Bitly vs Attentive Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Bitly Attentive
Starts at $10/mo Custom
Number of plans 5 0
Free plan
Free trial
Pricing model hybrid N/A

Free

$0/mo
  • 2 QR Codes/month
  • 5 links/month
  • 2 custom landing pages
  • 3 custom back-halves/month
  • Unlimited clicks & QR Code scans
  • QR Code customizations

Core

$10/mo
  • 5 QR Codes/month
  • 100 links/month
  • 5 custom landing pages
  • 30 days of click & scan data
  • UTM Builder
  • Advanced QR Code customizations
  • Link & QR Code redirects
  • Bitly Assist: Create links and analyze performance with AI — NEW

Growth

Popular
$35/mo
  • 10 QR Codes/month
  • 500 links/month
  • 10 custom landing pages
  • Complimentary custom domain*
  • Branded links
  • 4 months of click & scan data
  • Bulk link & QR Code creation

Premium

$300/mo
  • 200 QR Codes/month
  • 3,000 links/month
  • 20 custom landing pages
  • 1 year of click & scan data
  • Custom campaign-level tracking
  • City-level and device type click & scan data
  • Mobile deep linking

Enterprise

Custom
  • Multiple users & group permission management
  • At-scale link & QR Code generation
  • Advanced performance tracking
  • Customized onboarding & priority support
  • Dedicated customer success manager
  • High-volume API & webhook access
  • 99.99% uptime
  • SSO logins

Bitly vs Attentive FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Bitly has a free plan. Attentive doesn't — you'll need to pay from day one.
How do they charge?
Check each product's pricing page for the latest details on how billing works.
Which one is a better deal?
Depends on what you need. Bitly: Bitly sits in the middle-to-premium zone for link management — cheap enough to poach solo users from spreadsheet hacks, but the $300 Premium tier and custom Enterprise pricing show they're chasing marketing teams and enterprises who'll pay for brand control and analytics, not just bargain hunters. They're not competing on price against bare-bones URL shorteners; they're competing on trust and data.

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