CleverTap Pricing (2026)

MAU (monthly active users) is the value metric here — you're paying for the size of your engaged user base, not seats or features. That $85/mo entry point only covers the lowest MAU tier, so the real cost scales as your app or site grows its audience.

From $85/mo 3 plans usage-based Free trial Best CleverTap alternatives → CleverTap's competitors →
Core
$85/mo
Pro
Contact Sales
Ultimate Popular
Contact Sales
Verified Sep 19, 2026 Official pricing page

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CleverTap has changed its pricing 2 times since we started watching. Last change Sep 19, 2026.

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Screenshot of CleverTap's pricing page showing its plans and prices
Their pricing page, captured Sep 19, 2026

Core

$85/mo
  • Starter CleverAI™ tokens included
  • On-brand content creation
  • Omnichannel engagement
  • Real-time behavioral segmentation
  • Built-in experimentation and analytics

Pro

Contact Sales
  • Starter CleverAI™ tokens included
  • Automated segmentation
  • In-depth insights
  • Send time and channel optimization
  • Personalization across touchpoints

Ultimate

Popular
Contact Sales
  • Starter CleverAI™ tokens included
  • AI-powered journey automation
  • Predictive segments with explainability
  • Real-time, 1:1 recommendations
  • Up to 10 years of data retention

Does CleverTap have a free plan?

No. There's no free-forever plan. There is a free trial that lasts 30 days, and paid plans start at $85/mo.

Want free? Bitly and OneSignal have free plans: see all CleverTap alternatives →

AI Pricing Analysis

Pricing Model

MAU (monthly active users) is the value metric here — you're paying for the size of your engaged user base, not seats or features. That $85/mo entry point only covers the lowest MAU tier, so the real cost scales as your app or site grows its audience.

Tier Strategy

Core is built for smaller teams or early-stage products that can self-serve and know their rough MAU count going in. Once you need advanced personalization, deeper AI/ML capabilities, or higher-touch support, you're pushed into Pro or Ultimate — and CleverTap makes you talk to sales to even see those numbers, which signals those tiers are aimed at enterprise accounts with real negotiating budgets.

Competitive Positioning

CleverTap sits mid-to-premium in the customer engagement/CEP space — pricier than bare-bones push notification tools, but positioned as a more affordable entry into enterprise-grade engagement than giants like Braze. Hiding Pro and Ultimate pricing behind a sales call is a classic move to avoid being directly comparable on a pricing page.

Growth Lever

MAU growth is the primary expansion trigger — the more users your app engages monthly, the more you pay, even if your feature usage stays flat. Beyond that, advanced segmentation, AI-driven journeys, and premium support are gated in the custom tiers, nudging growing teams to make that sales call once Core's limits start pinching.

Want the strategist's read on the live page? Read the AI teardown of CleverTap's pricing page →

CleverTap Pricing FAQ

How much does CleverTap cost?
Paid plans start at $85/mo. There's also an Enterprise tier with custom pricing.
Is there a free plan?
No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?
Yes — there's a free trial that lasts 30 days.
How does the pricing work?
MAU (monthly active users) is the value metric here — you're paying for the size of your engaged user base, not seats or features. That $85/mo entry point only covers the lowest MAU tier, so the real cost scales as your app or site grows its audience.
Which plan makes sense for me?
Core is built for smaller teams or early-stage products that can self-serve and know their rough MAU count going in. Once you need advanced personalization, deeper AI/ML capabilities, or higher-touch support, you're pushed into Pro or Ultimate — and CleverTap makes you talk to sales to even see those numbers, which signals those tiers are aimed at enterprise accounts with real negotiating budgets.

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