Nightwatch vs Ahrefs Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Nightwatch | Ahrefs | |
|---|---|---|
| Starts at | $79/mo | $129/mo |
| Number of plans | 4 | 4 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | usage-based | per-seat |
Starter
- Keywords
- AI prompts
- Websites
- Competitors / site
- Site audit pages
- Total AI responses / mo
- SEO Agent credits / mo
- YouTube
- Bing
- Yahoo
- DuckDuckGo
- Google Maps
- ChatGPT
- Claude
- Gemini
- Perplexity
- AI Mode
- AI Overview
- Google, YouTube & Bing
- Google Analytics integration
- Site audits
- Real-time on-demand checks
Professional
Popular- Keywords
- AI prompts
- Websites
- Competitors / site
- Site audit pages
- Total AI responses / mo
- SEO Agent credits / mo
- YouTube
- Bing
- Yahoo
- DuckDuckGo
- Google Maps
- ChatGPT
- Claude
- Gemini
- Perplexity
- AI Mode
- AI Overview
- Looker Studio integration
- White label reports
- Unlimited user seats
- API access
Agency
- Keywords
- AI prompts
- Websites
- Competitors / site
- Site audit pages
- Total AI responses / mo
- SEO Agent credits / mo
- YouTube
- Bing
- Yahoo
- DuckDuckGo
- Google Maps
- ChatGPT
- Claude
- Gemini
- Perplexity
- AI Mode
- AI Overview
- Dedicated account manager
- Priority support (SLA)
- Custom API rate limits
- SSO & advanced security
Enterprise
- Keywords
- AI prompts
- Websites
- Competitors / site
- Site audit pages
- Total AI responses / mo
- SEO Agent credits / mo
- YouTube
- Bing
- Yahoo
- DuckDuckGo
- Google Maps
- ChatGPT
- Claude
- Gemini
- Perplexity
- AI Mode
- AI Overview
- Custom data retention
- Dedicated infrastructure
- Custom integrations
- Volume discounts
Lite
- 5 projects
- 6 months of historical data
- 750 tracked keywords
- 5 tracked prompts
- 100,000 crawl credits
- 1,000 credits per user
- 1 user included
- Add 2 more users at $40/mo each
- Dashboard
- Site Explorer
- Keywords Explorer
- Brand Radar
- Site Audit
- Always-on audit
- Rank Tracker
- Competitive Analysis
- SERP history
- Page Inspect
- Web Analytics
- API access
- MCP Server
- Report Builder
- Social Media Manager Beta
- GBP Monitor Beta
Standard
- 20 projects
- 2 years of historical data
- 2,000 tracked keywords
- 10 tracked prompts
- 500,000 crawl credits
- Unlimited credits per user
- 1 user included
- Add 5 more users at $60/mo each
- Dashboard
- Site Explorer
- Keywords Explorer
- Brand Radar
- Site Audit
- Always-on audit
- Rank Tracker
- Competitive Analysis
- SERP history
- Page Inspect
- Web Analytics
- API access
- MCP Server
- Report Builder
- Social Media Manager Beta
- GBP Monitor Beta
- Portfolios
- Content Explorer
- Batch Analysis
- SERP comparison
- Web visibility
- Site structure
- Broken backlinks
- Broken links
- Outgoing links
- Calendar view
- Linking authors
- AI suggestions
- Keyword clusters
- Search intents
- Translations
- SERP updates
Advanced
- 50 projects
- 5 years of historical data
- 5,000 tracked keywords
- 20 tracked prompts
- 1,500,000 crawl credits
- Unlimited credits per user
- 1 user included
- Add 10 more users at $80/mo each
- Dashboard
- Site Explorer
- Keywords Explorer
- Brand Radar
- Site Audit
- Always-on audit
- Rank Tracker
- Competitive Analysis
- SERP history
- Page Inspect
- Web Analytics
- API access
- MCP Server
- Report Builder
- Social Media Manager Beta
- GBP Monitor Beta
- Portfolios
- Content Explorer
- Batch Analysis
- SERP comparison
- Web visibility
- Site structure
- Broken backlinks
- Broken links
- Outgoing links
- Calendar view
- Linking authors
- AI suggestions
- Keyword clusters
- Search intents
- Translations
- SERP updates
- Looker Studio integration
- Search type distribution
- Agency directory listing
- Segmentation Soon
- HTTP authentication
Enterprise
- Uncapped API access
- SSO & enterprise-grade security
- Access management & audit log
- Unlimited historical data
- Personalized higher limits & data exports
- Forecasting & trends
Nightwatch vs Ahrefs FAQ
- Which one is cheaper?
- Nightwatch starts lower at $79/mo, compared to $129/mo for Ahrefs.
- Can I use either one for free?
- Ahrefs has a free plan. Nightwatch doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Nightwatch uses usage-based pricing, while Ahrefs goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Nightwatch: Mid-market positioning — cheaper than Semrush or Ahrefs at the agency tier but more expensive than bare-bones rank trackers like SerpRobot. They're going after boutique agencies and in-house SEO teams who want serious rank tracking without paying for a full SEO suite they'll only half-use. Ahrefs: Ahrefs sits in the premium tier of SEO tools — more expensive than Ubersuggest or Mangools by a wide margin, and roughly neck-and-neck with Semrush on mid-tier plans. They're going after serious SEO practitioners and agencies who treat data quality as non-negotiable, not budget-conscious beginners.
Keep tabs on both.
We'll monitor pricing changes for Nightwatch and Ahrefs and let you know when something moves.