Fivetran Pricing (2026)

You're paying for Monthly Active Rows (MAR) consumed — essentially the volume of data Fivetran touches and syncs each month, not seats or connectors. All four tiers run on this same consumption metric, so cost scales with how much data you're actually moving, and the real price only shows up once you plug numbers into their estimator.

4 plans usage-based Free plan Free trial Best Fivetran alternatives →
Free
$0/mo
Standard Popular
Contact Sales
Enterprise
Contact Sales
Business Critical
Contact Sales
Verified Aug 22, 2026 Official pricing page
Screenshot of Fivetran's pricing page showing its plans and prices
Their pricing page, captured Aug 22, 2026

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Free

$0/mo
  • 500,000 monthly active rows (MAR) for connections
  • 3,500 monthly active rows (MAR) for activations
  • 5,000 monthly model runs (MMR) for transformations

Standard

Popular
Contact Sales
  • Unlimited users
  • 15-minute syncs
  • 700+ fully managed connectors
  • 200+ fully managed activation destinations
  • Integration for dbt Core
  • Role-based access control
  • Access to Fivetran REST API
  • Access to SSH tunnels for encryption

Enterprise

Contact Sales
  • 1-minute syncs
  • Fivetran Activations' Audience Hub
  • Enterprise database connectors
  • Custom roles
  • VPN tunnels (annual contract only)
  • SCIM/user provisioning
  • Pick any cloud provider (GCP, AWS, Azure)

Business Critical

Contact Sales
  • Customer-managed keys for encryption
  • PCI DSS Level 1 certification
  • Private networking options

Does Fivetran have a free plan?

Yes: the Free plan is free forever, not a time-limited trial. Paid tiers also come with a free trial (14 days), no credit card required.

What the free plan includes

  • 500,000 monthly active rows (MAR) for connections
  • 3,500 monthly active rows (MAR) for activations
  • 5,000 monthly model runs (MMR) for transformations

AI Pricing Analysis

Pricing Model

You're paying for Monthly Active Rows (MAR) consumed — essentially the volume of data Fivetran touches and syncs each month, not seats or connectors. All four tiers run on this same consumption metric, so cost scales with how much data you're actually moving, and the real price only shows up once you plug numbers into their estimator.

Tier Strategy

Free is a sandbox for testing a handful of connectors at low volume — think solo devs or early POCs. Standard fits teams running production pipelines but without heavy governance needs, while Enterprise adds the security/compliance controls (RBAC, hybrid deployment) that show up once IT or legal gets involved. Business Critical is for orgs with strict SLA, uptime, and change-management demands — usually regulated industries or large enterprises where a sync failure is a real incident, not an inconvenience.

Competitive Positioning

Fivetran plays as the premium, low-maintenance option in the ELT space — priced above open-source alternatives like Airbyte and often above Stitch, betting that reliability and zero-maintenance connectors justify the premium. They're chasing mid-market to enterprise data teams who'd rather pay more than babysit pipeline breakages.

Growth Lever

Expansion is almost entirely usage-driven — as customers add data sources, increase sync frequency, or scale row volume, MAR consumption climbs and so does the bill, with no action needed from the vendor to trigger it. Feature-gating around governance, dedicated support, and SLAs pushes larger accounts from Standard into Enterprise or Business Critical as compliance and uptime requirements grow.

Want the strategist's read on the live page? Read the AI teardown of Fivetran's pricing page →

Fivetran Pricing FAQ

How much does Fivetran cost?
Pricing is custom — you'll need to talk to their sales team for a quote.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. You get 500,000 monthly active rows (mar) for connections, 3,500 monthly active rows (mar) for activations, 5,000 monthly model runs (mmr) for transformations. It's enough to evaluate the product before upgrading.
Can I try it before paying?
Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.
How does the pricing work?
You're paying for Monthly Active Rows (MAR) consumed — essentially the volume of data Fivetran touches and syncs each month, not seats or connectors. All four tiers run on this same consumption metric, so cost scales with how much data you're actually moving, and the real price only shows up once you plug numbers into their estimator.
Is there a discount for annual billing?
Save up to 22% when you sign up for an annual contract.
Which plan makes sense for me?
Free is a sandbox for testing a handful of connectors at low volume — think solo devs or early POCs. Standard fits teams running production pipelines but without heavy governance needs, while Enterprise adds the security/compliance controls (RBAC, hybrid deployment) that show up once IT or legal gets involved. Business Critical is for orgs with strict SLA, uptime, and change-management demands — usually regulated industries or large enterprises where a sync failure is a real incident, not an inconvenience.

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Comparing Fivetran to something specific? Try Fivetran vs Airbyte, Fivetran vs Astronomer, or Fivetran vs Census. Or see the best Fivetran alternatives, ranked.

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