Kajabi vs Sellfy Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Kajabi Sellfy
Starts at Custom $39/mo
Number of plans 4 3
Free plan
Free trial
Pricing model flat-rate flat-rate

Starter

Custom
  • Products
  • Communities
  • Access Groups
  • Funnels
  • Websites
  • Landing Pages
  • Marketing Emails
  • Creator Studio
  • Kajabi Customer App
  • Cohorts Courses
  • Video Transcriptions & Translations
  • Branded Mobile App
  • API
  • Custom Code Editor
  • Affiliate Programs
  • Custom Domain
  • Checkout Pages
  • Payment Integrations
  • 3rd Party Integrations
  • Advanced Automations
  • Webhooks
  • AI Features
  • Universal Inbox
  • Comment-to-DM
  • Remove Kajabi Branding

Basic

Custom
  • Products
  • Communities
  • Access Groups
  • Funnels
  • Websites
  • Landing Pages
  • Marketing Emails
  • Creator Studio
  • Kajabi Customer App
  • Cohorts Courses
  • Video Transcriptions & Translations
  • Branded Mobile App
  • API
  • Custom Code Editor
  • Affiliate Programs
  • Custom Domain
  • Checkout Pages
  • Payment Integrations
  • 3rd Party Integrations
  • Advanced Automations
  • Webhooks
  • AI Features
  • Universal Inbox
  • Comment-to-DM
  • Remove Kajabi Branding

Growth

Custom
  • Products
  • Communities
  • Access Groups
  • Funnels
  • Websites
  • Landing Pages
  • Marketing Emails
  • Creator Studio
  • Kajabi Customer App
  • Cohorts Courses
  • Video Transcriptions & Translations
  • Branded Mobile App
  • API
  • Custom Code Editor
  • Affiliate Programs
  • Custom Domain
  • Checkout Pages
  • Payment Integrations
  • 3rd Party Integrations
  • Advanced Automations
  • Webhooks
  • AI Features
  • Universal Inbox
  • Comment-to-DM
  • Remove Kajabi Branding

Pro

Custom
  • Products
  • Communities
  • Access Groups
  • Funnels
  • Websites
  • Landing Pages
  • Marketing Emails
  • Creator Studio
  • Kajabi Customer App
  • Cohorts Courses
  • Video Transcriptions & Translations
  • Branded Mobile App
  • API
  • Custom Code Editor
  • Affiliate Programs
  • Custom Domain
  • Checkout Pages
  • Payment Integrations
  • 3rd Party Integrations
  • Advanced Automations
  • Webhooks
  • AI Features
  • Universal Inbox
  • Comment-to-DM
  • Remove Kajabi Branding

Starter

Popular
$39/mo
  • Up to $10k in sales per year
  • Sell downloads, subscriptions and merch
  • Unlimited products
  • Email marketing
  • Core marketing features
  • Transaction fees
  • Digital products
  • Physical product
  • Subscriptions
  • Print-on-demand products
  • Maximum product file size
  • Custom fields
  • Product migration
  • Store editor
  • Store themes
  • Apply custom code
  • Connect your own domain
  • Remove "Sellfy" branding
  • Store design migration
  • Coupon codes
  • Customer reviews
  • Free Email marketing credits
  • Product upselling
  • Cart abandonment
  • Affiliate program
  • PayPal/Stripe gateway support
  • Free SSL certificate
  • Optimized for mobile devices
  • Advanced VAT & tax settings
  • Integrations
  • 24/7 email support
  • Priority support

Business

$79/mo
  • Up to $50k in sales per year
  • Sell downloads, subscriptions and merch
  • Unlimited products
  • Email marketing
  • Custom fields
  • Core marketing features
  • Product upselling
  • Cart abandonment
  • Affiliate marketing
  • Transaction fees
  • Digital products
  • Physical product
  • Subscriptions
  • Print-on-demand products
  • Maximum product file size
  • Product migration
  • Store editor
  • Store themes
  • Apply custom code
  • Connect your own domain
  • Remove "Sellfy" branding
  • Store design migration
  • Coupon codes
  • Customer reviews
  • Free Email marketing credits
  • Cart abandonment
  • Affiliate program
  • PayPal/Stripe gateway support
  • Free SSL certificate
  • Optimized for mobile devices
  • Advanced VAT & tax settings
  • Integrations
  • 24/7 email support
  • Priority support

Premium

$159/mo
  • Up to $200k in sales per year
  • Sell downloads, subscriptions and merch
  • Unlimited products
  • Email marketing
  • Custom fields
  • Core marketing features
  • Product upselling
  • Cart abandonment
  • Affiliate marketing
  • Product and design migration
  • Priority support
  • Transaction fees
  • Digital products
  • Physical product
  • Subscriptions
  • Print-on-demand products
  • Maximum product file size
  • Product migration
  • Store editor
  • Store themes
  • Apply custom code
  • Connect your own domain
  • Remove "Sellfy" branding
  • Store design migration
  • Coupon codes
  • Customer reviews
  • Free Email marketing credits
  • Affiliate program
  • PayPal/Stripe gateway support
  • Free SSL certificate
  • Optimized for mobile devices
  • Advanced VAT & tax settings
  • Integrations
  • 24/7 email support

Kajabi vs Sellfy FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Neither has a free plan. But Kajabi and Sellfy offer a free trial.
How do they charge?
Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. Kajabi: Kajabi plays the premium all-in-one card against Teachable and Thinkific — they're not trying to win on price, they're selling the 'one platform to replace five tools' story. The 50% spring promo is a tell that they're feeling pressure from cheaper competitors and need to lower the entry barrier without permanently cutting rates. Sellfy: Sellfy sits in the mid-market of digital commerce platforms — cheaper than Shopify with apps stacked on, but pricier than bare-bones options like Gumroad's free tier. They're clearly targeting creators and small digital businesses who want an all-in-one storefront without stitching together tools, and the annual discount to $29/mo makes Starter competitive for that audience.

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