Setmore vs Vagaro Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Setmore Vagaro
Starts at $12/mo $30/mo
Number of plans 2 1
Free plan
Free trial
Pricing model per-seat per-seat

Get Pro

Popular
$12/mo
  • Unlimited appointments
  • Accept payments
  • Branded Booking Page
  • Branded Mobile App
  • SMS & email reminders
  • Email confirmations
  • Recurring appointments
  • 2-way calendar sync
  • Remove Setmore branding
  • Block customers
  • Google Reviews
  • iOS and Android apps
  • Custom notifications & reminders
  • Team collaboration tools
  • Priority support
  • Donating 1% to plant trees

Start Free

$0/mo
  • 200 appointments
  • Accept payments
  • Branded Booking Page
  • Branded Mobile App
  • Email reminders
  • Email confirmations
  • Integrations with leading apps
  • iOS and Android apps
  • Team collaboration tools

One Location

$30/mo
  • AI-powered business tools & marketing
  • Payments
  • Free credit card reader*
  • Calendar & resource management
  • Customer waitlist options
  • Memberships, packages, & gift certificates
  • 1,000 free emails monthly
  • Advanced reporting
  • Customer loyalty programs
  • Customer tracking & client data
  • SOAP notes
  • Business & employee booking widget
  • Daily Deals
  • Inventory tracking
  • Invoices
  • Free listing on the Vagaro Marketplace
  • Unlimited notifications & appointment reminders
  • Online booking on Vagaro, Instagram, Facebook & Apple Maps

Setmore vs Vagaro FAQ

Which one is cheaper?
Setmore starts lower at $12/mo, compared to $30/mo for Vagaro.
Can I use either one for free?
Setmore has a free plan. Vagaro doesn't — though they do offer a free trial.
How do they charge?
Both use a per-seat model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. Setmore: At $12/seat, Setmore lands cheap relative to scheduling tools like Acuity or Square Appointments, positioning itself as the budget-friendly entry point for small service businesses. They're clearly chasing solopreneurs and small teams who want Calendly-adjacent features without the enterprise price tag. Vagaro: At roughly $24-30/mo for a single user, Vagaro lands in the affordable-to-mid range for salon/spa/fitness booking software, clearly courting solo practitioners and small shops who'd balk at premium platforms. The discounted price suggests they're leaning hard into promos to win price-sensitive independents away from cheaper booking-only tools.

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