Fivetran Pricing (2026)

Fully consumption-based, priced on Monthly Active Rows (MAR) — you're paying for the volume of data synced, not seats or connectors. Since none of the paid tiers show sticker prices, buyers are pushed toward Fivetran's estimator or a sales conversation to get an actual number, which makes cost comparison annoying by design.

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Free
$0/mo
Standard Popular
Contact Sales
Enterprise
Contact Sales
Business Critical
Contact Sales
Verified Sep 19, 2026 Official pricing page

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Fivetran has changed its pricing 2 times since we started watching. Last change Sep 19, 2026.

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Screenshot of Fivetran's pricing page showing its plans and prices
Their pricing page, captured Sep 19, 2026

Free

$0/mo
  • 500,000 monthly active rows (MAR) for connections
  • 3,500 monthly active rows (MAR) for activations
  • 5,000 monthly model runs (MMR) for transformations

Standard

Popular
Contact Sales
  • Unlimited users
  • 15-minute syncs
  • 700+ fully managed connectors
  • 200+ fully managed activation destinations
  • Integration for dbt Core
  • Role-based access control
  • Access to Fivetran REST API
  • Access to SSH tunnels for encryption

Enterprise

Contact Sales
  • 1-minute syncs
  • Fivetran Activations' Audience Hub
  • Enterprise database connectors
  • Custom roles
  • VPN tunnels (annual contract only)
  • SCIM/user provisioning
  • Pick any cloud provider (GCP,

Business Critical

Contact Sales
  • Customer-managed keys for encryption
  • PCI DSS Level 1 certification
  • Private networking options

Does Fivetran have a free plan?

Yes: the Free plan is free forever, not a time-limited trial. Paid tiers also come with a free trial (14 days), no credit card required.

What the free plan includes

  • 500,000 monthly active rows (MAR) for connections
  • 3,500 monthly active rows (MAR) for activations
  • 5,000 monthly model runs (MMR) for transformations

AI Pricing Analysis

Pricing Model

Fully consumption-based, priced on Monthly Active Rows (MAR) — you're paying for the volume of data synced, not seats or connectors. Since none of the paid tiers show sticker prices, buyers are pushed toward Fivetran's estimator or a sales conversation to get an actual number, which makes cost comparison annoying by design.

Tier Strategy

Free is a toy tier capped for small workloads or proof-of-concept testing before anyone commits real data volume to it. Standard fits teams with straightforward ELT needs, Enterprise kicks in once you need things like role-based access, SSO, or higher reliability guarantees, and Business Critical is built for regulated orgs that need HIPAA/PCI compliance, private networking, and dedicated support — the upgrade trigger is usually a security or compliance requirement, not just data volume.

Competitive Positioning

Fivetran plays in the premium end of the ELT/data pipeline category — it's rarely the cheapest option next to open-source alternatives like Airbyte, but it trades on reliability and near-zero maintenance for connectors. They're chasing mid-market to enterprise data teams who'd rather pay a premium than babysit pipeline breakages.

Growth Lever

Growth is driven almost entirely by MAR volume — as a company pipes more data through more connectors, the bill scales automatically without any action needed from the customer. Feature-gated upgrades (governance, security certifications, dedicated support) are the secondary lever, pulling larger orgs from Standard into Enterprise or Business Critical as compliance needs surface.

Want the strategist's read on the live page? Read the AI teardown of Fivetran's pricing page →

Fivetran Pricing FAQ

How much does Fivetran cost?
Pricing is custom — you'll need to talk to their sales team for a quote.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. You get 500,000 monthly active rows (mar) for connections, 3,500 monthly active rows (mar) for activations, 5,000 monthly model runs (mmr) for transformations. It's enough to evaluate the product before upgrading.
Can I try it before paying?
Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.
How does the pricing work?
Fully consumption-based, priced on Monthly Active Rows (MAR) — you're paying for the volume of data synced, not seats or connectors. Since none of the paid tiers show sticker prices, buyers are pushed toward Fivetran's estimator or a sales conversation to get an actual number, which makes cost comparison annoying by design.
Is there a discount for annual billing?
Save up to 22% when you sign up for an annual contract.
Which plan makes sense for me?
Free is a toy tier capped for small workloads or proof-of-concept testing before anyone commits real data volume to it. Standard fits teams with straightforward ELT needs, Enterprise kicks in once you need things like role-based access, SSO, or higher reliability guarantees, and Business Critical is built for regulated orgs that need HIPAA/PCI compliance, private networking, and dedicated support — the upgrade trigger is usually a security or compliance requirement, not just data volume.

More Data pricing

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