Boulevard Pricing (2026)
It's per-location pricing with tiered feature sets stacked on top, so multi-location salons and spas pay linearly as they expand rather than negotiating per-seat headcount. Note the sticker prices for Premier and Prestige are actually a 'summer' promo rate for new customers, so budget for the real cost to creep up post-launch.
- Essentials
- $143/mo
- Premier
- $293/mo
- Prestige Popular
- $410/mo
- Enterprise
- Contact Sales
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Essentials
- Up to 5 providers (bookable calendars)
- 250 free texts
- 1,000 free email blasts
- 50 GB storage
Premier
- Unlimited professionals
- 250 free texts
- 1,000 free email blasts
- 50 GB storage
Prestige
Popular- Forms add-on
- 2,500 free texts
- 10,000 free email blasts
- 100 GB storage
Enterprise
Does Boulevard have a free plan?
No. Boulevard lists no free plan or trial on its pricing page. Paid plans start at $143/mo.
Want free? Cal.com, Calendly, and Doodle have free plans: see all Boulevard alternatives →
AI Pricing Analysis
Pricing Model
It's per-location pricing with tiered feature sets stacked on top, so multi-location salons and spas pay linearly as they expand rather than negotiating per-seat headcount. Note the sticker prices for Premier and Prestige are actually a 'summer' promo rate for new customers, so budget for the real cost to creep up post-launch.
Tier Strategy
Essentials at $143 targets single-location shops that just need booking, payments, and basic client management running. Premier and Prestige are built for multi-location or high-volume businesses that need deeper marketing automation, inventory, and reporting — the upgrade trigger is usually hitting a second location or needing to run real retention/marketing campaigns instead of just taking appointments.
Competitive Positioning
Boulevard sits at the premium end of the salon/spa software category — no free plan, no free trial, and pricing that starts nearly double what basic booking tools like Vagaro or Fresha charge. They're clearly chasing higher-end, appointment-based businesses that treat software as a growth investment, not a commodity scheduling tool.
Growth Lever
Expansion is driven by location count first (it's literally priced per-location) and then by feature depth — marketing automation, advanced reporting, and inventory tools sit behind Premier/Prestige. The lack of a free trial means the real growth lever is sales-assisted onboarding, pushing prospects to commit based on the promo pricing before it reverts to full rate.
Want the strategist's read on the live page? Read the AI teardown of Boulevard's pricing page →
Boulevard Pricing FAQ
- How much does Boulevard cost?
- Paid plans start at $143/mo, going up to $410/mo for larger teams. There's also an Enterprise tier with custom pricing.
- Is there a free plan?
- No free plan. You'll need to commit to a paid plan to get started.
- Can I try it before paying?
- Not at the moment. There's no free trial or free plan listed on their pricing page.
- How does the pricing work?
- It's per-location pricing with tiered feature sets stacked on top, so multi-location salons and spas pay linearly as they expand rather than negotiating per-seat headcount. Note the sticker prices for Premier and Prestige are actually a 'summer' promo rate for new customers, so budget for the real cost to creep up post-launch.
- Is there a discount for annual billing?
- Yes — you save up to 20% if you pay annually instead of month-to-month. They also mention: "Save 10% with annual billing."
- Which plan makes sense for me?
- Essentials at $143 targets single-location shops that just need booking, payments, and basic client management running. Premier and Prestige are built for multi-location or high-volume businesses that need deeper marketing automation, inventory, and reporting — the upgrade trigger is usually hitting a second location or needing to run real retention/marketing campaigns instead of just taking appointments.
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Mangomint Pricing
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From $130/mo Free trial
Comparing Boulevard to something specific? Try Boulevard vs Acuity Scheduling, Boulevard vs Booksy, or Boulevard vs Cal.com. Or see the best Boulevard alternatives, ranked.
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