Marketing Automation Software Pricing (2026)
What 21 marketing automation tools actually charge, taken from their own pricing pages and re-checked as they change. Cheapest first.
Pricing verified Sep 22, 2026
Prices here change. You'll hear about it.
Outmano watches pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.
Marketing Automation pricing at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| Short.io | $5/mo | 5 | Yes | Yes |
| OptinMonster | $7/mo | 4 | No | No |
| Bitly | $10/mo | 5 | Yes | No |
| Rebrandly | $11/mo | 4 | No | Yes |
| OneSignal | $19/mo | 4 | Yes | No |
| Poptin | $19/mo | 3 | Yes | No |
| Privy | $24/mo | 2 | No | Yes |
| Testimonial.to | $25/mo | 5 | Yes | Yes |
| Senja | $29/mo | 3 | Yes | No |
| ReferralCandy | $39/mo | 4 | No | Yes |
| FirstPromoter | $49/mo | 3 | No | Yes |
| Viral Loops | $49/mo | 4 | No | Yes |
| Justuno | $59/mo | 3 | No | Yes |
| Tolt | $69/mo | 4 | No | Yes |
| NiceJob | $75/mo | 2 | No | Yes |
| CleverTap | $85/mo | 3 | No | Yes |
| Dub | $90/mo | 3 | No | Yes |
| Encharge | $99/mo | 3 | No | Yes |
| Customer.io | $100/mo | 3 | No | No |
| Postscript | $100/mo | 4 | Yes | Yes |
| Popmenu | $179/mo | 4 | No | No |
Every marketing automation tool we track, cheapest first
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Short.io
Branded URL shortener.
Short.io sits mid-to-low compared to Bitly, which charges more for similar tiers and gates basic features like custom domains harder. They're clearly going after budget-conscious teams and agencies who want Bitly-like functionality without Bitly's price tag.
Plans: Free $0/mo · Hobby $5/mo · Pro $18/mo · Team $48/mo · Enterprise $148/mo
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OptinMonster
Popups and conversion optimization.
OptinMonster sits mid-pack for lead-gen/popup tools — pricier than bare-bones WordPress plugins but cheaper than full marketing suites like Unbounce or HubSpot's popup features. They're clearly chasing SMBs and content sites who want conversion tools without buying an entire CRM.
Plans: Basic $7/mo · Plus $19/mo · Pro $29/mo · Growth $49/mo
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Bitly
Link management and QR codes.
Bitly sits mid-to-premium in the link management space — pricier than scrappy alternatives like TinyURL or Rebrandly's entry tier, but it's trading on brand recognition and being the default choice IT and marketing teams already trust. The $300 Premium jump (from $35 Growth) is steep, clearly designed to push serious volume users straight to talking to sales instead of self-serving Enterprise.
Plans: Free $0/mo · Core $10/mo · Growth $35/mo · Premium $300/mo · Enterprise Contact Sales
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Rebrandly
Branded short links at scale.
This sits in the mid-market lane — not a cheap Bitly-alternative play, but not enterprise-first either, given Enterprise is walled off behind a custom quote. The existence of a separate 'High Volume Plans' tab suggests they've segmented power users away from the standard ladder, which is a tell they're chasing both SMBs and heavier link-volume customers without cannibalizing the base tiers.
Plans: Essentials $11/mo · Professional $32/mo · Growth $99/mo · Enterprise Contact Sales
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OneSignal
Push, email, SMS, and in-app messaging.
OneSignal undercuts most messaging/engagement platforms at the entry point — $19/mo is cheap compared to Braze or Iterable, which don't even list prices because they're built for enterprise budgets. They're clearly playing a land-and-expand game: hook developers cheap, then monetize the ones who scale into custom contracts.
Plans: Free $0/mo · Growth $19/mo · Professional Contact Sales · Enterprise Contact Sales
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Poptin
Popups and forms in minutes.
At $19/mo entry, Poptin undercuts most popup/lead-gen tools like OptinMonster or Privy that often start north of $30-40/mo, positioning itself as the budget-friendly pick for small ecommerce and content sites. The hidden Poptins-only Agency tier at $119/mo shows they're also chasing agencies managing multiple client sites, not just solo marketers.
Plans: Free $0/mo · GROWTH $19/mo · Enterprise Contact Sales
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Privy
Popups, email, and SMS for Shopify.
Privy sits in the budget-to-mid range of the ecommerce marketing stack, undercutting Klaviyo's entry pricing while still bundling SMS and pop-ups that competitors often charge extra for. It's clearly courting small Shopify merchants who want one tool instead of stitching together separate pop-up and email vendors.
Plans: Pop-ups & Displays only $24/mo · Total $30/mo
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Testimonial.to
Video testimonials made easy.
This is a budget-to-mid-tier play in the testimonial/social proof software space — cheap enough that a $25-50/mo spend is a no-brainer for any small business, but with enough tiers to squeeze more out of agencies. They're clearly optimizing to win the long tail of solo founders and small teams rather than chasing enterprise logos head-on.
Plans: Free $0/mo · Starter $25/mo · Ultimate $50/mo · Ultimate + $95/mo · Enterprise Contact Sales
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Senja
Collect and share testimonials.
Senja sits mid-market — not the rock-bottom free tools that only do basic widgets, but well under the pricier enterprise-y review/testimonial platforms that bundle NPS or survey features. It's clearly aimed at indie hackers, startups, and small marketing teams who want something more capable than a free widget but don't need an enterprise contract.
Plans: Free $0/mo · Starter $29/mo · Pro $59/mo
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ReferralCandy
Referral programs for e-commerce.
