Bitly vs CleverTap Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- 2 QR Codes/month
- 5 links/month
- 2 custom landing pages
- 3 custom back-halves/month
- Unlimited clicks & QR Code scans
- QR Code customizations
Core
- 5 QR Codes/month
- 100 links/month
- 5 custom landing pages
- 30 days of click & scan data
- UTM Builder
- Advanced QR Code customizations
- Link & QR Code redirects
- Bitly Assist: Create links and analyze performance with AI — NEW
Growth
Popular- 10 QR Codes/month
- 500 links/month
- 10 custom landing pages
- Complimentary custom domain*
- Branded links
- 4 months of click & scan data
- Bulk link & QR Code creation
Premium
- 200 QR Codes/month
- 3,000 links/month
- 20 custom landing pages
- 1 year of click & scan data
- Custom campaign-level tracking
- City-level and device type click & scan data
- Mobile deep linking
Enterprise
- Multiple users & group permission management
- At-scale link & QR Code generation
- Advanced performance tracking
- Customized onboarding & priority support
- Dedicated customer success manager
- High-volume API & webhook access
- 99.99% uptime
- SSO logins
Core
- Starter CleverAI™ tokens included
- On-brand content creation
- Omnichannel engagement
- Real-time behavioral segmentation
- Built-in experimentation and analytics
Pro
- Starter CleverAI™ tokens included
- Automated segmentation
- In-depth insights
- Send time and channel optimization
- Personalization across touchpoints
Ultimate
Popular- Starter CleverAI™ tokens included
- AI-powered journey automation
- Predictive segments with explainability
- Real-time, 1:1 recommendations
- Up to 10 years of data retention
Bitly vs CleverTap FAQ
- Which one is cheaper?
- Bitly starts lower at $10/mo, compared to $85/mo for CleverTap.
- Can I use either one for free?
- Bitly has a free plan. CleverTap doesn't — though they do offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Bitly: Bitly sits in the middle-to-premium zone for link management — cheap enough to poach solo users from spreadsheet hacks, but the $300 Premium tier and custom Enterprise pricing show they're chasing marketing teams and enterprises who'll pay for brand control and analytics, not just bargain hunters. They're not competing on price against bare-bones URL shorteners; they're competing on trust and data. CleverTap: The $85/mo entry point (before the 90%-off gimmick) puts CleverTap in mid-market territory — not a budget tool, but not positioned as a premium enterprise suite at first glance either. The real strategy is landing self-serve customers cheap on Core, then quietly becoming an enterprise, quote-only vendor the moment you need real scale.
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