Hightouch vs Airbyte Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Agentic Marketing Platform
- Pre-set amount of monthly personalized actions
- Integrations with any marketing platform
- Enterprise security
- Observability features
Composable CDP
- Unlimited user seats
- Premium extensions
- Advanced observability
- Enterprise security
- Advanced access management
- Dedicated expert support
- Custom SLAs
- Data Agents
Basic Reverse ETL
- Up to 2 active syncs
- Unlimited destination count
- Unlimited user seats
Free
- Single user
- API and MCP access
- Context Store refreshes daily (hourly for the first 14 days)
Individual
- Single user
- API and MCP access
- Context Store with hourly refresh
Team
Popular- Everything in Individual
- Parallel workflow execution
- Multiple users and workspaces
- Standard and AI support
Custom
- Everything in Team
- Custom workspace limits
- Custom Context Store refresh frequency
Hightouch vs Airbyte FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Hightouch: Hightouch is positioning as the premium, warehouse-native alternative to legacy CDPs like Segment or mParticle — they're not competing on price, they're competing on architecture. The free tier undercuts traditional CDPs on entry cost, but the custom pricing on upper tiers signals they're hunting mid-market and enterprise deals where ACV justifies a sales motion. Airbyte: Airbyte built its reputation as the scrappy open-source alternative to Fivetran and Stitch, and that DNA shows — the free tier is genuinely generous. They're not trying to be the enterprise-first premium play; they're going after cost-conscious data teams who want flexibility without a five-figure contract.
Keep tabs on both.
We'll monitor pricing changes for Hightouch and Airbyte and let you know when something moves.