Privy vs Bitly Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
- Only pay for mailable contacts
- Send unlimited emails
- Email and SMS campaigns
- Advanced pop-up design and targeting
- Email & live chat support
- Email and SMS automations
- Advanced targeting and segmentation
- 3rd-party integrations
- Unlimited email sends
- Advanced reporting
Pop-ups & Displays only
- Extensive template library
- Landing pages
- Embedded forms
- A/B testing
- Spin-to-Win
- Cart savers and cross-sell pop-ups
- Multi-Step and Quizzes
- Exit intent pop-ups
Free
- 2 QR Codes/month
- 5 links/month
- 2 custom landing pages
- 3 custom back-halves/month
- Unlimited clicks & QR Code scans
- QR Code customizations
Core
- 5 QR Codes/month
- 100 links/month
- 5 custom landing pages
- 30 days of click & scan data
- UTM Builder
- Advanced QR Code customizations
- Link & QR Code redirects
- Bitly Assist: Create links and analyze performance with AI — NEW
Growth
Popular- 10 QR Codes/month
- 500 links/month
- 10 custom landing pages
- Complimentary custom domain*
- Branded links
- 4 months of click & scan data
- Bulk link & QR Code creation
Premium
- 200 QR Codes/month
- 3,000 links/month
- 20 custom landing pages
- 1 year of click & scan data
- Custom campaign-level tracking
- City-level and device type click & scan data
- Mobile deep linking
Enterprise
- Multiple users & group permission management
- At-scale link & QR Code generation
- Advanced performance tracking
- Customized onboarding & priority support
- Dedicated customer success manager
- High-volume API & webhook access
- 99.9% SLA uptime
- SSO logins
Privy vs Bitly FAQ
- Which one is cheaper?
- Bitly is the cheaper option, starting at $10/mo vs $24/mo for Privy.
- Can I use either one for free?
- Bitly has a free plan. Privy doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Privy uses usage-based pricing, while Bitly goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Privy: At $30/mo entry-level, Privy is positioned as a budget-friendly alternative to Klaviyo or Omnisend, targeting small Shopify merchants who want basic email + conversion tools without enterprise pricing. They're not trying to win sophisticated email marketers — they're fishing for bootstrapped DTC brands that need simplicity over power. Bitly: Bitly is the category default — they're not the cheapest (Rebrandly and others undercut them) but they're trading on brand recognition and trust. The $300 Premium tier positions them as a mid-market play, sitting below enterprise link management platforms but above scrappy alternatives, targeting marketing teams who want reliability over novelty.
Keep tabs on both.
We'll monitor pricing changes for Privy and Bitly and let you know when something moves.