Vagaro Pricing (2026)

Vagaro charges per staff seat, with cost climbing in steps as you add people (2, 3, 4, 5, 6, 7+), and separately by location count. So the real unit you're buying isn't 'software access,' it's headcount plus number of shops running on the platform.

From $30/mo 1 plan per-seat Free trial Best Vagaro alternatives → Vagaro's competitors →
One Location
$30/mo per seat
Verified Aug 02, 2026 Official pricing page
Screenshot of Vagaro's pricing page showing its plans and prices
Their pricing page, captured Aug 02, 2026

Keep up with your competitors, without the manual work.

Outmano tracks pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.

Try Outmano free »

One Location

$30/mo per seat
  • AI-powered business tools & marketing
  • Payments
  • Free credit card reader*
  • Calendar & resource management
  • Customer waitlist options
  • Memberships, packages, & gift certificates
  • 1,000 free emails monthly
  • Advanced reporting
  • Customer loyalty programs
  • Customer tracking & client data
  • SOAP notes
  • Business & employee booking widget
  • Daily Deals
  • Inventory tracking
  • Invoices
  • Free listing on the Vagaro Marketplace
  • Unlimited notifications & appointment reminders
  • Online booking on Vagaro, Instagram, Facebook & Apple Maps

Does Vagaro have a free plan?

No. There's no free-forever plan. There is a free trial that lasts 30 days, and paid plans start at $30/mo.

Want free? Cal.com, Calendly, and Setmore have free plans: see all Vagaro alternatives →

AI Pricing Analysis

Pricing Model

Vagaro charges per staff seat, with cost climbing in steps as you add people (2, 3, 4, 5, 6, 7+), and separately by location count. So the real unit you're buying isn't 'software access,' it's headcount plus number of shops running on the platform.

Tier Strategy

The 'Just Me' tier at $30/mo (or $23.99 with the current promo) is built for solo operators — a single stylist, trainer, or therapist running their own book. The second you hire staff or open a second location, you're bumped into a higher-priced bracket, so the upgrade trigger is purely headcount and footprint, not feature need.

Competitive Positioning

At roughly $24-30/mo for a single user, Vagaro lands in the affordable-to-mid range for salon/spa/fitness booking software, clearly courting solo practitioners and small shops who'd balk at premium platforms. The discounted price suggests they're leaning hard into promos to win price-sensitive independents away from cheaper booking-only tools.

Growth Lever

Growth here is baked into the org chart, not feature gates — adding any staff member or opening a second location automatically pushes you into a costlier tier, so expansion revenue comes from headcount growth rather than upselling premium features. That makes it a business that scales its pricing right alongside your business's own growth.

Want the strategist's read on the live page? Read the AI teardown of Vagaro's pricing page →

Vagaro Pricing FAQ

How much does Vagaro cost?
Paid plans start at $30/mo.
Is there a free plan?
No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?
Yes — there's a free trial that lasts 30 days.
How does the pricing work?
Vagaro charges per staff seat, with cost climbing in steps as you add people (2, 3, 4, 5, 6, 7+), and separately by location count. So the real unit you're buying isn't 'software access,' it's headcount plus number of shops running on the platform.
Is there a discount for annual billing?
Exclusive offer! $23.99/mo instead of $30.00/mo.
Which plan makes sense for me?
The 'Just Me' tier at $30/mo (or $23.99 with the current promo) is built for solo operators — a single stylist, trainer, or therapist running their own book. The second you hire staff or open a second location, you're bumped into a higher-priced bracket, so the upgrade trigger is purely headcount and footprint, not feature need.

More Scheduling pricing

Browse all tools →

Comparing Vagaro to something specific? Try Vagaro vs Acuity Scheduling, Vagaro vs Booksy, or Vagaro vs Cal.com. Or see the best Vagaro alternatives, ranked.

Set it up once. Stay ahead all year.

Add the competitors you care about and Outmano does the watching, then hands you a weekly action plan with what to do next.

Start tracking free »