Best Bitly Alternatives (2026)
Looking for something other than Bitly for marketing automation? Here are the 10 alternatives we track, ranked, with verified pricing for each.
Pricing verified Sep 08, 2026
Keep up with your competitors, without the manual work.
Outmano tracks pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.
Bitly alternatives at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| Bitly this page's subject | $10/mo | 5 | Yes | No |
| CleverTap | $85/mo | 3 | No | Yes |
| Customer.io | $100/mo | 3 | No | No |
| Dub | $90/mo | 3 | No | Yes |
| Encharge | $99/mo | 3 | No | Yes |
| FirstPromoter | $49/mo | 3 | No | Yes |
| Justuno | $59/mo | 3 | No | Yes |
| NiceJob | $75/mo | 2 | No | Yes |
| OneSignal | $19/mo | 4 | Yes | No |
| OptinMonster | $7/mo | 4 | No | No |
| Popmenu | $179/mo | 4 | No | No |
-
CleverTap
Marketing AutomationMobile-first engagement and retention.
The $85/mo entry point (before the 90%-off gimmick) puts CleverTap in mid-market territory — not a budget tool, but not positioned as a premium enterprise suite at first glance either. The real strategy is landing self-serve customers cheap on Core, then quietly becoming an enterprise, quote-only vendor the moment you need real scale.
Plans: Core $85/mo · Pro Contact Sales · Ultimate Contact Sales
-
Customer.io
Marketing AutomationAutomated messaging for product-led teams.
At $100/mo entry, Customer.io undercuts enterprise CDPs but prices well above lightweight email tools, positioning itself as the mid-market to upper-mid-market choice for teams that have outgrown basic ESPs. The 10x leap to Premium suggests they're not fighting for budget-conscious buyers at scale — they want teams willing to pay for sophistication.
Plans: Essentials $100/mo · Premium $1000/mo · Enterprise Contact Sales
-
Dub
Marketing AutomationOpen-source link attribution platform.
With no free plan and a $90 entry point, Dub skews mid-to-premium compared to scrappier link-shortener tools, positioning itself as infrastructure for serious partner marketing rather than a casual URL shortener. They're clearly chasing growth teams and marketers running real affiliate programs, not solo devs sharing links.
Plans: Business $90/mo · Advanced $300/mo · Enterprise Contact Sales
-
Encharge
Marketing AutomationMarketing automation for SaaS.
Plans: Growth $99/mo · Premium $159/mo · Enterprise Contact Sales
-
FirstPromoter
Marketing AutomationAffiliate tracking for SaaS.
At $49-$149/mo, FirstPromoter sits mid-market — pricier than bare-bones referral tools but well under enterprise affiliate platforms that run into the thousands. They're clearly chasing SaaS companies serious enough about affiliate/referral marketing to pay real money, not hobbyists testing the waters with a free tool.
Plans: Starter $49/mo · Business $99/mo · Enterprise $149/mo
-
Justuno
Marketing AutomationAI-powered conversion popups.
At $59 entry, they're priced like a mid-market conversion tool, not a cheap widget — this isn't competing with free popup builders. The $299 Done-For-You tier is where they differentiate hard, positioning as a managed-service alternative to hiring a CRO agency or consultant.
Plans: Lite $59/mo · Done-For-You $299/mo · Enterprise Contact Sales
-
NiceJob
Marketing AutomationReputation marketing for local business.
This sits mid-to-premium for reputation management tools, well above bare-bones review widgets but nowhere near enterprise CRM pricing. The enterprise/franchise carve-out via contact form signals they're chasing multi-location businesses separately rather than trying to force them into the same flat-rate box.
Plans: Reviews $75/mo · Pro $125/mo
-
OneSignal
Marketing AutomationPush, email, SMS, and in-app messaging.
At $19/mo to start paid, OneSignal undercuts Braze and Iterable by a mile, positioning itself as the budget-friendly entry point for mobile-first teams who don't need a full CDP. They're clearly hunting startups and mid-market apps that got scared off by enterprise engagement platform price tags, while still leaving Enterprise on the table for bigger fish.
Plans: Free $0/mo · Growth $19/mo · Professional Contact Sales · Enterprise Contact Sales
-
OptinMonster
Marketing AutomationPopups and conversion optimization.
Plans: Basic $7/mo · Plus $19/mo · Pro $29/mo · Growth $49/mo
-
Popmenu
Marketing AutomationRestaurant website, interactive menu, and marketing platform
Sitting at $179-$499/mo flat, Popmenu is mid-to-premium versus commission-heavy platforms like Toast or ChowNow, betting that restaurants will pay more upfront to avoid a percentage cut on every order. They're courting owners who've done the math and realized commission fees eat margin faster than a flat subscription plus $1/order ever will.
Plans: Starter $179/mo · Essentials $299/mo · Premier $499/mo · Build your own Contact Sales
None of these fit? See every marketing automation tool we price →
Bitly Alternatives FAQ
- What is the best alternative to Bitly?
- CleverTap is the closest Bitly alternative we track for marketing automation. Paid plans start at $85/mo. Customer.io and Dub are also worth a look.
- Are there free alternatives to Bitly?
- Yes — OneSignal offers a free plan, so you can switch without paying up front.
- How much do Bitly alternatives cost?
- Entry prices range from $7/mo (OptinMonster) to $179/mo (Popmenu). Each product page has the full verified tier breakdown.
- Is there a cheaper alternative to Bitly?
- Yes — Bitly starts at $10/mo, while OptinMonster ($7/mo) starts lower.
Set it up once. Stay ahead all year.
Add the competitors you care about and Outmano does the watching, then hands you a weekly action plan with what to do next.