Bitly Pricing (2026)

Bitly blends a link/click-based usage cap with feature gating — you're paying for how many links and QR codes you can create per month, plus which analytics and branding tools you can unlock. It's not per-seat until you hit the higher tiers, where user limits start factoring in.

From $10/mo 5 plans hybrid Free plan Best Bitly alternatives → Bitly's competitors →
Free
$0/mo
Core
$10/mo
Growth Popular
$35/mo
Premium
$300/mo
Enterprise
Contact Sales
Verified Sep 19, 2026 Official pricing page
Screenshot of Bitly's pricing page showing its plans and prices
Their pricing page, captured Sep 19, 2026

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Free

$0/mo
  • 2 QR Codes/month
  • 5 links/month
  • 2 custom landing pages
  • 3 custom back-halves/month
  • Unlimited clicks & QR Code scans
  • QR Code customizations

Core

$10/mo
  • 5 QR Codes/month
  • 100 links/month
  • 5 custom landing pages
  • 30 days of click & scan data
  • UTM Builder
  • Advanced QR Code customizations
  • Link & QR Code redirects
  • Bitly Assist: Create links and analyze performance with AI — NEW

Growth

Popular
$35/mo $29/mo annual
  • 10 QR Codes/month
  • 500 links/month
  • 10 custom landing pages
  • Complimentary custom domain*
  • Branded links
  • 4 months of click & scan data
  • Bulk link & QR Code creation

Premium

$300/mo $199/mo annual
  • 200 QR Codes/month
  • 3,000 links/month
  • 20 custom landing pages
  • 1 year of click & scan data
  • Custom campaign-level tracking
  • City-level and device type click & scan data
  • Mobile deep linking

Enterprise

Contact Sales
  • Multiple users & group permission management
  • At-scale link & QR Code generation
  • Advanced performance tracking
  • Customized onboarding & priority support
  • Dedicated customer success manager
  • High-volume API & webhook access
  • 99.99% uptime
  • SSO logins

Does Bitly have a free plan?

Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $10/mo.

What the free plan includes

  • 2 QR Codes/month
  • 5 links/month
  • 2 custom landing pages
  • 3 custom back-halves/month
  • Unlimited clicks & QR Code scans
  • QR Code customizations

AI Pricing Analysis

Pricing Model

Bitly blends a link/click-based usage cap with feature gating — you're paying for how many links and QR codes you can create per month, plus which analytics and branding tools you can unlock. It's not per-seat until you hit the higher tiers, where user limits start factoring in.

Tier Strategy

Free and Core are built for solo users and small creators just needing shortened links with basic tracking. Growth is aimed at marketing teams who need custom domains and more link volume, while Premium targets orgs juggling multiple campaigns or clients that need bulk actions and deeper reporting — the jump usually happens when someone hits their monthly link/click ceiling or needs to remove Bitly branding.

Competitive Positioning

Bitly sits mid-to-premium in the link management space — pricier than scrappy alternatives like TinyURL or Rebrandly's entry tier, but it's trading on brand recognition and being the default choice IT and marketing teams already trust. The $300 Premium jump (from $35 Growth) is steep, clearly designed to push serious volume users straight to talking to sales instead of self-serving Enterprise.

Growth Lever

Custom branded domains, advanced analytics, and higher link/redirect volume are the core upgrade triggers — free users hit a wall fast once they want to ditch the generic bit.ly domain. Team collaboration features and API access at the top tiers are what eventually push companies into Enterprise conversations.

Want the strategist's read on the live page? Read the AI teardown of Bitly's pricing page →

Bitly Pricing FAQ

How much does Bitly cost?
Paid plans start at $10/mo, going up to $300/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. You get 2 qr codes/month, 5 links/month, 2 custom landing pages — plus 3 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
Bitly blends a link/click-based usage cap with feature gating — you're paying for how many links and QR codes you can create per month, plus which analytics and branding tools you can unlock. It's not per-seat until you hit the higher tiers, where user limits start factoring in.
Is there a discount for annual billing?
Yes — you save up to 34% if you pay annually instead of month-to-month. They also mention: "Save up to 34% with our annual plans."
Which plan makes sense for me?
Free and Core are built for solo users and small creators just needing shortened links with basic tracking. Growth is aimed at marketing teams who need custom domains and more link volume, while Premium targets orgs juggling multiple campaigns or clients that need bulk actions and deeper reporting — the jump usually happens when someone hits their monthly link/click ceiling or needs to remove Bitly branding.

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Comparing Bitly to something specific? Try Bitly vs Attentive, Bitly vs Birdeye, or Bitly vs CleverTap. Or see the best Bitly alternatives, ranked.

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