RudderStack Pricing (2026)

Pure usage-based pricing anchored to event volume — you're paying for data pipeline throughput, not seats. The Growth plan starts at $265/mo for 1M events/month with volume tiers scaling up to 25M events/month, so costs grow directly with your data infrastructure.

From $265/mo 3 plans usage-based Free plan Free trial
Free
$0/mo
Growth Popular
$265/mo
Enterprise
Contact Sales
Verified Jul 25, 2026 Official pricing page
Screenshot of RudderStack's pricing page showing its plans and prices
Their pricing page, captured Jul 25, 2026

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Free

$0/mo
  • 16 SDK sources
  • 200+ cloud destinations
  • Warehouse destinations
  • Reverse ETL
  • 16+ SDK Sources
  • 15+ Cloud Event Sources
  • Anonymous & Known & User Tracking
  • JavaScript Transformations
  • Transformation Limit
  • Transformations Libraries
  • 200+ Cloud Destinations
  • 10+ Warehouse and Data Lake Destinations
  • Warehouse Sync Times
  • Daily Warehouse Syncs
  • 8+ Warehouse and Data Lake Sources
  • Connections
  • SQL Models
  • Data Catalog
  • Tracking Plans
  • Tracking Plan Events
  • Violation Management
  • RudderTyper
  • Basic Consent Integration
  • PII Masking
  • Health Dashboard
  • Team Members
  • Workspaces
  • Community Slack Support

Growth

Popular
$265/mo
  • Unlimited team members
  • Unlimited tracking plans
  • 30 minute warehouse sync
  • 2 workspaces
  • 25 reverse ETL connections
  • 16+ SDK Sources
  • 15+ Cloud Event Sources
  • Anonymous & Known & User Tracking
  • JavaScript Transformations
  • Python Transformations
  • Transformation Limit
  • Transformations Libraries
  • 200+ Cloud Destinations
  • 10+ Warehouse and Data Lake Destinations
  • Warehouse Sync Times
  • Daily Warehouse Syncs
  • 8+ Warehouse and Data Lake Sources
  • Connections
  • SQL Models
  • Data Catalog
  • Tracking Plans
  • Tracking Plan Events
  • Violation Management
  • RudderTyper
  • Event Audit API
  • Event Replay
  • Bot Management
  • Cookieless Tracking
  • Basic Consent Integration
  • PII Masking
  • User Suppression & Deletion API
  • Health Dashboard
  • Alerting Thresholds
  • Alerting Channels
  • Team Members
  • Workspaces
  • Data Retention
  • Enterprise access management
  • Community Slack Support
  • Email Support

Enterprise

Contact Sales
  • 5 minute warehouse sync
  • Unlimited Transformations
  • Access to Profiles & Data Apps
  • HIPAA
  • SSO
  • White glove support
  • 16+ SDK Sources
  • 15+ Cloud Event Sources
  • Anonymous & Known & User Tracking
  • JavaScript Transformations
  • Python Transformations
  • Transformation Limit
  • Device Mode Transformations
  • Transformations Libraries
  • 200+ Cloud Destinations
  • 10+ Warehouse and Data Lake Destinations
  • Warehouse Sync Times
  • Daily Warehouse Syncs
  • 8+ Warehouse and Data Lake Sources
  • Connections
  • SQL Models
  • Data Catalog
  • Tracking Plans
  • Tracking Plan Events
  • Violation Management
  • RudderTyper
  • Event Audit API
  • Event Replay
  • Bot Management
  • Cookieless Tracking
  • Basic Consent Integration
  • Advanced Consent Integration
  • PII Masking
  • User Suppression & Deletion API
  • Health Dashboard
  • Alerting Thresholds
  • Alerting Channels
  • Team Members
  • Workspaces
  • Data Retention
  • Enterprise access management
  • SSH Tunnel
  • SSO
  • VPC Deployment
  • HIPAA / BAA
  • Custom MSA
  • Identity Resolution
  • Feature Builder
  • Customer 360 Table
  • Audience Builder
  • Activations
  • Attribution
  • Propensity Scores
  • Real-time Activation API
  • Activation API Redis Cache
  • Community Slack Support
  • Email Support
  • Dedicated Slack Support
  • Technical Account Manager
  • Customer Success Manager
  • Onboarding Support
  • Solutions Architect

AI Pricing Analysis

Pricing Model

Pure usage-based pricing anchored to event volume — you're paying for data pipeline throughput, not seats. The Growth plan starts at $265/mo for 1M events/month with volume tiers scaling up to 25M events/month, so costs grow directly with your data infrastructure.

Tier Strategy

Free is for developers kicking the tires or early-stage teams with minimal event volume; Growth is for scaling product and data teams who've validated the tool and need reliable throughput. The upgrade trigger to Enterprise is pretty clear — you're either blowing past 25M events/month, need SLAs, or your security/compliance team starts asking questions.

Competitive Positioning

Positioned as the scrappy, developer-friendly alternative to Segment — similar capability set but historically more transparent on pricing and friendlier to self-serve. They're going after mid-market data teams who want Segment-level power without the Segment-level sticker shock or sales friction.

Growth Lever

Event volume is the primary expansion driver — as your product grows and you instrument more, your bill grows automatically without any manual upgrade. The 15% annual discount is a retention play, but the real lock-in is pipeline dependency: once your data stack runs through RudderStack, switching costs do the heavy lifting.

RudderStack Pricing FAQ

How much does RudderStack cost?
Paid plans start at $265/mo. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. You get 16 sdk sources, 200+ cloud destinations, warehouse destinations — plus 25 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
Yes — there's a free trial that lasts 30 days.
How does the pricing work?
Pure usage-based pricing anchored to event volume — you're paying for data pipeline throughput, not seats. The Growth plan starts at $265/mo for 1M events/month with volume tiers scaling up to 25M events/month, so costs grow directly with your data infrastructure.
Is there a discount for annual billing?
Save 15% with annual billing.
Which plan makes sense for me?
Free is for developers kicking the tires or early-stage teams with minimal event volume; Growth is for scaling product and data teams who've validated the tool and need reliable throughput. The upgrade trigger to Enterprise is pretty clear — you're either blowing past 25M events/month, need SLAs, or your security/compliance team starts asking questions.

More Data pricing

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Comparing RudderStack to something specific? Try RudderStack vs Airbyte, RudderStack vs Astronomer, or RudderStack vs Census.

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