OneSignal Pricing (2026)
It's a hybrid setup where Growth charges a flat platform fee plus variable costs layered on top by channel — push, email, SMS, in-app all meter separately. So you're not just paying for seats, you're paying for how many messages you're pushing through each channel, which makes the bill scale with actual send volume.
- Free
- $0/mo
- Growth
- $19/mo
- Professional
- Contact Sales
- Enterprise
- Contact Sales
Keep up with your competitors, without the manual work.
Outmano tracks pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.
Free
- 10,000/mo Free Email Sends
- Unlimited Mobile Push Sends
- Basic Analytics & Automation
- Basic Marketing Capabilities
- MCP and OneSignal AI (Beta)
Growth
- Unlimited In-App Messaging
- Improved Analytics & Automation
- Improved Marketing Capabilities
- Enterprise Integrations
- Permission Management
Professional
- 24/7 Prioritized Support
- Advanced Marketing Capabilities
- Advanced Permission Management
- Personalized Platform Implementation
- SMS & RCS Messaging
Enterprise
- Unlimited Personalization & Automation
- Dedicated Success Manager
- Security/Legal Package & SLA
- Frequency Capping
- 2-Year Reporting History
Does OneSignal have a free plan?
Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $19/mo.
What the free plan includes
- 10,000/mo Free Email Sends
- Unlimited Mobile Push Sends
- Basic Analytics & Automation
- Basic Marketing Capabilities
- MCP and OneSignal AI (Beta)
AI Pricing Analysis
Pricing Model
It's a hybrid setup where Growth charges a flat platform fee plus variable costs layered on top by channel — push, email, SMS, in-app all meter separately. So you're not just paying for seats, you're paying for how many messages you're pushing through each channel, which makes the bill scale with actual send volume.
Tier Strategy
Free is bait for indie devs and small apps just wiring up push notifications for the first time. Growth targets teams that need multi-channel messaging and are willing to pay a small base fee, but the real wall hits when you need SSO, HIPAA compliance, dedicated IPs, or SLA guarantees — that's when you're forced into a Professional or Enterprise sales conversation.
Competitive Positioning
At $19/mo to start paid, OneSignal undercuts Braze and Iterable by a mile, positioning itself as the budget-friendly entry point for mobile-first teams who don't need a full CDP. They're clearly hunting startups and mid-market apps that got scared off by enterprise engagement platform price tags, while still leaving Enterprise on the table for bigger fish.
Growth Lever
Usage volume is the quiet lever here — more subscribers, more sends per channel, and you're bumping into Growth plan limits fast. The bigger upgrade trigger though is compliance and control: once a company needs HIPAA, custom data retention, or dedicated support, they're pushed straight into custom-priced territory regardless of their actual send volume.
OneSignal Pricing FAQ
- How much does OneSignal cost?
- Paid plans start at $19/mo. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
- Is there a free plan?
- Yes. The "Free" plan is free forever, not just a trial. You get 10,000/mo free email sends, unlimited mobile push sends, basic analytics & automation — plus 2 more features. It's enough to evaluate the product before upgrading.
- Can I try it before paying?
- There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
- How does the pricing work?
- It's a hybrid setup where Growth charges a flat platform fee plus variable costs layered on top by channel — push, email, SMS, in-app all meter separately. So you're not just paying for seats, you're paying for how many messages you're pushing through each channel, which makes the bill scale with actual send volume.
- Which plan makes sense for me?
- Free is bait for indie devs and small apps just wiring up push notifications for the first time. Growth targets teams that need multi-channel messaging and are willing to pay a small base fee, but the real wall hits when you need SSO, HIPAA compliance, dedicated IPs, or SLA guarantees — that's when you're forced into a Professional or Enterprise sales conversation.
More Marketing Automation pricing
All Marketing Automation pricing →-
Attentive Pricing
AI-powered SMS, RCS, and email marketing platform for e-commerce brands.
See pricing -
Birdeye Pricing
AI-powered reputation management and local marketing platform for multi-location businesses.
See pricing -
Bitly Pricing
Link management and QR codes.
From $10/mo -
CleverTap Pricing
Mobile-first engagement and retention.
From $85/mo Free trial -
Customer.io Pricing
Automated messaging for product-led teams.
From $100/mo -
Dub Pricing
Open-source link attribution platform.
From $90/mo Free trial -
Encharge Pricing
Marketing automation for SaaS.
From $99/mo Free trial -
FirstPromoter Pricing
Affiliate tracking for SaaS.
From $49/mo Free trial
Comparing OneSignal to something specific? Try OneSignal vs Attentive, OneSignal vs Birdeye, or OneSignal vs Bitly. Or see the best OneSignal alternatives, ranked.
Set it up once. Stay ahead all year.
Add the competitors you care about and Outmano does the watching, then hands you a weekly action plan with what to do next.