Tolt vs CleverTap Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Basic
- Unlimited affiliates and referrals
- Manual payouts
- Resources page
- 2 programs
- 3 partner groups
- 3 team members
- 3 commission flows
- Email notifications
Growth
Popular- Unlimited affiliates and referrals
- Auto payouts (fast global payouts with 2% processing fee)
- PayPal, Wise, local bank, crypto and wire payouts
- Invoices for affiliates
- Collecting W-9/W-8 forms and filing 1099s
- 5 programs
- 5 partner groups
- 5 team members
- 5 commission flows
- Resources page
- Custom affiliate commissions
- Double sided rewards (coupons)
- Customizable email notifications
- Custom domain (i.e. affiliates.domain.com)
- No powered by link
Pro
- Unlimited affiliates and referrals
- Auto payouts (fast global payouts with 2% processing fee)
- Custom payout methods
- Invoices for affiliates
- Collecting W-9/W-8 forms and filing 1099s
- Unlimited programs
- Unlimited partner groups
- Unlimited team members
- Unlimited commission flows
- Resources page
- Custom affiliate commissions
- Double sided rewards (coupons)
- Customizable email notifications
- Custom domain (i.e. affiliates.domain.com)
- Dedicated Slack channel
- No powered by link
Enterprise
- Unlimited affiliates and referrals
- Auto payouts (fast global payouts with 2% processing fee)
- Invoices for affiliates
- Collecting W-9/W-8 forms and filing 1099s
- Custom payout methods
- Unlimited programs
- Unlimited partner groups
- Unlimited team members
- Unlimited commission flows
- Dedicated Slack channel
- Priority support
- No powered by link
Essentials
- Craft Omni-Channel Experiences
Advanced
Popular- Win with Hyper-Personalization
Cutting Edge
- Add Intelligence to your Campaigns
Tolt vs CleverTap FAQ
- Which one is cheaper?
- CleverTap is the cheaper option, starting at $7/mo vs $69/mo for Tolt.
- Can I use either one for free?
- Neither has a free plan. But Tolt and CleverTap offer a free trial.
- How do they charge?
- Different approach here. Tolt uses flat-rate pricing, while CleverTap goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Tolt: Sits mid-to-premium compared to bare-bones affiliate tools, but the $69 floor with no free plan signals they're not chasing hobbyists — they want businesses that already have real revenue moving through partnerships. Enterprise custom pricing at $50k+/month in earnings shows they're happy to scale up and capture larger programs too. CleverTap: At $7.5/mo (even as a promo), they're dangling an entry point that undercuts Braze and Iterable significantly — those tools don't even talk to you at this price. They're going after mid-market mobile-first teams who've outgrown basic ESPs but can't justify enterprise CDP pricing yet.
Keep tabs on both.
We'll monitor pricing changes for Tolt and CleverTap and let you know when something moves.