Hightouch Pricing (2026)

Fully usage-based with no published numeric anchors — you're paying for data volume, syncs, or activated records depending on which modules you select. The Composable CDP's à la carte structure means the value metric shifts per product: Reverse ETL is about sync frequency and destinations, while Identity Resolution and Match Booster are likely priced on matched profile volume.

3 plans usage-based Free plan
Basic Reverse ETL
$0/mo
Agentic Marketing Platform
Contact Sales
Composable CDP
Contact Sales
Verified Jul 25, 2026 Official pricing page
Screenshot of Hightouch's pricing page showing its plans and prices
Their pricing page, captured Jul 25, 2026

Keep up with your competitors, without the manual work.

Outmano tracks pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.

Try Outmano free »

Basic Reverse ETL

$0/mo
  • Up to 2 active syncs
  • Unlimited destination count
  • Unlimited user seats

Agentic Marketing Platform

Contact Sales
  • Pre-set amount of monthly personalized actions
  • Integrations with any marketing platform
  • Enterprise security
  • Observability features

Composable CDP

Contact Sales
  • Unlimited user seats
  • Premium extensions
  • Advanced observability
  • Enterprise security
  • Advanced access management
  • Dedicated expert support
  • Custom SLAs
  • Data Agents

AI Pricing Analysis

Pricing Model

Fully usage-based with no published numeric anchors — you're paying for data volume, syncs, or activated records depending on which modules you select. The Composable CDP's à la carte structure means the value metric shifts per product: Reverse ETL is about sync frequency and destinations, while Identity Resolution and Match Booster are likely priced on matched profile volume.

Tier Strategy

The free Reverse ETL tier is a deliberate land play for data engineers who want to pipe warehouse data somewhere without budget approval. The jump to Composable CDP happens when teams need audience segmentation or identity stitching, and the Agentic Marketing Platform is for orgs ready to operationalize AI-driven campaigns at scale — a completely different buyer.

Competitive Positioning

Hightouch is positioning as the premium, warehouse-native alternative to legacy CDPs like Segment or mParticle — they're not competing on price, they're competing on architecture. The free tier undercuts traditional CDPs on entry cost, but the custom pricing on upper tiers signals they're hunting mid-market and enterprise deals where ACV justifies a sales motion.

Growth Lever

The à la carte model is the expansion engine — teams land on one module and get upsold as use cases grow (e.g., adding Real-time Personalization or Match Booster once basic syncs are running). Usage volume is the secondary lever, since warehouse-native tools naturally scale costs as customer data and sync frequency grow.

Hightouch Pricing FAQ

How much does Hightouch cost?
Pricing is custom — you'll need to talk to their sales team for a quote.
Is there a free plan?
Yes. The "Basic Reverse ETL" plan is free forever, not just a trial. You get up to 2 active syncs, unlimited destination count, unlimited user seats. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
Fully usage-based with no published numeric anchors — you're paying for data volume, syncs, or activated records depending on which modules you select. The Composable CDP's à la carte structure means the value metric shifts per product: Reverse ETL is about sync frequency and destinations, while Identity Resolution and Match Booster are likely priced on matched profile volume.
Which plan makes sense for me?
The free Reverse ETL tier is a deliberate land play for data engineers who want to pipe warehouse data somewhere without budget approval. The jump to Composable CDP happens when teams need audience segmentation or identity stitching, and the Agentic Marketing Platform is for orgs ready to operationalize AI-driven campaigns at scale — a completely different buyer.

More Data pricing

Browse all tools →

Comparing Hightouch to something specific? Try Hightouch vs Airbyte, Hightouch vs Astronomer, or Hightouch vs Census.

Set it up once. Stay ahead all year.

Add the competitors you care about and Outmano does the watching — then hands you a weekly action plan with what to do next.

Start tracking free »