Data Software Pricing (2026)
What 19 data tools actually charge, taken from their own pricing pages and re-checked as they change. Cheapest first.
Pricing verified Aug 05, 2026
Prices here change. You'll hear about it.
Outmano watches pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.
Data pricing at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| Dremio | $0/mo | 2 | No | Yes |
| Rivery | $0/mo | 4 | No | Yes |
| Dagster | $10/mo | 3 | No | Yes |
| Tableau | $15/mo | 4 | No | No |
| Airbyte | $29/mo | 4 | Yes | Yes |
| Metabase | $100/mo | 4 | Yes | Yes |
| Prefect | $100/mo | 5 | Yes | No |
| dbt Labs | $100/mo | 4 | Yes | Yes |
| RudderStack | $265/mo | 3 | Yes | Yes |
| Hevo | $299/mo | 4 | Yes | Yes |
| Astronomer | Custom | 5 | No | Yes |
| Census | Custom | 4 | Yes | Yes |
| Databricks | Custom | 7 | No | Yes |
| Fivetran | Custom | 4 | Yes | Yes |
| Hightouch | Custom | 3 | Yes | No |
| Matillion | Custom | 3 | No | Yes |
| Redpanda | Custom | 3 | Yes | Yes |
| Snowflake | Custom | 4 | No | Yes |
| Starburst | Custom | 4 | Yes | Yes |
Every data tool we track, cheapest first
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Dremio
Lakehouse query platform (now part of SAP) priced at $0.20 per Dremio Compute Unit, plus contact-sales Enterprise.
Dremio's undercutting the classic 'pay for idle warehouse time' model that Snowflake and Databricks are historically criticized for, positioning itself as the leaner lakehouse query engine. It's aimed at data teams who want Snowflake-like SQL performance without committing to a warehouse-sized budget before proving out the use case.
Plans: Dremio Cloud $0/mo · Dremio Enterprise Contact Sales
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Rivery
ELT/data pipeline platform with credit-based pricing from $0.9 per BDU credit.
Plans: Base $0/mo · Professional Contact Sales · Pro Plus Contact Sales · Enterprise Contact Sales
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Dagster
Data orchestration for ML and analytics.
At $10-$100/mo for self-serve tiers, Dagster is undercutting Prefect and positioning against Airflow's operational overhead cost rather than competing on raw price with open-source. They're going after the mid-market data team that wants managed orchestration without paying Astronomer-level enterprise prices.
Plans: Solo Plan $10/mo · Starter Plan $100/mo · Pro Plan Contact Sales
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Tableau
Data visualization and analytics.
Tableau sits mid-to-premium in the BI space — pricier than lightweight tools like Google Looker Studio or even Power BI's per-user rates, but not the most expensive enterprise analytics play out there. They're clearly chasing mid-market and enterprise customers who value visualization depth and governance over rock-bottom pricing, not scrappy startups looking for a free tier to get started.
Plans: Tableau Standard $15/mo per seat · Tableau Enterprise $35/mo per seat · Tableau Cloud+ Contact Sales · Tableau+ Bundle Contact Sales
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Airbyte
Open-source data integration.
Sitting between $0 and $299/mo before hitting Custom, Airbyte's Agents pricing looks like a low-friction entry play aimed at developers and small teams experimenting with data agent workflows, not enterprises. The steep gap between Individual and Team suggests they're fine losing some mid-market self-serve deals in exchange for pushing bigger teams into sales-assisted Custom conversations.
Plans: Free $0/mo · Individual $29/mo · Team $299/mo · Custom Contact Sales
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Metabase
Open-source BI and analytics.
Metabase plays the accessible-but-not-cheapest game — free open source hooks in budget-conscious teams and developers, but the leap to Pro at $575/mo puts them solidly mid-market compared to bare-bones BI tools. They're clearly chasing teams that started on the free tier and grew into needing governance and scale, not enterprises shopping for Looker or Tableau from day one.
Plans: Open Source $0/mo · Starter $100/mo · Pro $575/mo · Enterprise Contact Sales
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Prefect
Workflow orchestration for data teams.
They're positioned in the mid-market sweet spot — not trying to undercut Airflow's self-hosted free tier, but not as aggressively priced as Dagster Cloud or as enterprise-heavy as Astronomer. The $100/user/mo Team tier targets growing data engineering teams who've outgrown DIY orchestration but aren't ready for a six-figure platform deal.
Plans: Hobby $0/mo · Starter $100/mo · Team $100/mo · Pro Contact Sales · Enterprise Contact Sales
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dbt Labs
Analytics engineering workflow.
dbt Labs sits mid-to-premium — pricier than scrappy open-source-first competitors but justified by being the category creator with the deepest ecosystem lock-in. They're not competing on price; they're betting that being the default choice for analytics engineering teams lets them charge for governance and scale features once you're hooked.
Plans: Developer $0/mo · Starter $100/mo · Enterprise Contact Sales · Enterprise+ Contact Sales
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RudderStack
Warehouse-native customer data pipelines.
Positioned as the scrappy, developer-friendly alternative to Segment — similar capability set but historically more transparent on pricing and friendlier to self-serve. They're going after mid-market data teams who want Segment-level power without the Segment-level sticker shock or sales friction.
Plans: Free $0/mo · Growth $265/mo · Enterprise Contact Sales
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Hevo
No-code data pipelines.
Hevo sits in the mid-market of the ETL/ELT space — more affordable than Fivetran at scale but positioned above scrappy open-source alternatives. They're going after data teams that want a managed pipeline without enterprise pricing, likely competing hardest against Airbyte Cloud and Stitch.
