Hightouch vs Astronomer Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Hightouch | Astronomer | |
|---|---|---|
| Starts at | Custom | Custom |
| Number of plans | 3 | 5 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | usage-based | usage-based |
Agentic Marketing Platform
- Pre-set amount of monthly personalized actions
- Integrations with any marketing platform
- Enterprise security
- Observability features
Composable CDP
- Unlimited user seats
- Premium extensions
- Advanced observability
- Enterprise security
- Advanced access management
- Dedicated expert support
- Custom SLAs
- Data Agents
Basic Reverse ETL
- Up to 2 active syncs
- Unlimited destination count
- Unlimited user seats
Developer
- AI-powered Dag authoring & debugging
- Flexible, scale-to-zero compute
- Hibernating deployments
- API access
- Deployment rollbacks
Team
- End-to-end observability & data quality
- Network isolation with Dedicated clusters
- High availability deployments
- Audit logging (7-day retention)
- 24x5 support availability
Business
- SSO enforcement
- CI/CD enforcement
- Audit logging (90-day retention)
- 24x7 support availability (1 hour SLA)
Enterprise
- Remote execution agents
- Cross-region Disaster Recovery (add-on)
- Custom RBAC
- SCIM provisioning
- IP access list
- Organization dashboards
Astro Private Cloud
- Manage deployments across multiple clusters and regions
- Air-gapped deployment support
- Enterprise SSO integration
- Deployment isolation
- Dynamic resources management
- In-place Airflow upgrades
- Houston API access
- Professional services installation assistance
- 24/7 committer-led support
Hightouch vs Astronomer FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Hightouch has a free plan. Astronomer doesn't — though they do offer a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Hightouch: Hightouch is positioning as the premium, warehouse-native alternative to legacy CDPs like Segment or mParticle — they're not competing on price, they're competing on architecture. The free tier undercuts traditional CDPs on entry cost, but the custom pricing on upper tiers signals they're hunting mid-market and enterprise deals where ACV justifies a sales motion. Astronomer: Astronomer is positioning as the managed Airflow premium — not the cheapest way to run pipelines, but cheaper than building and maintaining your own Airflow infrastructure at scale. They're going after data engineering teams already bought into Airflow who want to offload ops, competing with MWAA and Cloud Composer on convenience and Airflow fidelity.
Keep tabs on both.
We'll monitor pricing changes for Hightouch and Astronomer and let you know when something moves.