Data Software Pricing (2026)
What 20 data tools actually charge, taken from their own pricing pages and re-checked as they change. Cheapest first.
Pricing verified Sep 30, 2026
Prices here change. You'll hear about it.
Outmano watches pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.
Data pricing at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| Dremio | $0/mo | 2 | No | Yes |
| Starburst | $0/mo | 4 | Yes | Yes |
| Snowflake | $2/mo | 4 | No | Yes |
| Dagster | $10/mo | 3 | No | Yes |
| Tableau | $15/mo | 4 | No | No |
| Airbyte | $20/mo | 4 | No | Yes |
| Metabase | $100/mo | 4 | Yes | Yes |
| Prefect | $100/mo | 4 | Yes | No |
| dbt Labs | $100/mo | 4 | Yes | Yes |
| RudderStack | $265/mo | 3 | Yes | Yes |
| Hevo | $299/mo | 4 | Yes | Yes |
| Astronomer | Custom | 5 | No | Yes |
| Census | Custom | 4 | Yes | Yes |
| Databricks | Custom | 7 | No | Yes |
| Fivetran | Custom | 4 | Yes | Yes |
| Hightouch | Custom | 3 | Yes | No |
| Matillion | Custom | 3 | No | Yes |
| Redpanda | Custom | 3 | Yes | Yes |
| Rivery | Custom | 4 | No | Yes |
| Teradata | Custom | 3 | No | No |
Every data tool we track, cheapest first
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Dremio
Lakehouse query platform (now part of SAP) priced at $0.20 per Dremio Compute Unit, plus contact-sales Enterprise.
Against Snowflake and Databricks, Dremio's DCU pricing reads as the leaner, more transparent entry point — no opaque credit bundles, just a flat per-unit rate you can actually calculate. They're clearly courting teams burned by unpredictable warehouse bills who want lakehouse querying without committing to a six-figure enterprise deal upfront.
Plans: Dremio Cloud $0/mo · Dremio Enterprise Contact Sales
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Starburst
Trino-based lakehouse analytics platform with credit pricing from free to $1.00/credit.
Sitting in the middle of the modern data lakehouse/query engine space, Starburst isn't trying to be the bargain-bin option — the tiered jump to Mission-Critical signals they're chasing large enterprises with complex, high-stakes data infrastructure, while still keeping a free tier to hook smaller teams and individual engineers early.
Plans: Free $0/mo · Pro $0/mo · Enterprise $0/mo · Mission-Critical $1/mo
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Snowflake
The AI data cloud.
Snowflake sits at the premium end of the cloud data warehouse market, priced above Redshift and BigQuery on-demand in many scenarios once you factor in credit consumption at scale. They're not competing on sticker price — they're selling ease of scaling and separation of storage/compute to enterprises who'll pay for flexibility over raw cost efficiency.
Plans: Standard $2/mo · Enterprise $3/mo · Business Critical $4/mo · Virtual Private Snowflake Contact Sales
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Dagster
Data orchestration for ML and analytics.
At $10 and $100 entry points, Dagster undercuts most orchestration and data platform competitors that charge per-seat or start pricing conversations well north of $500/mo. They're clearly fishing for indie developers and small data teams who'll self-serve now and hopefully graduate into Pro as pipelines multiply.
Plans: Solo Plan $10/mo · Starter Plan $100/mo · Pro Plan Contact Sales
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Tableau
Data visualization and analytics.
This sits mid-to-premium in the BI space — pricier than lightweight tools like Looker Studio, but positioned to compete with Power BI on capability rather than cost. Locking annual contracts with zero monthly flexibility signals they're chasing enterprise budgets, not scrappy teams testing the waters.
Plans: Tableau Standard $15/mo · Tableau Enterprise $35/mo · Tableau Cloud+ Contact Sales · Tableau+ Bundle Contact Sales
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Airbyte
Open-source data integration.
Airbyte sits cheap-to-mid at the entry tier compared to Fivetran or Stitch, using that $20 price to hook teams who'd otherwise build custom ELT scripts, then makes its real money once usage scales into Pro/Enterprise territory. They're clearly chasing the open-source-to-commercial pipeline: win developers on cost and connector breadth, then convert them as data volume grows past what self-serve pricing can handle.
Plans: Standard $20/mo · Plus $189/mo · Pro Contact Sales · Enterprise Flex Contact Sales
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Metabase
Open-source BI and analytics.
Metabase sits mid-pack — cheaper and more transparent than Looker or Sigma, but pricier than just running an open-source BI tool yourself with zero support. They're clearly trying to win teams that outgrew spreadsheets or a DIY dashboard but aren't ready to pay enterprise-BI money yet.
Plans: Open Source $0/mo · Starter $100/mo · Pro $575/mo · Enterprise Contact Sales
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Prefect
Workflow orchestration for data teams.
At $100/mo entry for paid plans, Prefect sits mid-pack — pricier than bare-bones workflow tools but well below heavyweight enterprise data orchestration platforms that gate everything behind custom quotes. They're clearly courting data teams who've outgrown open-source Prefect Core but aren't ready for a six-figure Airflow-alternative contract.
Plans: Hobby $0/mo · Starter $100/mo · Team $100/mo · Enterprise Contact Sales
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dbt Labs
Analytics engineering workflow.
dbt Labs isn't competing on price — the free Developer tier is a land-and-expand move, not a signal they're the budget option. They're positioning as the category-defining standard for analytics engineering, so the real competition is convincing teams to pay for orchestration and governance instead of duct-taping open-source dbt Core themselves.
Plans: Developer $0/mo · Starter $100/mo · Enterprise Contact Sales · Enterprise+ Contact Sales
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RudderStack
Warehouse-native customer data pipelines.
