Poptin Pricing (2026)
It's a hybrid setup that scales on contact volume rather than seats — the $19/mo GROWTH price is really just the entry point for 251-500 contacts, so your bill climbs as your list grows. Adding to the complexity, Poptin also sells standalone Poptins-only plans (Basic/Pro/Agency) alongside the Emails+Poptins bundle, so you're picking both a feature set and a contact tier.
- Free
- $0/mo
- GROWTH Popular
- $19/mo
- Enterprise
- Contact Sales
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Free
- 250 active contacts
- 500 emails
- Segments
- Campaigns
- Automations
- 1,000 visitors/mo
- 1 domain
- Unlimited poptins
- Unbranded
- Manage accounts
- Manage users
- Chat & email support
GROWTH
Popular- 500 active contacts
- Unlimited emails
- Segments
- Campaigns
- Automations
- 5,000 visitors/mo
- Unlimited domains
- Unlimited poptins
- Unbranded
- Manage accounts
- Manage users
- Premium support
Enterprise
- Custom visitor & usage limit
- Extended security
- Tailored solutions
- Dedicated account manager
- Performance reviews & consultation
- Migration services
Does Poptin have a free plan?
Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $19/mo.
What the free plan includes
- 250 active contacts
- 500 emails
- Segments
- Campaigns
- Automations
- 1,000 visitors/mo
- 1 domain
- Unlimited poptins
- Unbranded
- Manage accounts
- Manage users
- Chat & email support
AI Pricing Analysis
Pricing Model
It's a hybrid setup that scales on contact volume rather than seats — the $19/mo GROWTH price is really just the entry point for 251-500 contacts, so your bill climbs as your list grows. Adding to the complexity, Poptin also sells standalone Poptins-only plans (Basic/Pro/Agency) alongside the Emails+Poptins bundle, so you're picking both a feature set and a contact tier.
Tier Strategy
Free is bait for solo users or small sites just testing popups and lead capture. GROWTH is where anyone doing real email marketing lands once they need bundled email sending plus popups, and the upgrade trigger is almost always contact list size crossing a threshold rather than needing new features. Enterprise kicks in when you need custom volume, dedicated support, or agency-level account management across multiple clients.
Competitive Positioning
Poptin sits firmly in the budget-to-mid tier of the popup/lead-gen space, undercutting tools like OptinMonster and Privy on entry price while bundling in email functionality most competitors charge separately for. They're chasing small businesses and solopreneurs who want popups plus basic email marketing without paying for two separate tools.
Growth Lever
Contact list growth is the real expansion engine — since pricing is tiered by contacts, teams get pushed to the next plan simply by growing their audience, not by hitting a feature wall. The Poptins-only plans (Basic to Pro to Agency) layer on a second lever: more advanced targeting, A/B testing, and white-label/agency features that pull heavier users toward Pro or Agency tiers.
Want the strategist's read on the live page? Read the AI teardown of Poptin's pricing page →
Poptin Pricing FAQ
- How much does Poptin cost?
- Paid plans start at $19/mo. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
- Is there a free plan?
- Yes. The "Free" plan is free forever, not just a trial. You get 250 active contacts, 500 emails, segments — plus 9 more features. It's enough to evaluate the product before upgrading.
- Can I try it before paying?
- There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
- How does the pricing work?
- It's a hybrid setup that scales on contact volume rather than seats — the $19/mo GROWTH price is really just the entry point for 251-500 contacts, so your bill climbs as your list grows. Adding to the complexity, Poptin also sells standalone Poptins-only plans (Basic/Pro/Agency) alongside the Emails+Poptins bundle, so you're picking both a feature set and a contact tier.
- Is there a discount for annual billing?
- Save 20% with yearly billing.
- Which plan makes sense for me?
- Free is bait for solo users or small sites just testing popups and lead capture. GROWTH is where anyone doing real email marketing lands once they need bundled email sending plus popups, and the upgrade trigger is almost always contact list size crossing a threshold rather than needing new features. Enterprise kicks in when you need custom volume, dedicated support, or agency-level account management across multiple clients.
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Comparing Poptin to something specific? Try Poptin vs Attentive, Poptin vs Birdeye, or Poptin vs Bitly. Or see the best Poptin alternatives, ranked.
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