Marketing Automation Software Pricing (2026)
What 20 marketing automation tools actually charge, taken from their own pricing pages and re-checked as they change. Cheapest first.
Pricing verified Aug 04, 2026
Prices here change. You'll hear about it.
Outmano watches pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.
Marketing Automation pricing at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| Short.io | $5/mo | 5 | Yes | Yes |
| OptinMonster | $7/mo | 4 | No | Yes |
| CleverTap | $7/mo | 3 | No | Yes |
| Bitly | $10/mo | 5 | Yes | No |
| Rebrandly | $14/mo | 4 | Yes | Yes |
| OneSignal | $19/mo | 4 | Yes | No |
| Poptin | $19/mo | 3 | Yes | No |
| Privy | $24/mo | 2 | No | Yes |
| Testimonial.to | $25/mo | 5 | Yes | Yes |
| Senja | $29/mo | 3 | Yes | No |
| Justuno | $39/mo | 4 | Yes | Yes |
| ReferralCandy | $39/mo | 4 | No | Yes |
| FirstPromoter | $49/mo | 3 | No | Yes |
| Viral Loops | $49/mo | 4 | No | Yes |
| Tolt | $69/mo | 4 | No | Yes |
| NiceJob | $75/mo | 2 | No | Yes |
| Dub | $90/mo | 3 | No | Yes |
| Encharge | $99/mo | 3 | No | Yes |
| Customer.io | $100/mo | 3 | No | No |
| Postscript | $100/mo | 4 | Yes | Yes |
Every marketing automation tool we track, cheapest first
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Short.io
Branded URL shortener.
Short.io is priced below Bitly's mid-market plans and positions itself as the value-forward option for teams that want branded short links without enterprise sticker shock. They're going after the SMB and startup segment that finds Bitly overpriced and Rebrandly too feature-heavy.
Plans: Free $0/mo · Hobby $5/mo · Pro $18/mo · Team $48/mo · Enterprise $148/mo
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OptinMonster
Popups and conversion optimization.
Those introductory prices look scrappy-cheap, but renewal rates ($210–$1,470/yr) put them squarely mid-market — not a budget tool, not enterprise. They're competing hard against Privy and Sleeknote, targeting SMB marketers who want power without a developer.
Plans: Basic $7/mo · Plus $19/mo · Pro $29/mo · Growth $49/mo
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CleverTap
Mobile-first engagement and retention.
At $7.5/mo (even as a promo), they're dangling an entry point that undercuts Braze and Iterable significantly — those tools don't even talk to you at this price. They're going after mid-market mobile-first teams who've outgrown basic ESPs but can't justify enterprise CDP pricing yet.
Plans: Essentials $7/mo · Advanced Contact Sales · Cutting Edge Contact Sales
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Bitly
Link management and QR codes.
Bitly is the category default — they're not the cheapest (Rebrandly and others undercut them) but they're trading on brand recognition and trust. The $300 Premium tier positions them as a mid-market play, sitting below enterprise link management platforms but above scrappy alternatives, targeting marketing teams who want reliability over novelty.
Plans: Free $0/mo · Core $10/mo · Growth $35/mo · Premium $300/mo · Enterprise Contact Sales
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Rebrandly
Branded short links at scale.
Rebrandly sits in the mid-market of the link management space — more expensive than Bitly's entry tiers but positioning on branded domain depth rather than raw volume. They're going after brand-conscious marketers who find Bitly too generic and don't need the enterprise complexity of something like YOURLS.
Plans: Essentials $14/mo · Professional $39/mo · Growth $119/mo · Enterprise Contact Sales
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OneSignal
Push, email, SMS, and in-app messaging.
They're the accessible mid-market option in the customer engagement/push notification space — cheaper than Braze or Iterable by a wide margin, but more capable than bare-bones alternatives like Pusher. They're clearly hunting product teams and growth-stage startups who need multi-channel reach without enterprise-level spend.
Plans: Free $0/mo · Growth $19/mo · Professional Contact Sales · Enterprise Contact Sales
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Poptin
Popups and forms in minutes.
They're squarely in the budget-to-mid tier of the popup/lead capture space, undercutting tools like Privy or OptiMonk on entry price while offering a free plan that's more functional than most. They're fishing for SMBs and freelancers who want Intercom-lite popup functionality without enterprise pricing.
Plans: FREE $0/mo · GROWTH $19/mo · Enterprise Contact Sales
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Privy
Popups, email, and SMS for Shopify.
At $30/mo entry-level, Privy is positioned as a budget-friendly alternative to Klaviyo or Omnisend, targeting small Shopify merchants who want basic email + conversion tools without enterprise pricing. They're not trying to win sophisticated email marketers — they're fishing for bootstrapped DTC brands that need simplicity over power.
Plans: Pop-ups & Displays only $24/mo · Email $30/mo
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Testimonial.to
Video testimonials made easy.
At $25–$95/mo, they're positioned as an accessible mid-market tool — not the cheapest thing out there, but far from enterprise-tier pricing. They're clearly going after bootstrapped SaaS founders and lean marketing teams who want a polished testimonial workflow without paying for a full-blown social proof platform.
Plans: Free $0/mo · Starter $25/mo · Ultimate $50/mo · Ultimate + $95/mo · Enterprise Contact Sales
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Senja
Collect and share testimonials.
