Privy Pricing (2026)

Privy runs a usage-based model with two distinct value metrics depending on the plan — mailable contacts for Email ($30/mo) and monthly page views for Pop-ups & Displays ($24/mo). You're essentially paying for audience size, not seats, which means costs scale directly with how fast your list or traffic grows.

From $24/mo 2 plans usage-based Free trial
Pop-ups & Displays only
$24/mo
Email
$30/mo
Verified Jul 25, 2026 Official pricing page
Screenshot of Privy's pricing page showing its plans and prices
Their pricing page, captured Jul 25, 2026

Keep up with your competitors, without the manual work.

Outmano tracks pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.

Try Outmano free »

Pop-ups & Displays only

$24/mo
  • Extensive template library
  • Landing pages
  • Embedded forms
  • A/B testing
  • Spin-to-Win
  • Cart savers and cross-sell pop-ups
  • Multi-Step and Quizzes
  • Exit intent pop-ups

Email

$30/mo
  • Only pay for mailable contacts
  • Send unlimited emails
  • Email and SMS campaigns
  • Advanced pop-up design and targeting
  • Email & live chat support
  • Email and SMS automations
  • Advanced targeting and segmentation
  • 3rd-party integrations
  • Unlimited email sends
  • Advanced reporting

AI Pricing Analysis

Pricing Model

Privy runs a usage-based model with two distinct value metrics depending on the plan — mailable contacts for Email ($30/mo) and monthly page views for Pop-ups & Displays ($24/mo). You're essentially paying for audience size, not seats, which means costs scale directly with how fast your list or traffic grows.

Tier Strategy

The split between Email and Pop-ups tiers is really a channel split — early-stage stores might start with just pop-ups to capture leads, then graduate to Email once they have a list worth nurturing. The upgrade trigger is natural: once you're converting traffic into contacts, you need the Email plan to do anything with them.

Competitive Positioning

At $30/mo entry-level, Privy is positioned as a budget-friendly alternative to Klaviyo or Omnisend, targeting small Shopify merchants who want basic email + conversion tools without enterprise pricing. They're not trying to win sophisticated email marketers — they're fishing for bootstrapped DTC brands that need simplicity over power.

Growth Lever

The SMS add-on is the sleeper expansion lever here — it starts free with 250 credits but scales up as send volume grows, creating a third usage-based cost on top of contacts and page views. The real upgrade pressure comes from list growth pushing up contact counts, which can quietly double or triple the monthly bill as a store scales.

Privy Pricing FAQ

How much does Privy cost?
Paid plans start at $24/mo, going up to $30/mo for larger teams.
Is there a free plan?
No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?
Yes — there's a free trial that lasts 15 days. You don't need a credit card to start.
How does the pricing work?
Privy runs a usage-based model with two distinct value metrics depending on the plan — mailable contacts for Email ($30/mo) and monthly page views for Pop-ups & Displays ($24/mo). You're essentially paying for audience size, not seats, which means costs scale directly with how fast your list or traffic grows.
Which plan makes sense for me?
The split between Email and Pop-ups tiers is really a channel split — early-stage stores might start with just pop-ups to capture leads, then graduate to Email once they have a list worth nurturing. The upgrade trigger is natural: once you're converting traffic into contacts, you need the Email plan to do anything with them.

More Marketing Automation pricing

Browse all tools →

Comparing Privy to something specific? Try Privy vs Bitly, Privy vs CleverTap, or Privy vs Customer.io.

Set it up once. Stay ahead all year.

Add the competitors you care about and Outmano does the watching — then hands you a weekly action plan with what to do next.

Start tracking free »