Bitly Pricing (2026)

Flat-rate tiers with no per-seat pricing — you're paying for link volume, click tracking depth, and branded domain features rather than headcount. The value metric is essentially link management scale: how many short links you need, how much analytics detail you want, and whether you need custom domains (which are included across paid plans).

From $10/mo 5 plans flat-rate Free plan
Free
$0/mo
Core
$10/mo
Growth Popular
$35/mo
Premium
$300/mo
Enterprise
Contact Sales
Verified Jul 25, 2026 Official pricing page
Screenshot of Bitly's pricing page showing its plans and prices
Their pricing page, captured Jul 25, 2026

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Free

$0/mo
  • 2 QR Codes/month
  • 5 links/month
  • 2 custom landing pages
  • 3 custom back-halves/month
  • Unlimited clicks & QR Code scans
  • QR Code customizations

Core

$10/mo
  • 5 QR Codes/month
  • 100 links/month
  • 5 custom landing pages
  • 30 days of click & scan data
  • UTM Builder
  • Advanced QR Code customizations
  • Link & QR Code redirects
  • Bitly Assist: Create links and analyze performance with AI — NEW

Growth

Popular
$35/mo $29/mo annual
  • 10 QR Codes/month
  • 500 links/month
  • 10 custom landing pages
  • Complimentary custom domain*
  • Branded links
  • 4 months of click & scan data
  • Bulk link & QR Code creation

Premium

$300/mo $199/mo annual
  • 200 QR Codes/month
  • 3,000 links/month
  • 20 custom landing pages
  • 1 year of click & scan data
  • Custom campaign-level tracking
  • City-level and device type click & scan data
  • Mobile deep linking

Enterprise

Contact Sales
  • Multiple users & group permission management
  • At-scale link & QR Code generation
  • Advanced performance tracking
  • Customized onboarding & priority support
  • Dedicated customer success manager
  • High-volume API & webhook access
  • 99.9% SLA uptime
  • SSO logins

AI Pricing Analysis

Pricing Model

Flat-rate tiers with no per-seat pricing — you're paying for link volume, click tracking depth, and branded domain features rather than headcount. The value metric is essentially link management scale: how many short links you need, how much analytics detail you want, and whether you need custom domains (which are included across paid plans).

Tier Strategy

Core at $10 is a solo user or small creator who just needs basic shortening with some tracking; Growth at $35 targets small marketing teams hitting link volume ceilings or needing more robust analytics. The jump to Premium at $300 is steep and signals a shift toward teams needing advanced campaign management — that price gap is where most SMBs will hesitate.

Competitive Positioning

Bitly is the category default — they're not the cheapest (Rebrandly and others undercut them) but they're trading on brand recognition and trust. The $300 Premium tier positions them as a mid-market play, sitting below enterprise link management platforms but above scrappy alternatives, targeting marketing teams who want reliability over novelty.

Growth Lever

Custom domains, higher link limits, and deeper analytics are the core upgrade triggers — teams outgrow Core fast once they need branded links at scale or want click data beyond surface-level stats. The AI features angle (with Enterprise-level admin controls) is an emerging expansion hook, and the annual-only Core plan is a quiet commitment nudge that pushes casual users toward stickier paid relationships.

Bitly Pricing FAQ

How much does Bitly cost?
Paid plans start at $10/mo, going up to $300/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. You get 2 qr codes/month, 5 links/month, 2 custom landing pages — plus 3 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
Flat-rate tiers with no per-seat pricing — you're paying for link volume, click tracking depth, and branded domain features rather than headcount. The value metric is essentially link management scale: how many short links you need, how much analytics detail you want, and whether you need custom domains (which are included across paid plans).
Is there a discount for annual billing?
Yes — you save up to 34% if you pay annually instead of month-to-month. They also mention: "Save up to 34% with our annual plans."
Which plan makes sense for me?
Core at $10 is a solo user or small creator who just needs basic shortening with some tracking; Growth at $35 targets small marketing teams hitting link volume ceilings or needing more robust analytics. The jump to Premium at $300 is steep and signals a shift toward teams needing advanced campaign management — that price gap is where most SMBs will hesitate.

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Comparing Bitly to something specific? Try Bitly vs CleverTap, Bitly vs Customer.io, or Bitly vs Dub.

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