Fivetran Pricing (2026)

Purely usage-based, metered on Monthly Active Rows (MAR) for pipelines and model runs for transformations — you pay for data volume moved, not seats or connectors. There's a $5 base charge per standard connection once you cross 1 MAR, which means costs can stack fast if you're running a lot of low-volume pipelines.

4 plans usage-based Free plan Free trial
Free
$0/mo
Standard Popular
Contact Sales
Enterprise
Contact Sales
Business Critical
Contact Sales
Verified Jul 25, 2026 Official pricing page
Screenshot of Fivetran's pricing page showing its plans and prices
Their pricing page, captured Jul 25, 2026

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Free

$0/mo
  • 500,000 monthly active rows (MAR) for connections
  • 3,500 monthly active rows (MAR) for activations
  • 5,000 monthly model runs (MMR) for transformations

Standard

Popular
Contact Sales
  • Unlimited users
  • 15-minute syncs
  • 700+ fully managed connectors
  • 200+ fully managed activation destinations
  • Integration for dbt Core™
  • Role-based access control
  • Access to Fivetran REST API
  • Access to SSH tunnels for encryption

Enterprise

Contact Sales
  • 1-minute syncs
  • Fivetran Activations' Audience Hub
  • Enterprise database connectors
  • Custom roles
  • VPN tunnels (annual contract only)
  • SCIM/user provisioning
  • Pick any cloud provider (GCP, AWS, Azure)
  • Hybrid deployment option

Business Critical

Contact Sales
  • Customer-managed keys for encryption
  • PCI DSS Level 1 certification
  • Private networking options

AI Pricing Analysis

Pricing Model

Purely usage-based, metered on Monthly Active Rows (MAR) for pipelines and model runs for transformations — you pay for data volume moved, not seats or connectors. There's a $5 base charge per standard connection once you cross 1 MAR, which means costs can stack fast if you're running a lot of low-volume pipelines.

Tier Strategy

Free is a genuine sandbox for small teams or single use cases, but the moment you need enterprise security, custom roles, or serious SLA guarantees, you're in sales territory. The upgrade trigger is almost always compliance or scale — either your data volume makes the estimator math uncomfortable, or your security team starts asking questions Free and Standard can't answer.

Competitive Positioning

Fivetran sits at the premium end of the ELT connector market — they're not trying to win on price, they're selling reliability and connector breadth against cheaper alternatives like Airbyte or Stitch. The custom pricing wall signals they're targeting mid-market and enterprise data teams with budget, not scrappy startups watching every dollar.

Growth Lever

MAR-based billing is the core expansion engine — as your data warehouse usage grows, so does your Fivetran bill, automatically. Feature locks like priority support, advanced security controls, and sharded database discounts push larger orgs toward Enterprise and Business Critical, but honestly the biggest lever is just raw data volume creeping up month over month.

Fivetran Pricing FAQ

How much does Fivetran cost?
Pricing is custom — you'll need to talk to their sales team for a quote.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. You get 500,000 monthly active rows (mar) for connections, 3,500 monthly active rows (mar) for activations, 5,000 monthly model runs (mmr) for transformations. It's enough to evaluate the product before upgrading.
Can I try it before paying?
Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.
How does the pricing work?
Purely usage-based, metered on Monthly Active Rows (MAR) for pipelines and model runs for transformations — you pay for data volume moved, not seats or connectors. There's a $5 base charge per standard connection once you cross 1 MAR, which means costs can stack fast if you're running a lot of low-volume pipelines.
Is there a discount for annual billing?
Save up to 22% with an annual contract.
Which plan makes sense for me?
Free is a genuine sandbox for small teams or single use cases, but the moment you need enterprise security, custom roles, or serious SLA guarantees, you're in sales territory. The upgrade trigger is almost always compliance or scale — either your data volume makes the estimator math uncomfortable, or your security team starts asking questions Free and Standard can't answer.

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Comparing Fivetran to something specific? Try Fivetran vs Airbyte, Fivetran vs Astronomer, or Fivetran vs Census.

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