Hightouch Pricing (2026)

Free reverse ETL gets you in the door, but the real product—Composable CDP and the Agentic Marketing Platform—runs on custom usage-based pricing with no public numbers at all. You're not paying per seat, you're paying based on data volume, syncs, or activation scale, and Hightouch wants a sales conversation before you see a dollar figure.

3 plans usage-based Free plan Best Hightouch alternatives → Hightouch's competitors →
Basic Reverse ETL
$0/mo
Agentic Marketing Platform
Contact Sales
Composable CDP
Contact Sales
Verified Aug 22, 2026 Official pricing page
Screenshot of Hightouch's pricing page showing its plans and prices
Their pricing page, captured Aug 22, 2026

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Basic Reverse ETL

$0/mo
  • Up to 2 active syncs
  • Unlimited destination count
  • Unlimited user seats

Agentic Marketing Platform

Contact Sales
  • Pre-set amount of monthly personalized actions
  • Integrations with any marketing platform
  • Enterprise security
  • Observability features

Composable CDP

Contact Sales
  • Unlimited user seats
  • Premium extensions
  • Advanced observability
  • Enterprise security
  • Advanced access management
  • Dedicated expert support
  • Custom SLAs
  • Data Agents

Does Hightouch have a free plan?

Yes: the Basic Reverse ETL plan is free forever, not a time-limited trial.

What the free plan includes

  • Up to 2 active syncs
  • Unlimited destination count
  • Unlimited user seats

AI Pricing Analysis

Pricing Model

Free reverse ETL gets you in the door, but the real product—Composable CDP and the Agentic Marketing Platform—runs on custom usage-based pricing with no public numbers at all. You're not paying per seat, you're paying based on data volume, syncs, or activation scale, and Hightouch wants a sales conversation before you see a dollar figure.

Tier Strategy

Basic Reverse ETL is the free hook for data teams who just need to move data from warehouse to tool without paying anything. The upgrade trigger hits the moment you need identity resolution, audience building, or AI-driven campaign orchestration—that's when you're funneled into the custom-quoted CDP or Agentic Marketing tiers built for teams with real GTM budgets.

Competitive Positioning

Free reverse ETL undercuts anyone charging for basic sync, which is a land-grab against tools like Census. But once you move up the stack, the opacity of custom pricing signals a premium, enterprise-targeted play competing with Segment and traditional CDPs rather than a scrappy self-serve alternative.

Growth Lever

Volume and sophistication are what push spend up—more data synced, more destinations activated, more advanced use cases like AI agents running campaigns instead of just piping data. The free tier is basically a wedge to get warehouse-native teams hooked before upselling them into the composable CDP once they need actual marketing activation.

Want the strategist's read on the live page? Read the AI teardown of Hightouch's pricing page →

Hightouch Pricing FAQ

How much does Hightouch cost?
Pricing is custom — you'll need to talk to their sales team for a quote.
Is there a free plan?
Yes. The "Basic Reverse ETL" plan is free forever, not just a trial. You get up to 2 active syncs, unlimited destination count, unlimited user seats. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
Free reverse ETL gets you in the door, but the real product—Composable CDP and the Agentic Marketing Platform—runs on custom usage-based pricing with no public numbers at all. You're not paying per seat, you're paying based on data volume, syncs, or activation scale, and Hightouch wants a sales conversation before you see a dollar figure.
Which plan makes sense for me?
Basic Reverse ETL is the free hook for data teams who just need to move data from warehouse to tool without paying anything. The upgrade trigger hits the moment you need identity resolution, audience building, or AI-driven campaign orchestration—that's when you're funneled into the custom-quoted CDP or Agentic Marketing tiers built for teams with real GTM budgets.

More Data pricing

All Data pricing →

Comparing Hightouch to something specific? Try Hightouch vs Airbyte, Hightouch vs Astronomer, or Hightouch vs Census. Or see the best Hightouch alternatives, ranked.

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