OptinMonster Pricing (2026)

Flat-rate tiers with no seat or usage counting — you're paying for feature access and how many sites you can run campaigns on. The catch is those advertised prices are teaser rates; renewals jump to full price once the 60%-off intro period ends, so the 'real' cost only shows up on your second invoice.

From $7/mo 4 plans flat-rate Best OptinMonster alternatives → OptinMonster's competitors →
Basic
$7/mo
Plus
$19/mo
Pro Popular
$29/mo
Growth
$49/mo
Verified Sep 19, 2026 Official pricing page
Screenshot of OptinMonster's pricing page showing its plans and prices
Their pricing page, captured Sep 19, 2026

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Basic

$7/mo
  • All Campaign Types
  • 700+ Easy To Personalize Templates
  • Page Targeting
  • Time on Site and Page Triggers
  • Scroll/Interest Triggers
  • Optin and Success Views
  • MonsterLeads™
  • Real Human Support
  • Basic Marketing Integrations
  • Unlimited Campaigns and Subscribers

Plus

$19/mo
  • A/B Testing
  • Device Targeting
  • Content Locking
  • MonsterEffects™ & MonsterSounds™
  • Yes/No Forms and Multiple Views
  • Full Analytics Reporting
  • Advanced Integrations

Pro

Popular
$29/mo
  • Exit Intent® Technology
  • Revenue Attribution
  • Countdown Timers
  • Smart Tags™
  • Click to Load Campaigns
  • Referrer Targeting
  • Cookie, JS, and Query Targeting
  • Campaign Scheduling
  • Webhooks
  • Zapier and Uncanny Automator Integrations
  • Google Analytics
  • Remove OptinMonster Badge
  • Pro Integrations
  • 2 Sub-Accounts

Growth

$49/mo
  • Geolocation Targeting
  • New vs. Returning Visitor
  • OnSite Retargeting®
  • Follow-up Campaigns®
  • Integrations with Shopify, WooCommerce, Magento, Easy Digital Downloads, MemberPress and more!
  • Coupon Wheel Campaigns
  • Success Scripts
  • Custom Branding
  • Custom JavaScript
  • eCommerce Integrations
  • Unlimited Sub-Accounts

Does OptinMonster have a free plan?

No. OptinMonster lists no free plan or trial on its pricing page. Paid plans start at $7/mo.

Want free? Bitly and OneSignal have free plans: see all OptinMonster alternatives →

AI Pricing Analysis

Pricing Model

Flat-rate tiers with no seat or usage counting — you're paying for feature access and how many sites you can run campaigns on. The catch is those advertised prices are teaser rates; renewals jump to full price once the 60%-off intro period ends, so the 'real' cost only shows up on your second invoice.

Tier Strategy

Basic is bait for solo bloggers who just want an exit-intent popup, Plus and Pro target small marketing teams that need A/B testing and better targeting rules, and Growth is built for agencies or multi-site businesses juggling several properties at once. The upgrade trigger is usually site count or the need for behavioral targeting features that get walled off in the cheaper tiers.

Competitive Positioning

OptinMonster sits mid-pack for lead-gen/popup tools — pricier than bare-bones WordPress plugins but cheaper than full marketing suites like Unbounce or HubSpot's popup features. They're clearly chasing SMBs and content sites who want conversion tools without buying an entire CRM.

Growth Lever

No free plan and no trial means the funnel relies entirely on that steep intro discount to get cards on file, betting inertia carries people through the renewal price hike. Expansion comes from adding sites, unlocking advanced targeting/personalization rules, and removing OptinMonster branding — all classic feature-gating rather than seat-based growth.

Want the strategist's read on the live page? Read the AI teardown of OptinMonster's pricing page →

OptinMonster Pricing FAQ

How much does OptinMonster cost?
Paid plans start at $7/mo, going up to $49/mo for larger teams.
Is there a free plan?
No free plan. You'll need to commit to a paid plan to get started.
Can I try it before paying?
Not at the moment. There's no free trial or free plan listed on their pricing page.
How does the pricing work?
Flat-rate tiers with no seat or usage counting — you're paying for feature access and how many sites you can run campaigns on. The catch is those advertised prices are teaser rates; renewals jump to full price once the 60%-off intro period ends, so the 'real' cost only shows up on your second invoice.
Is there a discount for annual billing?
60% Off for 12 Months.
Which plan makes sense for me?
Basic is bait for solo bloggers who just want an exit-intent popup, Plus and Pro target small marketing teams that need A/B testing and better targeting rules, and Growth is built for agencies or multi-site businesses juggling several properties at once. The upgrade trigger is usually site count or the need for behavioral targeting features that get walled off in the cheaper tiers.

More Marketing Automation pricing

All Marketing Automation pricing →

Comparing OptinMonster to something specific? Try OptinMonster vs Attentive, OptinMonster vs Birdeye, or OptinMonster vs Bitly. Or see the best OptinMonster alternatives, ranked.

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