Boulevard Pricing (2026)
Per-location pricing with a hybrid twist — the tiered monthly fee gets you the core booking/scheduling platform, but you're also on the hook for usage-based add-ons like texts, emails, campaigns, forms, QuickBooks sync, and ePrescribe. So the sticker price is really a floor, not a ceiling.
- Essentials
- $176/mo
- Premier
- $293/mo
- Prestige Popular
- $410/mo
- Enterprise
- Contact Sales
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Essentials
- Up to 5 professionals
- 100 free texts
- 500 free email blasts
- 25 GB storage
Premier
- Unlimited professionals
- 250 free texts
- 1,000 free email blasts
- 50 GB storage
Prestige
Popular- Forms add-on
- 2,500 free texts
- 10,000 free email blasts
- 100 GB storage
Enterprise
Does Boulevard have a free plan?
No. Boulevard lists no free plan or trial on its pricing page. Paid plans start at $176/mo.
Want free? Cal.com, Calendly, and Doodle have free plans: see all Boulevard alternatives →
AI Pricing Analysis
Pricing Model
Per-location pricing with a hybrid twist — the tiered monthly fee gets you the core booking/scheduling platform, but you're also on the hook for usage-based add-ons like texts, emails, campaigns, forms, QuickBooks sync, and ePrescribe. So the sticker price is really a floor, not a ceiling.
Tier Strategy
Essentials is for single-location shops that just need appointment booking and basic operations running. Premier and Prestige start layering in marketing automation, reporting depth, and integrations that multi-location or growth-focused salons/spas need once they're juggling more clients and locations. Enterprise kicks in when you need custom contracts across many locations or franchise-level control — at that point list pricing stops making sense anyway.
Competitive Positioning
This sits on the pricier end of the salon/spa software category — $176 to $410+ per location before add-on fees is a real commitment, especially for multi-location businesses paying that per site. They're clearly not chasing the budget solo-practitioner market; they're going after established, multi-location beauty and wellness brands that'll treat this as a serious ops investment.
Growth Lever
Expansion comes from two directions: adding locations (since it's priced per-site) and usage creeping up on texts, emails, and campaigns as a business leans harder into client marketing. The tier upgrades themselves are likely gated by deeper reporting, marketing automation, and integration access — features that matter more once a business has enough volume to need them.
Want the strategist's read on the live page? Read the AI teardown of Boulevard's pricing page →
Boulevard Pricing FAQ
- How much does Boulevard cost?
- Paid plans start at $176/mo, going up to $410/mo for larger teams. There's also an Enterprise tier with custom pricing.
- Is there a free plan?
- No free plan. You'll need to commit to a paid plan to get started.
- Can I try it before paying?
- Not at the moment. There's no free trial or free plan listed on their pricing page.
- How does the pricing work?
- Per-location pricing with a hybrid twist — the tiered monthly fee gets you the core booking/scheduling platform, but you're also on the hook for usage-based add-ons like texts, emails, campaigns, forms, QuickBooks sync, and ePrescribe. So the sticker price is really a floor, not a ceiling.
- Is there a discount for annual billing?
- Yes — you save up to 20% if you pay annually instead of month-to-month. They also mention: "Save 10% with annual billing."
- Which plan makes sense for me?
- Essentials is for single-location shops that just need appointment booking and basic operations running. Premier and Prestige start layering in marketing automation, reporting depth, and integrations that multi-location or growth-focused salons/spas need once they're juggling more clients and locations. Enterprise kicks in when you need custom contracts across many locations or franchise-level control — at that point list pricing stops making sense anyway.
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Comparing Boulevard to something specific? Try Boulevard vs Acuity Scheduling, Boulevard vs Booksy, or Boulevard vs Cal.com. Or see the best Boulevard alternatives, ranked.
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