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Shipday pricing teardown

https://www.shipday.com/pricing

Shipday's pricing page displays three visible tiers (Branded Elite, Business AI Lite, Business AI) with clear starting prices, included order allowances, and a highlighted middle plan, but the underlying page text reveals a much messier reality with 6+ overlapping plan names (Basic, Professional Lite, Professional, Branded Premium, Elite, Business AI) that don't match what's shown in the screenshot. This inconsistency, combined with a country selector that changes pricing and a per-order overage model that could punish growing merchants, undermines trust despite decent visual execution.

Tier structure

Basic

Free ($0/mo)

Professional Lite

$19/mo

Professional

$39/mo

Branded Premium

$79/mo

Branded Elite

$99/mo

Business AI Lite

$159/mo

Business AI

$349/mo

Value metric

hybrid: flat monthly fee with included order allowance plus per-extra-order overage

How limits scale

Included Orders/month 300 (Basic/free) → 300 (Professional Lite/Professional/Branded Premium) → 300 (Branded Elite) → 750 (Business AI Lite) → 1,000 (Business AI)
Per extra order cost $0.04 (Professional Lite/Professional) → $0.20 (Branded Elite) → $0.20 (Business AI Lite) → $0.25 (Business AI)
Driver accounts 10 (Basic) → 15 (Professional Lite) → Unlimited (Professional and above)
Dispatch/staff accounts 1 (Basic) → 5 (Professional Lite/Professional) → 15 (Branded Elite) → Unlimited (Business AI Lite/Business AI)

Escalation logic

Tiers escalate from a free/low-cost plan with limited drivers and orders up through branded experience features, AI agents, and finally unlimited orders with advanced AI automation and multi-location support; each tier explicitly builds on 'all [previous plan] features, plus' the next set of capabilities.

Psychological anchors

  • Highlighted/recommended plan — Business AI Lite is visually bordered in green with a filled 'Get started' button, positioning it as the decoy/recommended middle option between Branded Elite and Business AI.
  • Enterprise anchor — A dark 'Enterprise pricing' banner with 'Talk to Sales' sits below the tiers, implying a higher, undisclosed price point to make the visible $349/mo tier feel more reasonable.
  • Free entry tier — A 'Basic' free-forever plan (mentioned in text/FAQ but not shown in the main screenshot) with up to 300 orders/month and 10 drivers serves as a low-friction entry anchor.
  • 'Most value' badge — Text content shows an 'Elite' plan labeled 'Most value' in at least one page variant, reinforcing a preferred choice.
  • Charm-adjacent round pricing — Prices ($99, $159, $349) are round rather than charm-priced ($X9), signaling a premium/serious positioning rather than consumer SaaS.

What this page is optimizing for

The page is optimized primarily for self-serve conversion (visible prices, 'Get started' and 'Start free' CTAs on every tier, instant signup) with a secondary enterprise lead-gen path via the 'Talk to Sales' banner for custom/API needs.

Red flags

  • Screenshot shows only 3 tiers (Branded Elite, Business AI Lite, Business AI) while page text reveals additional plans (Basic, Professional Lite, Professional, Branded Premium) that are missing or hidden from the primary view, creating confusion about actual tier count and naming.
  • Per-extra-order overage rates vary inconsistently across tiers ($0.04, $0.20, $0.25) without clear rationale tied to plan value.
  • Country selector implies pricing varies by region but no explanation of how or why, which could feel opaque to international visitors.
  • FAQ references a '$39/month plan' and 'free trial' that don't align with the three plans and no-trial policy shown elsewhere on the page, indicating stale or duplicated content.
  • No annual billing toggle or discount is visible anywhere on the page, missing a common conversion and retention lever.
  • Dispatcher/staff account limits (15 seats) on the mid-tier could feel like an arbitrary seat cap that punishes growing teams without clear upsell logic explained.

Best-practices scorecard

What works · 5

  • Clear recommended tier — Business AI Lite is visually highlighted with a border and filled CTA button as the middle/decoy option.
  • Visible prices — All three main tiers show explicit starting prices ($99, $159, $349) and included order counts.
  • FAQ or objection handling — FAQ section covers billing, trials, and downgrade behavior, though some answers reference plans not shown on the visible page.
  • Trust signals present — Customer logos ('Trusted by big & small businesses'), a named testimonial with photo, and named case study companies are present.
  • Clear CTAs per tier — Each tier has a distinct 'Get started' button, plus a top-level 'Start free' and 'Talk to Sales' for enterprise.

Half measures · 2

  • Value metric matches usage — Per-order pricing scales with usage reasonably, but overage rates increase with higher tiers ($0.20 to $0.25), which is counterintuitive for higher-paying customers.
  • Tier differences are scannable — A 'Compare plan features' expandable table exists, but the underlying text shows plan names and features that don't cleanly match the three cards shown, creating scan friction.

What's missing · 1

  • Annual discount offered — No monthly/annual toggle or discount messaging appears anywhere on the page.