Builder.io vs Apollo GraphQL Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Builder.io | Apollo GraphQL | |
|---|---|---|
| Starts at | $24/mo | $5/mo |
| Number of plans | 4 | 4 |
| Free plan | ||
| Free trial | — | — |
| Pricing model | per-seat | usage-based |
Free
- Up to 5 users
- 60 monthly Agent Credits
- Connect with GitHub, GitLab, and Bitbucket, Figma plugin, VS Code extension
- Admin-only role
Pro
- Up to 5 users
- 500 monthly Agent Credits
- Pay-as-you-go for more usage
- Agent Credit rollovers
- 30-day activity history
- Built-in MCP Servers
- Standard support
Team
- Up to 20 users
- 500 monthly Agent Credits
- AI training opt-out
- Builder Agent in Slack and JIRA
- Admin, Developer, Designer, Editor roles
- Commenting and Peer Reviews
- Custom MCP servers
- Password-protected previews
- Usage metrics
- Priority support
Enterprise
- Custom user seats
- Custom Agent Credits
- Connect with Bitbucket Enterprise, GitLab Enterprise, Azure DevOps
- Design System Intelligence
- Training opt-out by default
- Privacy mode
- Role-based access control (RBAC)
- Faster development environments
- Single Sign-On (SSO)
- Uptime and Premium Support SLAs
- Onboarding & deployed engineering support
Free
- GraphOS - Apollo's complete API management platform
- Supports any GraphQL API
- Self-hosted GraphOS Router (limited to 60 requests per minute)
- Built-in support for GraphQL Federation, Connectors, Response Caching, Federated Subscriptions, and more.
Developer
- GraphOS - Apollo's complete API management platform
- Supports any GraphQL API
- Self-hosted GraphOS Router
- Built-in support for GraphQL Federation, Connectors, Response Caching, Federated Subscriptions, and more.
Standard
- GraphOS - Apollo's complete API management platform
- Supports any GraphQL API
- Self-hosted GraphOS Router
- Built-in support for GraphQL Federation, Connectors, Response Caching, Federated Subscriptions, and more.
- Schema Proposals - Collaboration and approval workflows
- Single sign-on (SSO)
Enterprise
- GraphOS - Apollo's complete API management platform
- Supports any GraphQL API
- Self-hosted GraphOS Router
- Built-in support for GraphQL Federation, Connectors, Response Caching, Federated Subscriptions, and more.
- Schema Proposals - Collaboration and approval workflows
- Single sign-on (SSO)
- Audit logging
- Custom MSA
- (Add-on) Premium Support Packages
- (Add-on) Professional Services Packages
Builder.io vs Apollo GraphQL FAQ
- Which one is cheaper?
- Apollo GraphQL is the cheaper option, starting at $5/mo vs $24/mo for Builder.io.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Builder.io uses per-seat pricing, while Apollo GraphQL goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Builder.io: At $24-40/seat, Builder.io lands in the mid-tier of the visual CMS/headless builder space — pricier than bare-bones page builders but cheaper than full enterprise DXPs. They're clearly chasing dev-adjacent teams who want visual editing without paying Contentful- or Sanity-tier enterprise premiums until they actually need enterprise features. Apollo GraphQL: They're positioned as the accessible entry point into GraphQL federation tooling — $5/mo to start is nearly frictionless compared to enterprise API management suites that require sales calls from day one. The custom-priced tiers exist to compete for platform-level deals against players like Postman or enterprise API gateways once volume and compliance needs escalate.
Still deciding? See the best Builder.io alternatives or the best Apollo GraphQL alternatives, ranked with verified pricing.
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