Privy Pricing (2026)
Two separate usage-based meters here: the full Email+SMS plan scales with mailable contact count and SMS credits, while the standalone Pop-ups & Displays tier bills on monthly page views. You're not paying for seats or features — you're paying for list size and traffic volume, so costs creep up automatically as your store grows.
- SMS Add-on
- $0/mo
- Pop-ups & Displays only
- $24/mo
- $30/mo
- Total Popular
- $30/mo
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SMS Add-on
- Credits rollover to next billing period
Pop-ups & Displays only
- Extensive template library
- Landing pages
- Embedded forms
- A/B testing
- Spin-to-Win
- Cart savers and cross-sell pop-ups
- Multi-Step and Quizzes
- Exit intent pop-ups
- Only pay for mailable contacts
- Send unlimited emails
- Email and SMS campaigns
- Advanced pop-up design and targeting
- Email & live chat support
- Email and SMS automations
- Advanced targeting and segmentation
- 3rd-party integrations
- Unlimited email sends
- Advanced reporting
Total
PopularDoes Privy have a free plan?
Yes: the SMS Add-on plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $24/mo. Paid tiers also come with a free trial (15 days), no credit card required.
What the free plan includes
- Credits rollover to next billing period
AI Pricing Analysis
Pricing Model
Two separate usage-based meters here: the full Email+SMS plan scales with mailable contact count and SMS credits, while the standalone Pop-ups & Displays tier bills on monthly page views. You're not paying for seats or features — you're paying for list size and traffic volume, so costs creep up automatically as your store grows.
Tier Strategy
The $24 Pop-ups & Displays tier is the entry point for stores that just want on-site conversion tools (exit-intent, email capture) without touching campaigns. The $30 Email plan is for anyone actually ready to send newsletters and automations, with SMS bolted on as an add-on once a team wants text as a channel. The upgrade trigger isn't really 'features' — it's hitting your contact list ceiling or deciding you need to message customers off-site.
Competitive Positioning
Sits mid-pack against Klaviyo and Omnisend — not the cheapest usage-based email tool out there, but priced to feel accessible for small DTC brands just starting list-building. They're clearly chasing the Shopify long tail that finds Klaviyo's pricing curve too steep once contact counts climb.
Growth Lever
Growth comes almost entirely from list size and SMS credit consumption, not feature-gating — so the more contacts you accumulate and the more you text customers, the more you pay. That makes retention and list hygiene financially material: every unengaged contact you don't clean out is quietly inflating your bill.
Want the strategist's read on the live page? Read the AI teardown of Privy's pricing page →
Privy Pricing FAQ
- How much does Privy cost?
- Paid plans start at $24/mo, going up to $30/mo for larger teams. You can get started on the free plan before committing.
- Is there a free plan?
- Yes. The "SMS Add-on" plan is free forever, not just a trial. You get credits rollover to next billing period. It's enough to evaluate the product before upgrading.
- Can I try it before paying?
- Yes — there's a free trial that lasts 15 days. You don't need a credit card to start.
- How does the pricing work?
- Two separate usage-based meters here: the full Email+SMS plan scales with mailable contact count and SMS credits, while the standalone Pop-ups & Displays tier bills on monthly page views. You're not paying for seats or features — you're paying for list size and traffic volume, so costs creep up automatically as your store grows.
- Which plan makes sense for me?
- The $24 Pop-ups & Displays tier is the entry point for stores that just want on-site conversion tools (exit-intent, email capture) without touching campaigns. The $30 Email plan is for anyone actually ready to send newsletters and automations, with SMS bolted on as an add-on once a team wants text as a channel. The upgrade trigger isn't really 'features' — it's hitting your contact list ceiling or deciding you need to message customers off-site.
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Comparing Privy to something specific? Try Privy vs Attentive, Privy vs Birdeye, or Privy vs Bitly. Or see the best Privy alternatives, ranked.
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