82 / 100

LiveAgent pricing teardown

https://www.liveagent.com/pricing

LiveAgent's pricing page is a strong self-serve conversion machine with transparent per-agent prices, a heavily promoted 'Most Popular' tier, an urgency-driven discount campaign, and an exhaustive feature comparison table. The layered discounting (33% off stacked on annual pricing plus a limited-time promo code) creates some clarity friction, but overall the page is detailed, well-anchored, and trust-reinforced with logos and case studies.

Tier structure

Small business

$15/mo (promo $10/mo, annual)

Medium business

$29/mo (promo $19/mo, annual)

Large business

$49/mo (promo $33/mo, annual) — Most Popular

Enterprise

$69/mo (promo $46/mo, annual)

Value metric

per agent/seat per month, billed annually or monthly

How limits scale

Incoming/Outgoing email accounts 3 → 10 → 150 → 500
Live chat buttons 2 → 5 → 50 → 100
Contact forms 3 → 10 → 50 → 200
Departments 10 → 20 → 150 → 300
Knowledge bases 1 → 1 → 2 → 10

Escalation logic

Plans escalate from basic ticketing/live chat to full omnichannel support with social/messaging integrations, then to enterprise-grade support services and near-unlimited limits; each tier explicitly includes everything from the tier below plus new feature categories (channels, security, reporting, support level).

Psychological anchors

  • Most Popular badge — Large business tier is visually highlighted with an orange border and 'MOST POPULAR' tag, nudging buyers toward the third of four tiers.
  • Strikethrough pricing — Every tier shows an original price crossed out next to a discounted price (e.g. $49 → $33), reinforcing a 33% savings narrative site-wide.
  • Enterprise as high anchor — Enterprise at $69 (promo $46) with 'Book demo call' CTA anchors the top of the range and makes Large business look reasonably priced by comparison.
  • Annual vs monthly toggle — Comparison table toggles between Monthly and Annually pricing, with annual consistently cheaper, steering users to commit longer-term.
  • Limited-time urgency banner — Top-of-page banner advertises a time-boxed 33% off + free AI Agent promo with discount codes, adding urgency beyond the standard annual discount.
  • Free trial as entry point — 30-day free trial with no credit card required lowers signup friction and serves as the primary self-serve conversion anchor.
  • Logo wall trust signal — 'Trusted by leading companies worldwide' with recognizable logos (Hyundai, Slido, LVBET, etc.) placed directly under the headline.

What this page is optimizing for

The page is optimized primarily for self-serve conversion — three of four tiers have instant 'Try for free' CTAs, prices are fully transparent, and a granular comparison table lets users self-qualify without sales contact; Enterprise alone shifts to lead-gen via 'Book demo call'.

Red flags

  • Stacked discounting (33% off plus separate promo codes for monthly/yearly) makes it hard to tell what the real standing price is.
  • Comparison table has extensive fine-print add-on costs (e.g. $39/month for Facebook, X, Viber, WhatsApp integrations) that aren't visible on the main pricing cards, creating potential bill-shock later.
  • Four pricing figures are shown for each tier (list monthly, promo monthly, list annual, promo annual) which adds cognitive load rather than a single clear number.
  • FAQ pricing answers reference only three tiers ($15/$29/$49) and omit Enterprise, suggesting inconsistent content maintenance.
  • Time-boxed discount ending 'January 1st, 2027' spans well over a year, undermining the urgency it's trying to create.

Best-practices scorecard

What works · 7

  • Clear recommended tier — Large business is explicitly marked 'MOST POPULAR' with distinct styling.
  • Visible prices — All four tiers show exact monthly per-agent prices upfront, with Enterprise being the only 'Book demo call' exception.
  • Annual discount offered — Annual billing toggle shows clear savings vs monthly across all tiers.
  • Value metric matches usage — Per-agent pricing aligns naturally with team growth in a helpdesk tool.
  • FAQ or objection handling — Dedicated FAQ section addresses trial terms, integration costs, and subscription tiers.
  • Trust signals present — Customer logos, case studies with quantified results (80% engagement increase, +75% response time improvement), and success stories reinforce credibility.
  • Clear CTAs per tier — Each tier has a distinct CTA ('Try for free' or 'Book demo call') matched to its funnel stage.

Half measures · 1

  • Tier differences are scannable — Top cards summarize key features well, but the full comparison table is extremely long and dense, requiring heavy scrolling to compare add-ons and limits.