reporting
  • Analytics dashboard
  • Advanced report filters
  • Custom reporting
  • Shopify Flow
  • Omnisend
  • Zendesk
  • Gorgias
  • Bloomreach
  • DotDigital
  • Iterable
  • Help centre
  • Email support
  • 24/7 live chat support
  • Onboarding specialist
  • Customer Success Manager
  • Key Account Manager
  • Solution Engineering

Power

Popular
$299/mo
  • Product reviews
  • Site reviews
  • Photo & video reviews
  • Smart capture form
  • In-mail form
  • Attribute ratings
  • Rewards engine
  • Email sequences
  • Email template builder
  • Targeted review campaigns
  • 2-in-1 reviews
  • Custom email templates
  • Reviews widgets
  • Star ratings
  • AI summaries
  • AI keyword filters
  • Free text search
  • Review grouping
  • Media galleries
  • Reviews badge
  • Reviews carousel
  • Reviews tab
  • Review SEO page
  • Advanced CSS editor
  • Questions & answers
  • Import reviews
  • Moderate & reply to reviews
  • AI sentiment analysis
  • AI review replies
  • Profanity filter
  • Review tagging & filtering
  • Auto-publish logic
  • Multi-language support
  • Google Shopping
  • TikTok Shop
  • Meta Shops
  • Shop App
  • Standard reporting
  • Analytics dashboard
  • Advanced report filters
  • Custom reporting
  • Shopify Flow
  • Omnisend
  • Zendesk
  • Gorgias
  • Klaviyo
  • Attentive
  • Postscript
  • DotDigital
  • Help centre
  • Email support
  • 24/7 live chat support
  • Onboarding specialist
  • Customer Success Manager
  • Key Account Manager
  • Solution Engineering

Advanced

$499/mo
  • Product reviews
  • Site reviews
  • Photo & video reviews
  • Smart capture form
  • In-mail form
  • Attribute ratings
  • Rewards engine
  • Email sequences
  • Email template builder
  • Targeted review campaigns
  • 2-in-1 reviews
  • Custom email templates
  • White-labelled domains
  • Reviews widgets
  • Star ratings
  • AI summaries
  • AI keyword filters
  • Free text search
  • Review grouping
  • Media galleries
  • Reviews badge
  • Reviews carousel
  • Reviews tab
  • Review SEO page
  • Advanced CSS editor
  • Questions & answers
  • Import reviews
  • Moderate & reply to reviews
  • AI sentiment analysis
  • AI review replies
  • Profanity filter
  • Review tagging & filtering
  • Auto-publish logic
  • Multi-language support
  • Google Shopping
  • TikTok Shop
  • Meta Shops
  • Bazaarvoice
  • Walmart
  • Shop App
  • Standard reporting
  • Analytics dashboard
  • Advanced report filters
  • Shopify Flow
  • Omnisend
  • Zendesk
  • Gorgias
  • Klaviyo
  • Attentive
  • Postscript
  • DotDigital
  • Headless support
  • API access
  • Help centre
  • Email support
  • 24/7 live chat support
  • Onboarding specialist
  • Customer Success Manager
  • Key Account Manager

Enterprise

Custom
  • Product reviews
  • Site reviews
  • Photo & video reviews
  • Smart capture form
  • In-mail form
  • Attribute ratings
  • Rewards engine
  • Email sequences
  • Email template builder
  • Targeted review campaigns
  • 2-in-1 reviews
  • Custom email templates
  • White-labelled domains
  • Reviews widgets
  • Star ratings
  • AI summaries
  • AI keyword filters
  • Free text search
  • Review grouping
  • Media galleries
  • Reviews badge
  • Reviews carousel
  • Reviews tab
  • Review SEO page
  • Advanced CSS editor
  • Questions & answers
  • Import reviews
  • Moderate & reply to reviews
  • AI sentiment analysis
  • AI review replies
  • Profanity filter
  • Review tagging & filtering
  • Auto-publish logic
  • Multi-language support
  • Google Shopping
  • Google Seller Ratings
  • TikTok Shop
  • Meta Shops
  • Bazaarvoice
  • Walmart
  • Shop App
  • Standard reporting
  • Analytics dashboard
  • Advanced report filters
  • Custom reporting
  • Shopify Flow
  • Omnisend
  • Zendesk
  • Gorgias
  • Klaviyo
  • Attentive
  • Postscript
  • Bloomreach
  • DotDigital
  • Iterable
  • Headless support
  • API access
  • Help centre
  • Email support
  • 24/7 live chat support
  • Onboarding specialist
  • Customer Success Manager
  • Key Account Manager
  • Solution Engineering

Kajabi vs Okendo FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Neither has a free plan. But Kajabi offers a free trial.
How do they charge?
Different approach here. Kajabi uses flat-rate pricing, while Okendo goes with usage-based. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Kajabi: Kajabi plays the premium all-in-one card against Teachable and Thinkific — they're not trying to win on price, they're selling the 'one platform to replace five tools' story. The 50% spring promo is a tell that they're feeling pressure from cheaper competitors and need to lower the entry barrier without permanently cutting rates. Okendo: At $19/mo entry and $105/mo for the full platform, Okendo is priced accessibly for Shopify mid-market but positions itself as a premium alternative to cheaper review tools like Judge.me or Stamped — the multi-product suite and bundle discounts are the pitch for merchants who want a consolidated post-purchase stack rather than stitching together point solutions.

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