At $29–$59/mo, Senja is punching in the budget-to-mid tier of the social proof tool category — well below enterprise players like Trustpilot or Yotpo, and competitive with tools like Testimonial.to. They're clearly going after bootstrapped founders and SMBs who want a polished solution without a four-figure annual contract.
Plans: Free $0/mo · Starter $29/mo · Pro $59/mo
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Justuno
AI-powered conversion popups.
At $39–$99/month for a conversion optimization and lead capture tool, they're priced accessibly against heavier platforms like Klaviyo or Attentive — clearly gunning for mid-market ecommerce brands that want more than a basic popup tool without enterprise-level spend.
Plans: Always Free $0/mo · Lite $39/mo · Flex $99/mo · Enterprise Contact Sales
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ReferralCandy
Referral programs for e-commerce.
ReferralCandy sits in the middle of the referral software pack — not a bargain-bin tool, but nowhere near the enterprise loyalty platforms that charge four figures with custom contracts. The hybrid pricing lets them compete for small merchants with a low entry point while still capturing more revenue from high-volume brands through the success fee, so they're fishing in both ponds at once.
Plans: Basic $39/mo · Grow $79/mo · Scale $249/mo · Enterprise $799/mo
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FirstPromoter
Affiliate tracking for SaaS.
Sitting in the $49-$149 range puts them mid-market — not a budget tool, but not chasing enterprise-only pricing either. They're clearly targeting SaaS companies that already have real affiliate revenue flowing, not hobbyists testing the waters, which the lack of a free plan reinforces.
Plans: Starter $49/mo · Business $99/mo · Enterprise $149/mo
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Viral Loops
Referral marketing campaigns.
Sitting in the $49-$399 range puts Viral Loops squarely mid-market — pricier than DIY referral widgets or Rewardful-style bolt-ons, but far cheaper than enterprise loyalty/referral platforms like Talkable or Extole that hide pricing behind sales calls. They're clearly courting growth-stage startups who've outgrown free tools but aren't ready for enterprise contracts.
Plans: Start-up $49/mo · Plus $139/mo · Growing $229/mo · Power $399/mo
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Tolt
Affiliate marketing for startups.
Sits mid-to-premium compared to bare-bones affiliate tools, but the $69 floor with no free plan signals they're not chasing hobbyists — they want businesses that already have real revenue moving through partnerships. Enterprise custom pricing at $50k+/month in earnings shows they're happy to scale up and capture larger programs too.
Plans: Basic $69/mo · Growth $99/mo · Pro $199/mo · Enterprise Contact Sales
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NiceJob
Reputation marketing for local business.
NiceJob sits in the affordable-to-mid range for reputation management SaaS — cheaper than Birdeye or Podium, which can run $300-$400+/mo, and targeting small service businesses (contractors, cleaners, salons) who want results without enterprise pricing. They're not trying to win agencies or multi-location chains at these price points.
Plans: Reviews $75/mo · Pro $125/mo
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Dub
Open-source link attribution platform.
At $90–$300/mo flat, Dub is priced above scrappy link management tools but below full-stack affiliate or partnership platforms that can run $500–$1000+/mo. They're positioning as a serious tool for growth-stage teams who've outgrown Bitly but aren't ready to commit to enterprise partnership software.
Plans: Business $90/mo · Advanced $300/mo · Enterprise Contact Sales
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Encharge
Marketing automation for SaaS.
Sitting in the mid-market range, Encharge is priced above entry-level tools like Mailchimp but below enterprise-heavy platforms like HubSpot or Marketo. They're clearly going after product-led SaaS companies that want behavior-based automation without paying for a full CRM suite.
Plans: Growth $99/mo · Premium $159/mo · Enterprise Contact Sales
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Customer.io
Automated messaging for product-led teams.
Customer.io sits in the mid-to-premium tier of the marketing automation space — pricier than bare-bones ESPs like Mailchimp but cheaper and more flexible than enterprise suites like Braze or Iterable at scale. They're clearly chasing product-led growth teams and startups (hence the 12-month free Startup Program) who'll grow into Premium as they mature.
Plans: Essentials $100/mo · Premium $1000/mo · Enterprise Contact Sales
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Postscript
SMS marketing platform for Shopify brands.
Postscript sits in the mid-to-premium range of the SMS marketing space, competitive with Attentive and Klaviyo SMS, and it's clearly chasing DTC/Shopify brands that are already sending enough volume to care about per-message economics. It's not trying to win the hobbyist or ultra-low-volume crowd — the $49 minimum on the 'free' tier filters those out fast.
Plans: Starter $0/mo · Growth $100/mo · Professional $500/mo · Enterprise Contact Sales
Marketing Automation Software Pricing FAQ
- How much does marketing automation software cost?
- Entry prices run from $5/mo (Short.io) to $100/mo (Postscript), with a median entry price of $34/mo across the 20 priced products we track.
- What is the cheapest marketing automation software?
- Short.io has the lowest entry price of the marketing automation software we track, at $5/mo. OptinMonster ($7/mo) and CleverTap ($7/mo) are next. Short.io and Bitly are free to start on.
- Is there free marketing automation software?
- Yes — Short.io, Bitly, Rebrandly and 6 more offer a free plan.
- How is marketing automation software usually priced?
- 10 of the 20 marketing automation tools we track use flat rate pricing, against 7 on usage based and 3 on hybrid.