FullStory vs Funnel Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Business
- StoryAI Summaries
- Live Session Viewing
- Developer Tools
- Heatmaps
- Scroll Maps
- Click Maps
- Session Replay
- Tabbed Browsing
- Session Summary Notes
- Conversion Maps
- Guides and Surveys
- Mobile Analytics
- Customizable Dashboards
- Funnels
- Page Flow Analysis
- User Segmentation
- Sentiment Signals
- User Trends
- Event Sequence
- Metrics
- Segment Health
- Tables
- Retention Analysis
- Journeys
- Metric Insights
- Watched Elements
- Conversion Analysis
- Co-Browsing
- Omnisearch
- Segment Alerts
- Event Filter
- Platform Filter
- Unlimited Spaces
- Templates
- User Filter
- Personal Workspace
- Metric Alerts
- Activation Quota
- Integrations
- Webhooks
- Data Export
- Consent API
- FS.Identity API
- Element API
- AI-Powered Fullcapture
- Private and Sensitive Data Excluded by Default
- Retroactive Data History
- Server Side Events Capture
- Data Layer Capture
- Data Quality Monitoring
- Data Studio
- Recommendations
- Multi-Organization Management
- Role-Based Access Control
- Sensitive Data Detection
- Configurable Form Privacy
- Persistent Data Encryption Using AES-256 Standards
- Restriction by IP
- Restriction by Location
- Restriction by User Agent
- Security Compliance
- SAML Single Sign-On (SSO)
Advanced
Popular- StoryAI Summaries
- Live Session Viewing
- Developer Tools
- Heatmaps
- Scroll Maps
- Click Maps
- Session Replay
- Tabbed Browsing
- Session Summary Notes
- Conversion Maps
- Guides and Surveys
- Mobile Analytics
- Customizable Dashboards
- Funnels
- Page Flow Analysis
- User Segmentation
- Sentiment Signals
- User Trends
- Event Sequence
- Metrics
- Segment Health
- Tables
- Retention Analysis
- Journeys
- Metric Insights
- Watched Elements
- Conversion Analysis
- Co-Browsing
- Omnisearch
- Segment Alerts
- Event Filter
- Platform Filter
- Unlimited Spaces
- Templates
- User Filter
- Personal Workspace
- Metric Alerts
- Activation Quota
- Integrations
- Webhooks
- Data Export
- Consent API
- FS.Identity API
- Element API
- AI-Powered Fullcapture
- Private and Sensitive Data Excluded by Default
- Retroactive Data History
- Server Side Events Capture
- Data Layer Capture
- Data Quality Monitoring
- Data Studio
- Recommendations
- Multi-Organization Management
- Role-Based Access Control
- Sensitive Data Detection
- Configurable Form Privacy
- Persistent Data Encryption Using AES-256 Standards
- Restriction by IP
- Restriction by Location
- Restriction by User Agent
- Security Compliance
- SAML Single Sign-On (SSO)
Enterprise
- StoryAI Summaries
- Live Session Viewing
- Developer Tools
- Heatmaps
- Scroll Maps
- Click Maps
- Session Replay
- Tabbed Browsing
- Session Summary Notes
- Conversion Maps
- Guides and Surveys
- Mobile Analytics
- Customizable Dashboards
- Funnels
- Page Flow Analysis
- User Segmentation
- Sentiment Signals
- User Trends
- Event Sequence
- Metrics
- Segment Health
- Tables
- Retention Analysis
- Journeys
- Metric Insights
- Watched Elements
- Conversion Analysis
- Co-Browsing
- Omnisearch
- Segment Alerts
- Event Filter
- Platform Filter
- Unlimited Spaces
- Templates
- User Filter
- Personal Workspace
- Metric Alerts
- Activation Quota
- Integrations
- Webhooks
- Data Export
- Consent API
- FS.Identity API
- Element API
- AI-Powered Fullcapture
- Private and Sensitive Data Excluded by Default
- Retroactive Data History
- Server Side Events Capture
- Data Layer Capture
- Data Quality Monitoring
- Data Studio
- Recommendations
- Multi-Organization Management
- Role-Based Access Control
- Sensitive Data Detection
- Configurable Form Privacy
- Persistent Data Encryption Using AES-256 Standards
- Restriction by IP
- Restriction by Location
- Restriction by User Agent
- Security Compliance
- SAML Single Sign-On (SSO)
Starter
- 121 Connectors
- Funnel Dashboards
- 3 Reporting solutions
- Data Explorer
- Data harmonization
- Currency conversion
- Storage
- Workspaces
- Portals
- Data source templates
- External authentication
- Naming conventions
- User roles & permissions
- Auto-connect
- Single Sign-On
- Export frequency
- Support
- Implementation services
Business
Popular- 579 Connectors
- Advanced Data Hub capabilities
- Custom integrations
- Measurement
- Funnel Dashboards
- 6 Reporting solutions
- 26 Export solutions
- Data Explorer
- Data harmonization
- Currency conversion
- Storage
- Workspaces
- Portals
- Data source templates
- External authentication
- Naming conventions
- User roles & permissions
- Auto-connect
- Custom connectors
- Custom destinations
- Single Sign-On
- Looker Studio
- PowerBI
- Tableau
- Google Analytics 4 upload
- Google Sheets
- Conversion APIs
- Google Cloud
- AWS
- Azure
- Snowflake
- Export frequency
- MMM
- MTA
- Incrementality testing
- Triangulation
- Support
- Implementation services
Enterprise
- 600+ Connectors
- Advanced Data Hub capabilities
- Custom integrations
- Enterprise governance & compliance
- Measurement
- Funnel Dashboards
- 6 Reporting solutions
- 27 Export solutions
- Data Explorer
- Data harmonization
- Currency conversion
- Storage
- Workspaces
- Portals
- Data source templates
- External authentication
- Naming conventions
- User roles & permissions
- Auto-connect
- Custom connectors
- Custom destinations
- Single Sign-On
- Advanced roles & permissions
- Audit log
- EU Data Center available
- Multi-entity usage
- Looker Studio
- PowerBI
- Tableau
- Google Analytics 4 upload
- Google Sheets
- Conversion APIs
- Google Cloud
- AWS
- Azure
- Snowflake
- Export frequency
- MMM
- MTA
- Incrementality testing
- Triangulation
- Support
- Implementation services
- Enterprise SLA
FullStory vs Funnel FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- FullStory has a free plan. Funnel doesn't — you'll need to pay from day one.
- How do they charge?
- Different approach here. FullStory uses custom pricing, while Funnel goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. FullStory: FullStory positions as a premium analytics player — they're not trying to win on price, they're competing on data fidelity and DX Intelligence against Heap and Mixpanel. The all-custom pricing signals they're targeting mid-market and up, not scrappy startups. Funnel: Funnel sits in the premium tier of marketing data connectors, competing with Supermetrics and Windsor.ai but positioning above them on data quality and transformation depth. They're not chasing SMBs — $300/mo floor with no free trial signals they're targeting mid-market and up.
Still deciding? See the best FullStory alternatives or the best Funnel alternatives, ranked with verified pricing.
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We'll monitor pricing changes for FullStory and Funnel and let you know when something moves.