Bitly vs FirstPromoter Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Bitly pricing | FirstPromoter pricing | |
|---|---|---|
| Starts at | $10/mo | $49/mo |
| Number of plans | 5 | 3 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | hybrid | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- 2 QR Codes/month
- 5 links/month
- 2 custom landing pages
- 3 custom back-halves/month
- Unlimited clicks & QR Code scans
- QR Code customizations
Core
- 5 QR Codes/month
- 100 links/month
- 5 custom landing pages
- 30 days of click & scan data
- UTM Builder
- Advanced QR Code customizations
- Link & QR Code redirects
- Bitly Assist: Create links and analyze performance with AI — NEW
Growth
Popular- 10 QR Codes/month
- 500 links/month
- 10 custom landing pages
- Complimentary custom domain*
- Branded links
- 4 months of click & scan data
- Bulk link & QR Code creation
Premium
- 200 QR Codes/month
- 3,000 links/month
- 20 custom landing pages
- 1 year of click & scan data
- Custom campaign-level tracking
- City-level and device type click & scan data
- Mobile deep linking
Enterprise
- Multiple users & group permission management
- At-scale link & QR Code generation
- Advanced performance tracking
- Customized onboarding & priority support
- Dedicated customer success manager
- High-volume API & webhook access
- 99.99% uptime
- SSO logins
Starter
- up to $5,000/month revenue from affiliates
- Referral link tracking
- Coupon code tracking
- Direct URL tracking
- Sub-ID tracking
- Attribution controls
- Maximum affiliates
- Billing providers
- No-code platforms
- Automation
- Developer APIs and webhooks
- AI assistant and MCP server (beta)
- Recurring and lifetime commissions
- Commission rate controls
- Double-sided rewards
- Bonuses and per-promoter overrides
- Multi-tier commissions
- Non-monetary rewards
- Maximum campaigns
- Private campaigns and automatic level-up
- Translated campaigns
- Brandable affiliate dashboard
- W-9 / W-8BEN tax form collection
- Assets, contests and agreements
- Email automation and broadcasts
- Reports and exports
- Payout scheduling
- Mass payouts
- Fraud detection and controls
- Team members
- Roles and permissions
Business
Popular- up to $15,000/month revenue from affiliates
- Referral link tracking
- Coupon code tracking
- Direct URL tracking
- Sub-ID tracking
- Attribution controls
- Maximum affiliates
- Billing providers
- No-code platforms
- Automation
- Developer APIs and webhooks
- AI assistant and MCP server (beta)
- Recurring and lifetime commissions
- Commission rate controls
- Double-sided rewards
- Bonuses and per-promoter overrides
- Multi-tier commissions
- Non-monetary rewards
- Maximum campaigns
- Private campaigns and automatic level-up
- Translated campaigns
- Manage multiple websites
- Brandable affiliate dashboard
- W-9 / W-8BEN tax form collection
- Assets, contests and agreements
- Custom domain and white-labeling
- Embed affiliate dashboard in your app
- Email automation and broadcasts
- Custom email domain and templates
- Reports and exports
- Payout scheduling
- Mass payouts
- One-click direct PayPal payouts
- Invoicing for EU companies
- Fraud detection and controls
- Team members
- Roles and permissions
Enterprise
- above $15,000/month revenue from affiliates
- Referral link tracking
- Coupon code tracking
- Direct URL tracking
- Sub-ID tracking
- Attribution controls
- Maximum affiliates
- Billing providers
- No-code platforms
- Automation
- Developer APIs and webhooks
- AI assistant and MCP server (beta)
- Recurring and lifetime commissions
- Commission rate controls
- Double-sided rewards
- Bonuses and per-promoter overrides
- Multi-tier commissions
- Non-monetary rewards
- Promoter-only non-monetary rewards
- Maximum campaigns
- Private campaigns and automatic level-up
- Translated campaigns
- Manage multiple websites
- Brandable affiliate dashboard
- W-9 / W-8BEN tax form collection
- Assets, contests and agreements
- Custom domain and white-labeling
- Embed affiliate dashboard in your app
- Email automation and broadcasts
- Custom email domain and templates
- Reports and exports
- Payout scheduling
- Mass payouts
- One-click direct PayPal payouts
- Invoicing for EU companies
- Managed Auto Payouts
- Fraud detection and controls
- Team members
- Roles and permissions
- SSO and activity logs
- Post-back URL
Bitly vs FirstPromoter FAQ
- Which one is cheaper?
- Bitly starts lower at $10/mo, compared to $49/mo for FirstPromoter.
- Can I use either one for free?
- Bitly has a free plan. FirstPromoter doesn't — though they do offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Bitly: Bitly sits mid-to-premium in the link management space — pricier than scrappy alternatives like TinyURL or Rebrandly's entry tier, but it's trading on brand recognition and being the default choice IT and marketing teams already trust. The $300 Premium jump (from $35 Growth) is steep, clearly designed to push serious volume users straight to talking to sales instead of self-serving Enterprise. FirstPromoter: Sitting in the $49-149 range puts them mid-market — not a budget tool for solopreneurs, but far from the enterprise-only pricing you see with affiliate platforms that gate everything behind 'contact sales.' They're clearly courting growing SaaS companies that want self-serve transparency without feeling nickel-and-dimed like a bare-bones tracker.
Still deciding? See the best Bitly alternatives or the best FirstPromoter alternatives, ranked with verified pricing.
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