ReferralCandy Pricing (2026)
It's a base fee plus a declining success-fee percentage on referral-driven sales — so you're paying for revenue generated, not seats or features. Every tier gets the same toolset; the platform fee just buys you a lower cut on that variable fee as you scale.
- Basic
- $39/mo
- Grow Popular
- $79/mo
- Scale
- $249/mo
- Enterprise
- $799/mo
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Basic
- Unlimited campaigns
- Custom coupon codes
- Flexible payouts (cash + store credit)
- All integrations (Klaviyo, Tremendous & more)
- Full API access
Grow
Popular- Unlimited campaigns
- Custom coupon codes
- Flexible payouts (cash + store credit)
- All integrations (Klaviyo, Tremendous & more)
- Full API access
Scale
- Unlimited campaigns
- Custom coupon codes
- Flexible payouts (cash + store credit)
- All integrations (Klaviyo, Tremendous & more)
- Full API access
Enterprise
- Unlimited campaigns
- Custom coupon codes
- Flexible payouts (cash + store credit)
- All integrations (Klaviyo, Tremendous & more)
- Full API access
Does ReferralCandy have a free plan?
No. There's no free-forever plan. There is a free trial that lasts 7 days, and paid plans start at $39/mo.
Want free? Bitly and OneSignal have free plans: see all ReferralCandy alternatives →
AI Pricing Analysis
Pricing Model
It's a base fee plus a declining success-fee percentage on referral-driven sales — so you're paying for revenue generated, not seats or features. Every tier gets the same toolset; the platform fee just buys you a lower cut on that variable fee as you scale.
Tier Strategy
Basic fits a scrappy DTC brand testing referrals for the first time, while Grow and Scale are built for stores whose referral revenue has grown enough that the success fee starts stinging. The upgrade trigger isn't feature envy — it's doing the math and realizing a lower success-fee rate saves more than the higher base fee costs.
Competitive Positioning
At $39-$799/mo this sits mid-market — pricier than bare-bones referral widgets but nowhere near enterprise loyalty suites, and the hybrid model lets them undercut on entry price while still capturing upside from high-volume merchants. They're chasing growth-stage Shopify/BigCommerce brands who've outgrown DIY referral hacks but aren't ready for a full loyalty platform.
Growth Lever
The real lever is transaction volume, not features — as referral-driven sales climb, merchants get squeezed by the success fee until upgrading tiers makes financial sense. Multi-store brands also get nudged up by the flat $20/month-per-store surcharge plus that store's success-fee rate, so expansion is baked into how many storefronts you run.
Want the strategist's read on the live page? Read the AI teardown of ReferralCandy's pricing page →
ReferralCandy Pricing FAQ
- How much does ReferralCandy cost?
- Paid plans start at $39/mo, going up to $799/mo for larger teams.
- Is there a free plan?
- No free plan. But there is a free trial, so you can test it out before paying.
- Can I try it before paying?
- Yes — there's a free trial that lasts 7 days.
- How does the pricing work?
- It's a base fee plus a declining success-fee percentage on referral-driven sales — so you're paying for revenue generated, not seats or features. Every tier gets the same toolset; the platform fee just buys you a lower cut on that variable fee as you scale.
- Which plan makes sense for me?
- Basic fits a scrappy DTC brand testing referrals for the first time, while Grow and Scale are built for stores whose referral revenue has grown enough that the success fee starts stinging. The upgrade trigger isn't feature envy — it's doing the math and realizing a lower success-fee rate saves more than the higher base fee costs.
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Comparing ReferralCandy to something specific? Try ReferralCandy vs Attentive, ReferralCandy vs Birdeye, or ReferralCandy vs Bitly. Or see the best ReferralCandy alternatives, ranked.
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