OneSignal Pricing (2026)

It's a hybrid setup: a low $19/mo platform fee gets you in the door, but the real cost scales with usage (subscribers, messages sent) on top of that base. Once you're past Growth, Professional and Enterprise flip to custom annual contracts, so the value metric shifts from pure usage to negotiated volume.

From $19/mo 4 plans hybrid Free plan Best OneSignal alternatives → OneSignal's competitors →
Free
$0/mo
Growth
$19/mo
Professional
Contact Sales
Enterprise
Contact Sales
Verified Sep 19, 2026 Official pricing page

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OneSignal has changed its pricing 2 times since we started watching. Last change Sep 19, 2026.

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Screenshot of OneSignal's pricing page showing its plans and prices
Their pricing page, captured Sep 19, 2026

Free

$0/mo
  • All channels
  • Basic automation & analytics
  • OneSignal AI & MCP
  • Basic personalization

Growth

$19/mo
  • Increased automation
  • More integrations
  • Prioritized support
  • Better analytics & personalization

Professional

Contact Sales
  • Advanced marketing & analytics
  • All integrations
  • Advanced experiments
  • Advanced permission management

Enterprise

Contact Sales
  • Unlimited personalization
  • Reporting history
  • Security & compliance
  • Custom SLA

Does OneSignal have a free plan?

Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $19/mo.

What the free plan includes

  • All channels
  • Basic automation & analytics
  • OneSignal AI & MCP
  • Basic personalization

AI Pricing Analysis

Pricing Model

It's a hybrid setup: a low $19/mo platform fee gets you in the door, but the real cost scales with usage (subscribers, messages sent) on top of that base. Once you're past Growth, Professional and Enterprise flip to custom annual contracts, so the value metric shifts from pure usage to negotiated volume.

Tier Strategy

Free is bait for indie devs and side projects just testing push notifications. Growth is the self-serve landing spot for small teams who need real volume but aren't ready for contracts, while Professional and Enterprise exist for companies that need SLAs, dedicated support, or compliance features and are willing to sign annual deals to get them.

Competitive Positioning

OneSignal undercuts most messaging/engagement platforms at the entry point — $19/mo is cheap compared to Braze or Iterable, which don't even list prices because they're built for enterprise budgets. They're clearly playing a land-and-expand game: hook developers cheap, then monetize the ones who scale into custom contracts.

Growth Lever

Usage is the quiet lever — as subscriber counts and message volume climb, that $19/mo base fee balloons fast, nudging teams toward Professional. Beyond that, it's feature-gated stuff like advanced segmentation, SLAs, and dedicated support that pulls larger orgs into custom Enterprise deals.

OneSignal Pricing FAQ

How much does OneSignal cost?
Paid plans start at $19/mo. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. You get all channels, basic automation & analytics, onesignal ai & mcp — plus 1 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
It's a hybrid setup: a low $19/mo platform fee gets you in the door, but the real cost scales with usage (subscribers, messages sent) on top of that base. Once you're past Growth, Professional and Enterprise flip to custom annual contracts, so the value metric shifts from pure usage to negotiated volume.
Is there a discount for annual billing?
Volume discounts available.
Which plan makes sense for me?
Free is bait for indie devs and side projects just testing push notifications. Growth is the self-serve landing spot for small teams who need real volume but aren't ready for contracts, while Professional and Enterprise exist for companies that need SLAs, dedicated support, or compliance features and are willing to sign annual deals to get them.

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