ReferralCandy vs CleverTap Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| ReferralCandy | CleverTap | |
|---|---|---|
| Starts at | $39/mo | $7/mo |
| Number of plans | 4 | 3 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | hybrid | usage-based |
Basic
- Unlimited referral campaigns
- Unlimited affiliate campaigns
- Custom coupon codes
- Cash & store credit rewards
- Full API access
- Connect to Klaviyo, ReCharge, Tremendous + 20 apps
Grow
Popular- Unlimited referral campaigns
- Unlimited affiliate campaigns
- Custom coupon codes
- Cash & store credit rewards
- Full API access
- Connect to Klaviyo, ReCharge, Tremendous + 20 apps
Scale
- Unlimited referral campaigns
- Unlimited affiliate campaigns
- Custom coupon codes
- Cash & store credit rewards
- Full API access
- Connect to Klaviyo, ReCharge, Tremendous + 20 apps
Enterprise
- Unlimited referral campaigns
- Unlimited affiliate campaigns
- Custom coupon codes
- Cash & store credit rewards
- Full API access
- Connect to Klaviyo, ReCharge, Tremendous + 20 apps
Essentials
- Craft Omni-Channel Experiences
Advanced
Popular- Win with Hyper-Personalization
Cutting Edge
- Add Intelligence to your Campaigns
ReferralCandy vs CleverTap FAQ
- Which one is cheaper?
- CleverTap is the cheaper option, starting at $7/mo vs $39/mo for ReferralCandy.
- Can I use either one for free?
- Neither has a free plan. But ReferralCandy and CleverTap offer a free trial.
- How do they charge?
- Different approach here. ReferralCandy uses hybrid pricing, while CleverTap goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. ReferralCandy: ReferralCandy sits in the middle of the referral software pack — not a bargain-bin tool, but nowhere near the enterprise loyalty platforms that charge four figures with custom contracts. The hybrid pricing lets them compete for small merchants with a low entry point while still capturing more revenue from high-volume brands through the success fee, so they're fishing in both ponds at once. CleverTap: At $7.5/mo (even as a promo), they're dangling an entry point that undercuts Braze and Iterable significantly — those tools don't even talk to you at this price. They're going after mid-market mobile-first teams who've outgrown basic ESPs but can't justify enterprise CDP pricing yet.
Keep tabs on both.
We'll monitor pricing changes for ReferralCandy and CleverTap and let you know when something moves.