OptinMonster Pricing (2026)

Flat-rate tiers billed annually — you're paying for a feature set, not seats or pageviews. The real value metric is conversion tooling depth: A/B testing, targeting rules, and integrations unlock progressively as you move up.

From $7/mo 4 plans flat-rate Free trial
Basic
$7/mo
Plus
$19/mo
Pro Popular
$29/mo
Growth
$49/mo
Verified Jul 25, 2026 Official pricing page
Screenshot of OptinMonster's pricing page showing its plans and prices
Their pricing page, captured Jul 25, 2026

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Basic

$7/mo
  • All Campaign Types
  • 700+ Easy To Personalize Templates
  • Page Targeting
  • Time on Site and Page Triggers
  • Scroll/Interest Triggers
  • Optin and Success Views
  • MonsterLeads™
  • Real Human Support
  • Basic Marketing Integrations
  • Unlimited Campaigns and Subscribers

Plus

$19/mo
  • A/B Testing
  • Device Targeting
  • Content Locking
  • MonsterEffects™ & MonsterSounds™
  • Yes/No Forms and Multiple Views
  • Full Analytics Reporting
  • Advanced Integrations

Pro

Popular
$29/mo
  • Exit Intent® Technology
  • Revenue Attribution
  • Countdown Timers
  • Smart Tags™
  • Click to Load Campaigns
  • Referrer Targeting
  • Cookie, JS, and Query Targeting
  • Campaign Scheduling
  • Webhooks
  • Zapier and Uncanny Automator Integrations
  • Google Analytics
  • Remove OptinMonster Badge
  • Pro Integrations
  • 2 Sub-Accounts

Growth

$49/mo
  • Geolocation Targeting
  • New vs. Returning Visitor
  • OnSite Retargeting®
  • Follow-up Campaigns®
  • Integrations with Shopify, WooCommerce, Magento, Easy Digital Downloads, MemberPress and more!
  • Coupon Wheel Campaigns
  • Success Scripts
  • Custom Branding
  • Custom JavaScript
  • eCommerce Integrations
  • Unlimited Sub-Accounts

AI Pricing Analysis

Pricing Model

Flat-rate tiers billed annually — you're paying for a feature set, not seats or pageviews. The real value metric is conversion tooling depth: A/B testing, targeting rules, and integrations unlock progressively as you move up.

Tier Strategy

Basic is a solo blogger or tiny site just getting started with popups; Plus adds A/B testing which is the first real 'I'm serious about this' trigger. Pro unlocks exit-intent and advanced targeting, which is where most growing ecomm or SaaS teams land — Growth is for agencies or teams running multiple sites under one roof.

Competitive Positioning

Those introductory prices look scrappy-cheap, but renewal rates ($210–$1,470/yr) put them squarely mid-market — not a budget tool, not enterprise. They're competing hard against Privy and Sleeknote, targeting SMB marketers who want power without a developer.

Growth Lever

The upgrade triggers are feature-gated, not usage-gated — exit-intent, onsite retargeting, and cart abandonment are all locked to Pro and above, which are exactly the features that move revenue metrics and make the ROI case obvious. Multi-site support on Growth is the agency hook.

OptinMonster Pricing FAQ

How much does OptinMonster cost?
Paid plans start at $7/mo, going up to $49/mo for larger teams.
Is there a free plan?
No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?
Yes — there's a free trial that lasts 14 days.
How does the pricing work?
Flat-rate tiers billed annually — you're paying for a feature set, not seats or pageviews. The real value metric is conversion tooling depth: A/B testing, targeting rules, and integrations unlock progressively as you move up.
Is there a discount for annual billing?
60% off for 12 months (special introductory pricing, up to 7 months free).
Which plan makes sense for me?
Basic is a solo blogger or tiny site just getting started with popups; Plus adds A/B testing which is the first real 'I'm serious about this' trigger. Pro unlocks exit-intent and advanced targeting, which is where most growing ecomm or SaaS teams land — Growth is for agencies or teams running multiple sites under one roof.

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Comparing OptinMonster to something specific? Try OptinMonster vs Bitly, OptinMonster vs CleverTap, or OptinMonster vs Customer.io.

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