Plans: FREE $0/mo · STARTER $299/mo · PROFESSIONAL $849/mo · BUSINESS CRITICAL Contact Sales
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Astronomer
Managed Apache Airflow.
Astronomer is positioning as the managed Airflow premium — not the cheapest way to run pipelines, but cheaper than building and maintaining your own Airflow infrastructure at scale. They're going after data engineering teams already bought into Airflow who want to offload ops, competing with MWAA and Cloud Composer on convenience and Airflow fidelity.
Plans: Developer Contact Sales · Team Contact Sales · Business Contact Sales · Enterprise Contact Sales · Astro Private Cloud Contact Sales
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Census
Reverse ETL from your warehouse.
Opaque custom pricing across all paid tiers signals they're not trying to win on being the cheapest option — they're positioning against tools like Hightouch and Segment as a data activation layer for teams already invested in a modern data stack. The free tier and 14-day trial per connection are the low-friction entry points to get teams hooked before the sales motion kicks in.
Plans: Free $0/mo · Standard Contact Sales · Enterprise Contact Sales · Business Critical Contact Sales
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Databricks
Unified data and AI platform.
Databricks plays in the premium enterprise data platform space, competing directly with Snowflake and Google BigQuery — they're not trying to win on price, they're winning on unified platform breadth (data engineering + ML + warehousing in one place). The all-custom pricing signals they're targeting mid-market and enterprise accounts with real budget, not self-serve startups.
Plans: Data Engineering Contact Sales · Data Warehousing Contact Sales · Interactive workloads Contact Sales · Operational Database Contact Sales · Artificial Intelligence Contact Sales · Genie Contact Sales · Platform Contact Sales
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Fivetran
Automated data movement platform.
Fivetran sits at the premium end of the ELT connector market — they're not trying to win on price, they're selling reliability and connector breadth against cheaper alternatives like Airbyte or Stitch. The custom pricing wall signals they're targeting mid-market and enterprise data teams with budget, not scrappy startups watching every dollar.
Plans: Free $0/mo · Standard Contact Sales · Enterprise Contact Sales · Business Critical Contact Sales
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Hightouch
Composable CDP on your warehouse.
Hightouch is positioning as the premium, warehouse-native alternative to legacy CDPs like Segment or mParticle — they're not competing on price, they're competing on architecture. The free tier undercuts traditional CDPs on entry cost, but the custom pricing on upper tiers signals they're hunting mid-market and enterprise deals where ACV justifies a sales motion.
Plans: Basic Reverse ETL $0/mo · Agentic Marketing Platform Contact Sales · Composable CDP Contact Sales
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Matillion
Cloud data integration (Data Productivity Cloud) with credit-based consumption pricing across Developer, Teams, and Scale plans.
Hiding all pricing behind 'contact sales' signals a mid-to-premium enterprise play rather than a self-serve tool competing on sticker price. They're clearly chasing data teams already committed to a cloud DW (Snowflake, BigQuery, Redshift) who need production-grade orchestration, not indie developers comparing costs on a pricing page.
Plans: Developer Contact Sales · Teams Contact Sales · Scale Contact Sales
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Redpanda
Kafka-compatible data streaming platform with Serverless pay-as-you-go, BYOC, and self-hosted Enterprise plans.
They're positioning as the leaner, faster alternative to Kafka and Confluent — free tier undercuts Confluent's entry cost entirely, but the custom pricing on BYOC and Enterprise signals they're not chasing bargain-bin buyers. This is a middle-to-premium play aimed at infra teams who are tired of Kafka's operational overhead and want something simpler without going full-managed-and-locked-in like Confluent Cloud.
Plans: Serverless $0/mo · Bring Your Own Cloud Contact Sales · Enterprise Edition Contact Sales
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Snowflake
The AI data cloud.
Snowflake is the premium play in cloud data warehousing — they're not trying to win on price against BigQuery or Redshift, they're selling on performance, cross-cloud flexibility, and the Data Cloud ecosystem. They target mid-market to enterprise teams that have outgrown cheaper options and need serious scale.
Plans: Standard Contact Sales · Enterprise Contact Sales · Business Critical Contact Sales · Virtual Private Snowflake Contact Sales
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Starburst
Trino-based lakehouse analytics platform with credit pricing from free to $1.00/credit.
Starburst isn't fighting on sticker price — the credit cost actually increases as you climb tiers, which is unusual and signals they're positioning as a premium, enterprise-grade Trino distribution rather than a budget query engine. They're chasing large data teams already committed to a multi-cloud or lakehouse strategy who'll pay more for reliability and support rather than startups hunting for the cheapest compute.
Plans: Free $0/mo · Pro Contact Sales · Enterprise Contact Sales · Mission-Critical Contact Sales
Data Software Pricing FAQ
- How much does data software cost?
- Entry prices run from $0/mo (Dremio) to $299/mo (Hevo), with a median entry price of $64/mo across the 10 priced products we track.
- What is the cheapest data software?
- Dremio has the lowest entry price of the data software we track, at $0/mo. Rivery ($0/mo) and Dagster ($10/mo) are next. Airbyte and Metabase are free to start on.
- Is there free data software?
- Yes — Airbyte, Metabase, Prefect and 8 more offer a free plan.
- How is data software usually priced?
- 14 of the 19 data tools we track use usage based pricing, against 4 on hybrid and 1 on per seat.