How much does Hightouch cost?

Pricing is custom — you'll need to talk to their sales team for a quote.

Is there a free plan?

Yes. The "Basic Reverse ETL" plan is free forever, not just a trial. You get up to 2 active syncs, unlimited destination count, unlimited user seats. It's enough to evaluate the product before upgrading.

Can I try it before paying?

There's no trial per se, but the free plan lets you use the product indefinitely with some limits.

Hightouch Pricing (2026)

Usage-based across the board, but the free Reverse ETL tier is really a wedge — get teams piping data through Hightouch for free, then charge for the volume and sophistication once they move into CDP or agentic territory. No seat fees mentioned, so the meter's likely running on data synced, destinations activated, or AI actions taken rather than headcount.

3 plans usage-based Free plan Best Hightouch alternatives → Hightouch's competitors →

Basic Reverse ETL: $0/mo
Agentic Marketing Platform: Contact Sales
Composable CDP: Contact Sales

Verified Sep 19, 2026 Official pricing page

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Screenshot of Hightouch's pricing page showing its plans and prices — Their pricing page, captured Sep 19, 2026

Basic Reverse ETL

$0/mo

Up to 2 active syncs
Unlimited destination count
Unlimited user seats

Agentic Marketing Platform

Contact Sales

Ad Studio
Lifecycle Studio
AI Decisioning
Pre-set amount of monthly personalized actions
Integrations with any marketing platform
Enterprise security
Observability features

Composable CDP

Contact Sales

Reverse ETL Platform
Hightouch Events
Customer Studio
Real-time Personalization
Identity Resolution
Match Booster
Unlimited user seats
Premium extensions
Advanced observability
Enterprise security
Advanced access management
Dedicated expert support
Custom SLAs
Data Agents

Does Hightouch have a free plan?

Yes: the Basic Reverse ETL plan is free forever, not a time-limited trial.

What the free plan includes

Up to 2 active syncs
Unlimited destination count
Unlimited user seats

AI Pricing Analysis

Pricing Model

Tier Strategy

Basic Reverse ETL is the free on-ramp for teams who just need to move data from warehouse to tools without a procurement fight. The jump to Composable CDP happens when a team needs identity resolution and audience-building on top of pure sync, and the Agentic Marketing Platform is for orgs ready to hand campaign execution to AI agents — that's a leadership-level buy-in, not a data engineer's side project.

Competitive Positioning

Free Reverse ETL undercuts anyone charging for basic sync, which pulls in price-sensitive teams and warehouse-native shops early. But once you're quoting custom pricing for the CDP and agentic tiers, they're clearly playing in premium territory against Segment and traditional CDPs, betting that AI-driven marketing execution justifies a sales-led, opaque price tag.

Growth Lever

The real paywall isn't features, it's autonomy — moving from 'move my data' to 'let AI run my campaigns' is the expansion story. Usage growth (more syncs, more audiences, more agent actions) plus the strategic upsell from data plumbing to actual marketing execution is what pushes accounts from $0 to a custom contract with a sales rep attached.

Want the strategist's read on the live page? Read the AI teardown of Hightouch's pricing page →

Hightouch Pricing FAQ

How much does Hightouch cost?: Pricing is custom — you'll need to talk to their sales team for a quote.
Is there a free plan?: Yes. The "Basic Reverse ETL" plan is free forever, not just a trial. You get up to 2 active syncs, unlimited destination count, unlimited user seats. It's enough to evaluate the product before upgrading.
Can I try it before paying?: There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?: Usage-based across the board, but the free Reverse ETL tier is really a wedge — get teams piping data through Hightouch for free, then charge for the volume and sophistication once they move into CDP or agentic territory. No seat fees mentioned, so the meter's likely running on data synced, destinations activated, or AI actions taken rather than headcount.
Which plan makes sense for me?: Basic Reverse ETL is the free on-ramp for teams who just need to move data from warehouse to tools without a procurement fight. The jump to Composable CDP happens when a team needs identity resolution and audience-building on top of pure sync, and the Agentic Marketing Platform is for orgs ready to hand campaign execution to AI agents — that's a leadership-level buy-in, not a data engineer's side project.

More Data pricing

All Data pricing →

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