How much does Bitly cost?

Paid plans start at $10/mo, going up to $300/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.

Is there a free plan?

Yes. The "Free" plan is free forever, not just a trial. You get 2 qr codes/month, 5 links/month, 2 custom landing pages — plus 3 more features. It's enough to evaluate the product before upgrading.

Can I try it before paying?

There's no trial per se, but the free plan lets you use the product indefinitely with some limits.

Is there a discount for annual billing?

Yes — you save up to 34% if you pay annually instead of month-to-month. They also mention: "Save up to 34% with our annual plans."

Bitly Pricing (2026)

Hybrid setup that blends flat monthly fees with usage caps baked into each tier — you're paying for a bundle of links, click tracking, and branded domains rather than pure per-seat or pure usage. The $290 jump from Growth to Premium suggests seats and advanced features get bundled in rather than priced separately until you hit Enterprise.

From $10/mo 5 plans hybrid Free plan Best Bitly alternatives → Bitly's competitors →

Free: $0/mo
Core: $10/mo
Growth Popular: $35/mo
Premium: $300/mo
Enterprise: Contact Sales

Verified Aug 22, 2026 Official pricing page

Screenshot of Bitly's pricing page showing its plans and prices — Their pricing page, captured Aug 22, 2026

Keep up with your competitors, without the manual work.

Outmano tracks pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.

Track Bitly free »

Free

$0/mo

2 QR Codes/month
5 links/month
2 custom landing pages
3 custom back-halves/month
Unlimited clicks & QR Code scans
QR Code customizations

Core

$10/mo

5 QR Codes/month
100 links/month
5 custom landing pages
30 days of click & scan data
UTM Builder
Advanced QR Code customizations
Link & QR Code redirects
Bitly Assist: Create links and analyze performance with AI — NEW

Growth

Popular

$35/mo $29/mo annual

10 QR Codes/month
500 links/month
10 custom landing pages
Complimentary custom domain*
Branded links
4 months of click & scan data
Bulk link & QR Code creation

Premium

$300/mo $199/mo annual

200 QR Codes/month
3,000 links/month
20 custom landing pages
1 year of click & scan data
Custom campaign-level tracking
City-level and device type click & scan data
Mobile deep linking

Enterprise

Contact Sales

Multiple users & group permission management
At-scale link & QR Code generation
Advanced performance tracking
Customized onboarding & priority support
Dedicated customer success manager
High-volume API & webhook access
99.99% uptime
SSO logins

Does Bitly have a free plan?

Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $10/mo.

What the free plan includes

2 QR Codes/month
5 links/month
2 custom landing pages
3 custom back-halves/month
Unlimited clicks & QR Code scans
QR Code customizations

AI Pricing Analysis

Pricing Model

Tier Strategy

Free is a bait tier for anyone who just wants to shorten a link; Core targets solo creators or small businesses who need basic branding and analytics. Growth is built for small marketing teams running real campaigns, and the leap to Premium ($300) signals it's meant for orgs needing multiple users, higher link volume, and deeper reporting — Enterprise is the catch-all for anyone needing SSO, custom contracts, or compliance sign-off.

Competitive Positioning

Bitly sits in the middle-to-premium zone for link management — cheap enough to poach solo users from spreadsheet hacks, but the $300 Premium tier and custom Enterprise pricing show they're chasing marketing teams and enterprises who'll pay for brand control and analytics, not just bargain hunters. They're not competing on price against bare-bones URL shorteners; they're competing on trust and data.

Growth Lever

The paywall gates link volume, custom branded domains, and analytics depth — features that matter more as a team's campaigns scale and they need to prove ROI. The steep price cliff into Premium is designed to push teams that outgrow basic tracking into paying for multi-user collaboration and deeper reporting, while Enterprise mops up anyone needing security or support guarantees.

Want the strategist's read on the live page? Read the AI teardown of Bitly's pricing page →

Bitly Pricing FAQ

How much does Bitly cost?: Paid plans start at $10/mo, going up to $300/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?: Yes. The "Free" plan is free forever, not just a trial. You get 2 qr codes/month, 5 links/month, 2 custom landing pages — plus 3 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?: There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?: Hybrid setup that blends flat monthly fees with usage caps baked into each tier — you're paying for a bundle of links, click tracking, and branded domains rather than pure per-seat or pure usage. The $290 jump from Growth to Premium suggests seats and advanced features get bundled in rather than priced separately until you hit Enterprise.
Is there a discount for annual billing?: Yes — you save up to 34% if you pay annually instead of month-to-month. They also mention: "Save up to 34% with our annual plans."
Which plan makes sense for me?: Free is a bait tier for anyone who just wants to shorten a link; Core targets solo creators or small businesses who need basic branding and analytics. Growth is built for small marketing teams running real campaigns, and the leap to Premium ($300) signals it's meant for orgs needing multiple users, higher link volume, and deeper reporting — Enterprise is the catch-all for anyone needing SSO, custom contracts, or compliance sign-off.

More Marketing Automation pricing

All Marketing Automation pricing →

Comparing Bitly to something specific? Try Bitly vs Attentive, Bitly vs Birdeye, or Bitly vs CleverTap. Or see the best Bitly alternatives, ranked.

Set it up once. Stay ahead all year.

Add the competitors you care about and Outmano does the watching, then hands you a weekly action plan with what to do next.

Track Bitly free »