Instapage vs Swipe Pages Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Instapage | Swipe Pages | |
|---|---|---|
| Starts at | $99/mo | $29/mo |
| Number of plans | 3 | 3 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | hybrid | flat-rate |
Price is one row. To weigh the features too, use our feature comparison template →
Create
- Website & landing page builder
- Reusable page blocks and forms
- Real-time visual collaboration
- Triggered popups and sticky bars
- AI content
- Contacts and email
- Programmatic pages
Optimize
Popular- Server-side A/B testing
- Hypothesis setting
- Experimentation history
- Customizable traffic splitting
- Scheduling
- Multi-step forms
- Dynamic text replacement
Convert
- Enterprise-ready platform
- Ad-to-page personalization
- Global elements
- Root domain publishing
- Heatmaps
- Direct lead bypass
- CSM & professional services
Startup
- Conversions
- Custom Domains
- Traffic
- Landing Pages
- Funnels
Marketer
Popular- AMP
- Conversions
- Custom Domains
- Traffic
- Landing Pages
- Funnels
- Conversion Optimized Templates
- Smart Pages
- Saved Templates
- AI Assistant
- Version History
- Server Side A/B Testing
- Dynamic Text Replacement
- Analytics & Conversion Tracking
- Zapier Integration
- Direct Integrations
- Lead Notifications
- Lead Magnet Delivery
- Multi-step Forms
- Hosting with SSL & CDN
- Unsplash Images
- Ecommerce - Stripe Checkouts
- Full Chat & Email Support
Agency
- AMP
- Conversions
- Custom Domains
- Traffic
- Landing Pages
- Funnels
- Conversion Optimized Templates
- Smart Pages
- Client Subaccounts
- Team Members
- Global Blocks
- Global Scripts
- Global Webhooks
- Saved Templates
- AI Assistant
- Custom Fonts
- Version History
- Server Side A/B Testing
- Dynamic Text Replacement
- Analytics & Conversion Tracking
- Zapier Integration
- Direct Integrations
- Lead Notifications
- Lead Magnet Delivery
- Multi-step Forms
- Hosting with SSL & CDN
- Unsplash Images
- Ecommerce - Stripe Checkouts
- Full Chat & Email Support
Instapage vs Swipe Pages FAQ
- Which one is cheaper?
- Swipe Pages is the cheaper option, starting at $29/mo vs $99/mo for Instapage.
- Can I use either one for free?
- Neither has a free plan. But Instapage and Swipe Pages offer a free trial.
- How do they charge?
- Different approach here. Instapage uses hybrid pricing, while Swipe Pages goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Instapage: Instapage sits firmly in premium territory — $99/mo as an entry price is steep next to Unbounce or Leadpages, which start much lower. They're clearly not chasing budget-conscious solopreneurs; they're going after mid-market and enterprise marketing teams who'll treat page performance as a revenue lever, not a nice-to-have. Swipe Pages: Sitting in the low-to-mid range of the landing page builder space, undercutting Unbounce and Instapage while still asking more than bare-bones tools like Carrd. They're clearly chasing performance marketers and small agencies who want conversion-focused features without paying premium-tier prices.
Still deciding? See the best Instapage alternatives or the best Swipe Pages alternatives, ranked with verified pricing.
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