Metabase vs RudderStack Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Metabase RudderStack
Starts at $100/mo $265/mo
Number of plans 3 3
Free plan
Free trial
Pricing model hybrid usage-based

Starter

$100/mo
  • Ask questions with AI
  • SQL generation
  • 20+ supported data sources
  • Unlimited questions & dashboards
  • Write SQL or explore just by clicking
  • 3-day support via email, support form, Slack, or Teams

Pro

$575/mo
  • Row and column level permissions
  • SSO
  • Caching controls
  • Usage analytics & auditing
  • Multi-tenant embedded analytics
  • Whitelabel ready
  • AI usage auditing and controls

Enterprise

Custom
  • Custom pricing aligned with your business model
  • Our help with procurement
  • Dedicated success engineer
  • Air gap available
  • 1-day support SLA

Free

$0/mo
  • 16 SDK sources
  • 200+ cloud destinations
  • Warehouse destinations
  • Reverse ETL
  • 16+ SDK Sources
  • 15+ Cloud Event Sources
  • Anonymous & Known & User Tracking
  • JavaScript Transformations
  • Transformation Limit
  • Transformations Libraries
  • 200+ Cloud Destinations
  • 10+ Warehouse and Data Lake Destinations
  • Warehouse Sync Times
  • Daily Warehouse Syncs
  • 8+ Warehouse and Data Lake Sources
  • Connections
  • SQL Models
  • Data Catalog
  • Tracking Plans
  • Tracking Plan Events
  • Violation Management
  • RudderTyper
  • Basic Consent Integration
  • PII Masking
  • Health Dashboard
  • Team Members
  • Workspaces
  • Community Slack Support

Growth

Popular
$265/mo
  • Unlimited team members
  • Unlimited tracking plans
  • 30 minute warehouse sync
  • 2 workspaces
  • 25 reverse ETL connections
  • 16+ SDK Sources
  • 15+ Cloud Event Sources
  • Anonymous & Known & User Tracking
  • JavaScript Transformations
  • Python Transformations
  • Transformation Limit
  • Transformations Libraries
  • 200+ Cloud Destinations
  • 10+ Warehouse and Data Lake Destinations
  • Warehouse Sync Times
  • Daily Warehouse Syncs
  • 8+ Warehouse and Data Lake Sources
  • Connections
  • SQL Models
  • Data Catalog
  • Tracking Plans
  • Tracking Plan Events
  • Violation Management
  • RudderTyper
  • Event Audit API
  • Event Replay
  • Bot Management
  • Cookieless Tracking
  • Basic Consent Integration
  • PII Masking
  • User Suppression & Deletion API
  • Health Dashboard
  • Alerting Thresholds
  • Alerting Channels
  • Team Members
  • Workspaces
  • Data Retention
  • Enterprise access management
  • Community Slack Support
  • Email Support

Enterprise

Custom
  • 5 minute warehouse sync
  • Unlimited Transformations
  • Access to Profiles & Data Apps
  • HIPAA
  • SSO
  • White glove support
  • 16+ SDK Sources
  • 15+ Cloud Event Sources
  • Anonymous & Known & User Tracking
  • JavaScript Transformations
  • Python Transformations
  • Transformation Limit
  • Device Mode Transformations
  • Transformations Libraries
  • 200+ Cloud Destinations
  • 10+ Warehouse and Data Lake Destinations
  • Warehouse Sync Times
  • Daily Warehouse Syncs
  • 8+ Warehouse and Data Lake Sources
  • Connections
  • SQL Models
  • Data Catalog
  • Tracking Plans
  • Tracking Plan Events
  • Violation Management
  • RudderTyper
  • Event Audit API
  • Event Replay
  • Bot Management
  • Cookieless Tracking
  • Basic Consent Integration
  • Advanced Consent Integration
  • PII Masking
  • User Suppression & Deletion API
  • Health Dashboard
  • Alerting Thresholds
  • Alerting Channels
  • Team Members
  • Workspaces
  • Data Retention
  • Enterprise access management
  • SSH Tunnel
  • SSO
  • VPC Deployment
  • HIPAA / BAA
  • Custom MSA
  • Identity Resolution
  • Feature Builder
  • Customer 360 Table
  • Audience Builder
  • Activations
  • Attribution
  • Propensity Scores
  • Real-time Activation API
  • Activation API Redis Cache
  • Community Slack Support
  • Email Support
  • Dedicated Slack Support
  • Technical Account Manager
  • Customer Success Manager
  • Onboarding Support
  • Solutions Architect

Metabase vs RudderStack FAQ

Which one is cheaper?
Metabase starts lower at $100/mo, compared to $265/mo for RudderStack.
Can I use either one for free?
RudderStack has a free plan. Metabase doesn't — though they do offer a free trial.
How do they charge?
Different approach here. Metabase uses hybrid pricing, while RudderStack goes with usage-based. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Metabase: Sitting in the mid-market sweet spot, Metabase undercuts Tableau and Looker significantly while positioning above scrappier open-source alternatives. They're going after technical-but-not-data-team companies — startups and mid-size SaaS businesses that want real analytics without the enterprise procurement circus. RudderStack: Positioned as the scrappy, developer-friendly alternative to Segment — similar capability set but historically more transparent on pricing and friendlier to self-serve. They're going after mid-market data teams who want Segment-level power without the Segment-level sticker shock or sales friction.

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