CleverTap Pricing (2026)
MAU (monthly active users) is the value metric here, not seats — you're paying for the size of the audience you're engaging, not headcount. The 'hybrid' label comes from Core having a published (if promo-inflated) rate while Pro and Ultimate flip to opaque, sales-negotiated pricing.
- Core
- $85/mo
- Pro
- Contact Sales
- Ultimate Popular
- Contact Sales
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Core
- Starter CleverAI™ tokens included
- On-brand content creation
- Omnichannel engagement
- Real-time behavioral segmentation
- Built-in experimentation and analytics
Pro
- Starter CleverAI™ tokens included
- Automated segmentation
- In-depth insights
- Send time and channel optimization
- Personalization across touchpoints
Ultimate
Popular- Starter CleverAI™ tokens included
- AI-powered journey automation
- Predictive segments with explainability
- Real-time, 1:1 recommendations
- Up to 10 years of data retention
Does CleverTap have a free plan?
No. There's no free-forever plan. There is a free trial, and paid plans start at $85/mo.
Want free? Bitly and OneSignal have free plans: see all CleverTap alternatives →
AI Pricing Analysis
Pricing Model
MAU (monthly active users) is the value metric here, not seats — you're paying for the size of the audience you're engaging, not headcount. The 'hybrid' label comes from Core having a published (if promo-inflated) rate while Pro and Ultimate flip to opaque, sales-negotiated pricing.
Tier Strategy
Core is built for smaller teams or startups who can self-serve and just need to get a campaign live without a sales call. Once you need multi-channel orchestration, advanced segmentation, or enterprise-grade support and SLAs, you're pushed into Pro or Ultimate — and that jump also means losing price transparency entirely.
Competitive Positioning
The $85/mo entry point (before the 90%-off gimmick) puts CleverTap in mid-market territory — not a budget tool, but not positioned as a premium enterprise suite at first glance either. The real strategy is landing self-serve customers cheap on Core, then quietly becoming an enterprise, quote-only vendor the moment you need real scale.
Growth Lever
MAU volume is the primary upgrade trigger — grow your user base and you're forced into a higher tier or a custom deal. Beyond that, deeper personalization, advanced analytics, and multi-channel automation are gated behind Pro/Ultimate, and CleverTap uses the demo requirement itself as a lever to upsell services and lock in longer contracts.
Want the strategist's read on the live page? Read the AI teardown of CleverTap's pricing page →
CleverTap Pricing FAQ
- How much does CleverTap cost?
- Paid plans start at $85/mo. There's also an Enterprise tier with custom pricing.
- Is there a free plan?
- No free plan. But there is a free trial, so you can test it out before paying.
- Can I try it before paying?
- Yes — there's a free trial.
- How does the pricing work?
- MAU (monthly active users) is the value metric here, not seats — you're paying for the size of the audience you're engaging, not headcount. The 'hybrid' label comes from Core having a published (if promo-inflated) rate while Pro and Ultimate flip to opaque, sales-negotiated pricing.
- Is there a discount for annual billing?
- MID YEAR SALE | 90% OFF.
- Which plan makes sense for me?
- Core is built for smaller teams or startups who can self-serve and just need to get a campaign live without a sales call. Once you need multi-channel orchestration, advanced segmentation, or enterprise-grade support and SLAs, you're pushed into Pro or Ultimate — and that jump also means losing price transparency entirely.
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Comparing CleverTap to something specific? Try CleverTap vs Attentive, CleverTap vs Birdeye, or CleverTap vs Bitly. Or see the best CleverTap alternatives, ranked.
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