CleverTap vs Bitly Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| CleverTap pricing | Bitly pricing | |
|---|---|---|
| Starts at | $85/mo | $10/mo |
| Number of plans | 3 | 5 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | usage-based | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Core
- Starter CleverAI™ tokens included
- On-brand content creation
- Omnichannel engagement
- Real-time behavioral segmentation
- Built-in experimentation and analytics
Pro
- Starter CleverAI™ tokens included
- Automated segmentation
- In-depth insights
- Send time and channel optimization
- Personalization across touchpoints
Ultimate
Popular- Starter CleverAI™ tokens included
- AI-powered journey automation
- Predictive segments with explainability
- Real-time, 1:1 recommendations
- Up to 10 years of data retention
Free
- 2 QR Codes/month
- 5 links/month
- 2 custom landing pages
- 3 custom back-halves/month
- Unlimited clicks & QR Code scans
- QR Code customizations
Core
- 5 QR Codes/month
- 100 links/month
- 5 custom landing pages
- 30 days of click & scan data
- UTM Builder
- Advanced QR Code customizations
- Link & QR Code redirects
- Bitly Assist: Create links and analyze performance with AI — NEW
Growth
Popular- 10 QR Codes/month
- 500 links/month
- 10 custom landing pages
- Complimentary custom domain*
- Branded links
- 4 months of click & scan data
- Bulk link & QR Code creation
Premium
- 200 QR Codes/month
- 3,000 links/month
- 20 custom landing pages
- 1 year of click & scan data
- Custom campaign-level tracking
- City-level and device type click & scan data
- Mobile deep linking
Enterprise
- Multiple users & group permission management
- At-scale link & QR Code generation
- Advanced performance tracking
- Customized onboarding & priority support
- Dedicated customer success manager
- High-volume API & webhook access
- 99.99% uptime
- SSO logins
CleverTap vs Bitly FAQ
- Which one is cheaper?
- Bitly is the cheaper option, starting at $10/mo vs $85/mo for CleverTap.
- Can I use either one for free?
- Bitly has a free plan. CleverTap doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. CleverTap uses usage-based pricing, while Bitly goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. CleverTap: CleverTap sits mid-to-premium in the customer engagement/CEP space — pricier than bare-bones push notification tools, but positioned as a more affordable entry into enterprise-grade engagement than giants like Braze. Hiding Pro and Ultimate pricing behind a sales call is a classic move to avoid being directly comparable on a pricing page. Bitly: Bitly sits mid-to-premium in the link management space — pricier than scrappy alternatives like TinyURL or Rebrandly's entry tier, but it's trading on brand recognition and being the default choice IT and marketing teams already trust. The $300 Premium jump (from $35 Growth) is steep, clearly designed to push serious volume users straight to talking to sales instead of self-serving Enterprise.
Still deciding? See the best CleverTap alternatives or the best Bitly alternatives, ranked with verified pricing.
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