Bitly vs OptinMonster Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Bitly pricing | OptinMonster pricing | |
|---|---|---|
| Starts at | $10/mo | $7/mo |
| Number of plans | 5 | 4 |
| Free plan | — | |
| Free trial | — | — |
| Pricing model | hybrid | flat-rate |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- 2 QR Codes/month
- 5 links/month
- 2 custom landing pages
- 3 custom back-halves/month
- Unlimited clicks & QR Code scans
- QR Code customizations
Core
- 5 QR Codes/month
- 100 links/month
- 5 custom landing pages
- 30 days of click & scan data
- UTM Builder
- Advanced QR Code customizations
- Link & QR Code redirects
- Bitly Assist: Create links and analyze performance with AI — NEW
Growth
Popular- 10 QR Codes/month
- 500 links/month
- 10 custom landing pages
- Complimentary custom domain*
- Branded links
- 4 months of click & scan data
- Bulk link & QR Code creation
Premium
- 200 QR Codes/month
- 3,000 links/month
- 20 custom landing pages
- 1 year of click & scan data
- Custom campaign-level tracking
- City-level and device type click & scan data
- Mobile deep linking
Enterprise
- Multiple users & group permission management
- At-scale link & QR Code generation
- Advanced performance tracking
- Customized onboarding & priority support
- Dedicated customer success manager
- High-volume API & webhook access
- 99.99% uptime
- SSO logins
Basic
- All Campaign Types
- 700+ Easy To Personalize Templates
- Page Targeting
- Time on Site and Page Triggers
- Scroll/Interest Triggers
- Optin and Success Views
- MonsterLeads™
- Real Human Support
- Basic Marketing Integrations
- Unlimited Campaigns and Subscribers
Plus
- A/B Testing
- Device Targeting
- Content Locking
- MonsterEffects™ & MonsterSounds™
- Yes/No Forms and Multiple Views
- Full Analytics Reporting
- Advanced Integrations
Pro
Popular- Exit Intent® Technology
- Revenue Attribution
- Countdown Timers
- Smart Tags™
- Click to Load Campaigns
- Referrer Targeting
- Cookie, JS, and Query Targeting
- Campaign Scheduling
- Webhooks
- Zapier and Uncanny Automator Integrations
- Google Analytics
- Remove OptinMonster Badge
- Pro Integrations
- 2 Sub-Accounts
Growth
- Geolocation Targeting
- New vs. Returning Visitor
- OnSite Retargeting®
- Follow-up Campaigns®
- Integrations with Shopify, WooCommerce, Magento, Easy Digital Downloads, MemberPress and more!
- Coupon Wheel Campaigns
- Success Scripts
- Custom Branding
- Custom JavaScript
- eCommerce Integrations
- Unlimited Sub-Accounts
Bitly vs OptinMonster FAQ
- Which one is cheaper?
- OptinMonster is the cheaper option, starting at $7/mo vs $10/mo for Bitly.
- Can I use either one for free?
- Bitly has a free plan. OptinMonster doesn't — you'll need to pay from day one.
- How do they charge?
- Different approach here. Bitly uses hybrid pricing, while OptinMonster goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Bitly: Bitly sits mid-to-premium in the link management space — pricier than scrappy alternatives like TinyURL or Rebrandly's entry tier, but it's trading on brand recognition and being the default choice IT and marketing teams already trust. The $300 Premium jump (from $35 Growth) is steep, clearly designed to push serious volume users straight to talking to sales instead of self-serving Enterprise. OptinMonster: OptinMonster sits mid-pack for lead-gen/popup tools — pricier than bare-bones WordPress plugins but cheaper than full marketing suites like Unbounce or HubSpot's popup features. They're clearly chasing SMBs and content sites who want conversion tools without buying an entire CRM.
Still deciding? See the best Bitly alternatives or the best OptinMonster alternatives, ranked with verified pricing.
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