At $39-$799/mo this sits mid-market — pricier than bare-bones referral widgets but nowhere near enterprise loyalty suites, and the hybrid model lets them undercut on entry price while still capturing upside from high-volume merchants. They're chasing growth-stage Shopify/BigCommerce brands who've outgrown DIY referral hacks but aren't ready for a full loyalty platform.
Plans: Basic $39/mo · Grow $79/mo · Scale $249/mo · Enterprise $799/mo
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FirstPromoter
Affiliate tracking for SaaS.
Sitting in the $49-149 range puts them mid-market — not a budget tool for solopreneurs, but far from the enterprise-only pricing you see with affiliate platforms that gate everything behind 'contact sales.' They're clearly courting growing SaaS companies that want self-serve transparency without feeling nickel-and-dimed like a bare-bones tracker.
Plans: Starter $49/mo · Business $99/mo · Enterprise $149/mo
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Viral Loops
Referral marketing campaigns.
At $49-$399/mo, Viral Loops sits mid-market — priced above bare-bones referral widget tools but well under enterprise loyalty/referral platforms that require annual contracts and custom quotes. They're clearly chasing SMBs and growth teams who want enterprise-style referral mechanics without an enterprise sales process.
Plans: Start-up $49/mo · Plus $139/mo · Growing $229/mo · Power $399/mo
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Justuno
AI-powered conversion popups.
Justuno sits mid-market against tools like OptiMonk or Privy — not the cheapest popup builder out there, but not enterprise-grade like Dynamic Yield either. They're clearly chasing growing ecommerce brands that have outgrown free popup plugins but aren't ready for a full personalization platform.
Plans: Lite $59/mo · Done-For-You $299/mo · Enterprise Contact Sales
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Tolt
Affiliate marketing for startups.
Sits mid-to-premium compared to bare-bones affiliate tools, but the $69 floor with no free plan signals they're not chasing hobbyists — they want businesses that already have real revenue moving through partnerships. Enterprise custom pricing at $50k+/month in earnings shows they're happy to scale up and capture larger programs too.
Plans: Basic $69/mo · Growth $99/mo · Pro $199/mo · Enterprise Contact Sales
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NiceJob
Reputation marketing for local business.
At $75-125/mo flat, NiceJob sits mid-to-premium in the reputation management space, well above bare-bones review-request tools but not positioned as an enterprise suite. The Enterprise 'talk to sales' escape hatch signals they're chasing mid-market service businesses, not trying to compete on price with $20-30/mo tools.
Plans: Starter $75/mo · Pro $125/mo
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CleverTap
Mobile-first engagement and retention.
CleverTap sits mid-to-premium in the customer engagement/CEP space — pricier than bare-bones push notification tools, but positioned as a more affordable entry into enterprise-grade engagement than giants like Braze. Hiding Pro and Ultimate pricing behind a sales call is a classic move to avoid being directly comparable on a pricing page.
Plans: Core $85/mo · Pro Contact Sales · Ultimate Contact Sales
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Dub
Open-source link attribution platform.
With no free plan and a $90 entry point, Dub skews mid-to-premium compared to scrappier link-shortener tools, positioning itself as infrastructure for serious partner marketing rather than a casual URL shortener. They're clearly chasing growth teams and marketers running real affiliate programs, not solo devs sharing links.
Plans: Business $90/mo · Advanced $300/mo · Enterprise Contact Sales
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Encharge
Marketing automation for SaaS.
Plans: Growth $99/mo · Premium $159/mo · Enterprise Contact Sales
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Customer.io
Automated messaging for product-led teams.
At $100/mo entry, Customer.io undercuts enterprise CDPs but prices well above lightweight email tools, positioning itself as the mid-market to upper-mid-market choice for teams that have outgrown basic ESPs. The 10x leap to Premium suggests they're not fighting for budget-conscious buyers at scale — they want teams willing to pay for sophistication.
Plans: Essentials $100/mo · Premium $1000/mo · Enterprise Contact Sales
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Postscript
SMS marketing platform for Shopify brands.
Postscript sits mid-to-premium in the SMS marketing space, priced above bare-bones tools like SimpleTexts but in the same range as Attentive-lite competitors — it's clearly going after mid-market Shopify brands that have outgrown DIY texting but aren't yet ready for enterprise contracts.
Plans: Starter $0/mo · Growth $100/mo · Professional $500/mo · Enterprise Contact Sales
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Popmenu
Restaurant website, interactive menu, and marketing platform
Sitting at $179-$499/mo flat, Popmenu is mid-to-premium versus commission-heavy platforms like Toast or ChowNow, betting that restaurants will pay more upfront to avoid a percentage cut on every order. They're courting owners who've done the math and realized commission fees eat margin faster than a flat subscription plus $1/order ever will.
Plans: Starter $179/mo · Essentials $299/mo · Premier $499/mo · Build your own Contact Sales
Marketing Automation Software Pricing FAQ
- How much does marketing automation software cost?
- Entry prices run from $5/mo (Short.io) to $179/mo (Popmenu), with a median entry price of $49/mo across the 21 priced products we track.
- What is the cheapest marketing automation software?
- Short.io has the lowest entry price of the marketing automation software we track, at $5/mo. OptinMonster ($7/mo) and Bitly ($10/mo) are next. Short.io and Bitly are free to start on.
- Is there free marketing automation software?
- Yes — Short.io, Bitly, OneSignal and 4 more offer a free plan.
- How is marketing automation software usually priced?
- 13 of the 21 marketing automation tools we track use hybrid pricing, against 5 on flat rate and 3 on usage based.