RudderStack sits mid-market — pricier than piecing together open-source alternatives yourself, but meaningfully cheaper than Segment at comparable volumes. They're courting engineering-led teams who want CDP power without the enterprise sales cycle or the premium markup Segment commands.
Plans: Free $0/mo · Growth $265/mo · Enterprise Contact Sales
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Hevo
No-code data pipelines.
Hevo sits mid-market — pricier than bare-bones ETL tools or open-source options, but cheaper than enterprise players like Fivetran at similar volume tiers. They're going after teams that want managed ELK without enterprise sticker shock, betting on the $299-849 range as the sweet spot for growing data teams.
Plans: Free $0/mo · Starter $299/mo · Professional $849/mo · Business Critical Contact Sales
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Astronomer
Managed Apache Airflow.
This sits at the premium end of the managed-Airflow/data-orchestration space — you're paying for a fully managed, enterprise-grade Airflow experience, not a bare-bones hosted OSS instance. They're chasing data platform teams at companies big enough to have real compliance and uptime requirements, not scrappy startups price-shopping orchestration tools.
Plans: Developer Contact Sales · Team Contact Sales · Business Contact Sales · Enterprise Contact Sales · Enterprise Business Critical Contact Sales
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Census
Reverse ETL from your warehouse.
Census plays in the middle-to-premium band of the reverse ETL space, priced to compete with Hightouch rather than DIY scripts or cheap connectors — they're betting on being the polished, enterprise-ready option rather than the budget pick. The custom-quote-everything approach signals they're chasing mid-market and enterprise data teams, not self-serve solo users.
Plans: Free $0/mo · Standard Contact Sales · Enterprise Contact Sales · Business Critical Contact Sales
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Databricks
Unified data and AI platform.
Databricks plays in the premium enterprise data platform space, competing directly with Snowflake and Google BigQuery — they're not trying to win on price, they're winning on unified platform breadth (data engineering + ML + warehousing in one place). The all-custom pricing signals they're targeting mid-market and enterprise accounts with real budget, not self-serve startups.
Plans: Data Engineering Contact Sales · Data Warehousing Contact Sales · Interactive workloads Contact Sales · Operational Database Contact Sales · Artificial Intelligence Contact Sales · Genie Contact Sales · Platform Contact Sales
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Fivetran
Automated data movement platform.
Fivetran plays in the premium end of the ELT/data pipeline category — it's rarely the cheapest option next to open-source alternatives like Airbyte, but it trades on reliability and near-zero maintenance for connectors. They're chasing mid-market to enterprise data teams who'd rather pay a premium than babysit pipeline breakages.
Plans: Free $0/mo · Standard Contact Sales · Enterprise Contact Sales · Business Critical Contact Sales
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Hightouch
Composable CDP on your warehouse.
Free Reverse ETL undercuts anyone charging for basic sync, which pulls in price-sensitive teams and warehouse-native shops early. But once you're quoting custom pricing for the CDP and agentic tiers, they're clearly playing in premium territory against Segment and traditional CDPs, betting that AI-driven marketing execution justifies a sales-led, opaque price tag.
Plans: Basic Reverse ETL $0/mo · Agentic Marketing Platform Contact Sales · Composable CDP Contact Sales
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Matillion
Cloud data integration (Data Productivity Cloud) with credit-based consumption pricing across Developer, Teams, and Scale plans.
Plans: Developer Contact Sales · Teams Contact Sales · Scale Contact Sales
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Redpanda
Kafka-compatible data streaming platform with Serverless pay-as-you-go, BYOC, and self-hosted Enterprise plans.
Redpanda plays as the performance-focused alternative to Kafka and Confluent, leaning on 'no ZooKeeper, no JVM' as a technical wedge rather than a price wedge. The free serverless tier undercuts Confluent's more enterprise-heavy sales motion for small teams, but once you're in BYOC or Enterprise territory, pricing is opaque and clearly aimed at matching (not undercutting) what large data platform teams already expect to pay.
Plans: Serverless $0/mo · Bring Your Own Cloud Contact Sales · Enterprise Edition Contact Sales
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Rivery
ELT/data pipeline platform with credit-based pricing from $0.9 per BDU credit.
Sitting in the mid-to-premium tier of the ETL/ELT space, Rivery isn't competing on rock-bottom price like some open-source-backed tools — it's going after mid-market and growing data teams who need managed infrastructure without Fivetran-level sticker shock. The custom pricing past Base signals they're chasing larger accounts where negotiation leverage matters more than a public price list.
Plans: Base Contact Sales · Professional Contact Sales · Pro Plus Contact Sales · Enterprise Contact Sales
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Teradata
Enterprise cloud analytics platform (VantageCloud) with consumption pricing starting at $9,000/month.
Teradata plays the premium, enterprise-grade lane against Snowflake, Databricks, and BigQuery — nobody's coming here for a cheap self-serve trial since there isn't one, and every price is gated behind a sales conversation. They're chasing large enterprises with messy hybrid/multi-cloud estates and strict governance needs, not startups optimizing spend.
Plans: Select Contact Sales · Assured Contact Sales · Sovereign Contact Sales
Data Software Pricing FAQ
- How much does data software cost?
- Entry prices run from $0/mo (Dremio) to $299/mo (Hevo), with a median entry price of $20/mo across the 11 priced products we track.
- What is the cheapest data software?
- Dremio has the lowest entry price of the data software we track, at $0/mo. Starburst ($0/mo) and Snowflake ($2/mo) are next. Starburst and Metabase are free to start on.
- Is there free data software?
- Yes — Starburst, Metabase, Prefect and 7 more offer a free plan.
- How is data software usually priced?
- 10 of the 20 data tools we track use hybrid pricing, against 10 on usage based.