Mouseflow vs AppsFlyer Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- Monthly sessions
- Website projects
- Conversion funnel analytics
- Data retention
- Unlimited users
- Session replays
- Click, scroll, & geo heatmaps
- Friction detection
- Data filtering & segmentation
- Plug & play integrations
Essential
- Monthly sessions
- Website projects
- Conversion funnel analytics
- Data retention
- Unlimited users
- Session replays
- Click, scroll, & geo heatmaps
- Friction detection
- Data filtering & segmentation
- Plug & play integrations
Advanced
Popular- Monthly sessions
- Website projects
- Conversion funnel analytics
- Data retention
- Unlimited users
- Session replays
- Click, scroll, & geo heatmaps
- Friction detection
- Data filtering & segmentation
- Plug & play integrations
- Mina AI
- Feedback surveys
- Attention & movement heatmaps
- Interactive & friction heatmaps
- Friction insights
Premium
- Monthly sessions
- Website projects
- Conversion funnel analytics
- Data retention
- Unlimited users
- Session replays
- Click, scroll, & geo heatmaps
- Friction detection
- Data filtering & segmentation
- Plug & play integrations
- Mina AI
- Feedback surveys
- Attention & movement heatmaps
- Interactive & friction heatmaps
- Friction insights
- Form analytics
- Data export
- Open REST API
- Connect with LLMs (MCP)
Enterprise
- Monthly sessions
- Website projects
- Conversion funnel analytics
- Data retention
- Unlimited users
- Session replays
- Click, scroll, & geo heatmaps
- Friction detection
- Data filtering & segmentation
- Plug & play integrations
- Mina AI
- Feedback surveys
- Attention & movement heatmaps
- Interactive & friction heatmaps
- Friction insights
- Form analytics
- Data export
- Open REST API
- Connect with LLMs (MCP)
- Journey analytics
- SSO
- Customized privacy settings
- Priority support
- Customer Success Manager
Zero
- Create smooth discovery to install experiences
- A Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons.
Growth
- Kickstart app growth
- Measure paid campaigns with best-in-class attribution
- Boost engagement with seamless journeys
- A Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons.
- Conversions over 12K are priced at $0.07
Enterprise
Popular- Increase revenue with cross-platform attribution insights
- Overcome marketing signal loss
- Maximize ROAS
- Scale user acquisition
- Increase engagement and LTV
- Boost efficiency with AI insights
- Detect and prevent mobile fraud
Mouseflow vs AppsFlyer FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Mouseflow: Mouseflow sits in the mid-market band of the session recording space — cheaper than Fullstory, roughly competitive with Hotjar's paid tiers, and more feature-complete than some budget alternatives. They're going after product and marketing teams who want heatmaps plus funnels plus recordings without paying enterprise prices. AppsFlyer: AppsFlyer sits in the premium tier of mobile measurement alongside Adjust and Branch, but the free Zero plan is a deliberate land-and-expand move to pull in early-stage apps before competitors can. The $0.07 per-conversion rate is competitive for mid-market but can get expensive fast for high-volume advertisers, which is exactly when Enterprise pricing becomes the conversation.
Keep tabs on both.
We'll monitor pricing changes for Mouseflow and AppsFlyer and let you know when something moves.