Privy Pricing (2026)

Two separate usage meters running in parallel — email pricing climbs with your mailable contact list, while the standalone pop-up plan scales with monthly page views. There's no seat-based charge at all, so you're really paying for audience size and traffic, not headcount.

From $24/mo 2 plans usage-based Free trial Best Privy alternatives → Privy's competitors →
Pop-ups & Displays only
$24/mo
Total Popular
$30/mo
Verified Sep 19, 2026 Official pricing page

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Privy has changed its pricing 2 times since we started watching. Last change Sep 19, 2026.

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Screenshot of Privy's pricing page showing its plans and prices
Their pricing page, captured Sep 19, 2026

Pop-ups & Displays only

$24/mo
  • Extensive template library
  • Landing pages
  • Embedded forms
  • A/B testing
  • Spin-to-Win
  • Cart savers and cross-sell pop-ups
  • Multi-Step and Quizzes
  • Exit intent pop-ups

Total

Popular
$30/mo
  • Only pay for mailable contacts
  • Send unlimited emails
  • Credits rollover to next billing period
  • Email and SMS campaigns
  • Advanced pop-up design and targeting
  • Email & live chat support
  • Email and SMS automations
  • Advanced targeting and segmentation
  • 3rd-party integrations
  • Unlimited email sends
  • Advanced reporting

Does Privy have a free plan?

No. There's no free-forever plan. There is a free trial that lasts 15 days, with no credit card required, and paid plans start at $24/mo.

Want free? Bitly and OneSignal have free plans: see all Privy alternatives →

AI Pricing Analysis

Pricing Model

Two separate usage meters running in parallel — email pricing climbs with your mailable contact list, while the standalone pop-up plan scales with monthly page views. There's no seat-based charge at all, so you're really paying for audience size and traffic, not headcount.

Tier Strategy

The $24/mo pop-ups-only plan is the entry point for small sites that just want exit-intent and email-capture widgets without full email marketing. The $30/mo bundle targets stores ready to actually send campaigns, and the upgrade trigger is almost always list growth — once your contact count crosses that first threshold, you're bumped up automatically whether you like it or not.

Competitive Positioning

Privy sits in the budget-to-mid range of the ecommerce marketing stack, undercutting Klaviyo's entry pricing while still bundling SMS and pop-ups that competitors often charge extra for. It's clearly courting small Shopify merchants who want one tool instead of stitching together separate pop-up and email vendors.

Growth Lever

Growth is baked into the pricing curve itself — as your contact list or page views grow, so does your bill, with no feature-gating needed to force an upgrade. The SMS add-on is the other lever, starting free at low credit volumes but becoming a real revenue driver once merchants lean into text campaigns.

Want the strategist's read on the live page? Read the AI teardown of Privy's pricing page →

Privy Pricing FAQ

How much does Privy cost?
Paid plans start at $24/mo, going up to $30/mo for larger teams.
Is there a free plan?
No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?
Yes — there's a free trial that lasts 15 days. You don't need a credit card to start.
How does the pricing work?
Two separate usage meters running in parallel — email pricing climbs with your mailable contact list, while the standalone pop-up plan scales with monthly page views. There's no seat-based charge at all, so you're really paying for audience size and traffic, not headcount.
Which plan makes sense for me?
The $24/mo pop-ups-only plan is the entry point for small sites that just want exit-intent and email-capture widgets without full email marketing. The $30/mo bundle targets stores ready to actually send campaigns, and the upgrade trigger is almost always list growth — once your contact count crosses that first threshold, you're bumped up automatically whether you like it or not.

More Marketing Automation pricing

All Marketing Automation pricing →

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