Buttondown vs 123FormBuilder Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Buttondown | 123FormBuilder | |
|---|---|---|
| Starts at | Custom | Custom |
| Number of plans | 1 | 0 |
| Free plan | — | |
| Free trial | — | — |
| Pricing model | usage-based | N/A |
Free
- Rich text or markdown editor
- Send from a custom domain
- Hosted newsletter archives
- Privacy-first
Buttondown vs 123FormBuilder FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Buttondown has a free plan. 123FormBuilder doesn't — you'll need to pay from day one.
- How do they charge?
- Check each product's pricing page for the latest details on how billing works.
- Which one is a better deal?
- Depends on what you need. Buttondown: Buttondown is positioned as the indie/developer-friendly alternative to Mailchimp or ConvertKit — leaner, more transparent, and cheaper at small scale. The 50% nonprofit discount and the 'contact us' gate for high-volume senders signal they're deliberately targeting small creators and mission-driven orgs, not enterprise marketing teams.
Keep tabs on both.
We'll monitor pricing changes for Buttondown and 123FormBuilder and let you know when something moves.