Boulevard pricing teardown
https://www.joinblvd.com/pricingBoulevard's pricing page shows transparent per-location prices for three tiers plus a gated Enterprise tier, backed by an unusually thorough feature comparison table. The 'limited-time summer pricing' framing, strikethrough 'normal' prices, and per-location value metric are notable but slightly undercut trust, and several key gates (forms, loyalty, multi-location) are buried in a huge table rather than surfaced up top.
Tier structure
Essentials
$140/mo per location
Premier
$234/mo per location
Prestige
$328/mo per location
Enterprise
custom
Value metric
flat monthly fee per location, with add-on fees for texts/emails/forms/integrations beyond included allotments
How limits scale
Escalation logic
Tiers escalate from basic scheduling/payments (Essentials) to unlimited professionals and higher included communication volumes (Premier) to bundled add-ons like Forms and larger storage/texts/emails (Prestige), with Enterprise unlocking multi-location tools, APIs, and custom terms.
Psychological anchors
- Strikethrough pricing — Each tier shows a crossed-out 'Normally $X' price next to the discounted current price, framing the offer as a limited-time deal.
- Most Popular badge — Prestige (the highest-priced public tier) is marked 'Most Popular', pulling buyers toward the top of the visible ladder.
- Annual discount toggle — A Monthly/Annually toggle offers 'Save 10%' for annual billing.
- High-priced enterprise anchor — Enterprise tier with no visible price sits above Prestige, implying significant additional value/cost and anchoring the paid tiers as reasonable.
- Urgency/scarcity framing — '*Limited-time offer: Take advantage of our summer pricing. New customers only. Terms apply.' creates urgency to convert now.
What this page is optimizing for
The page blends self-serve transparency (visible per-tier prices, feature comparison table) with demo-gated conversion — every tier CTA is 'Get a Demo' rather than instant signup, indicating the real funnel is sales-assisted even though prices are public.
Red flags
- All CTAs say 'Get a Demo' or 'Book a consultation' rather than allowing instant self-serve signup, adding friction despite public pricing.
- 'Limited-time summer pricing' with strikethrough 'normal' prices feels like a discount gimmick that could erode trust if the 'limited-time' offer runs indefinitely.
- Add-on ecosystem (Forms $65/mo, QuickBooks $45/mo, ePrescribe $45/prescriber, per-text/email overage fees) makes true total cost hard to estimate from the top of the page.
- Per-location pricing without seat/volume calculator makes it hard for multi-location prospects to project total spend without contacting sales.
- Massive compare-plans table (10+ categories, 80+ rows) is thorough but overwhelming and not easily scannable for quick tier differentiation.
- No visible customer logos, ratings, or testimonials directly on the pricing page itself (only in nav/footer elsewhere on site).
Best-practices scorecard
What works · 4
- Clear recommended tier — Prestige is explicitly labeled 'Most Popular'.
- Visible prices — All three self-serve tiers show exact monthly per-location prices; only Enterprise is hidden.
- Annual discount offered — Monthly/Annually toggle advertises a 10% savings.
- FAQ or objection handling — Extensive FAQ section covers setup, data migration, equipment, disputes, payouts, and compliance.
Half measures · 4
- Value metric matches usage — Per-location flat fee is simple but doesn't scale with usage like texts/emails, which are metered separately via add-ons and overage fees.
- Tier differences are scannable — Top-of-page cards summarize 4 key differences well, but the full comparison table is dense and requires heavy scrolling to parse.
- Trust signals present — HIPAA/SOC 2/PCI compliance badges appear in the footer, but no customer testimonials or logos are shown directly on the pricing page.
- Clear CTAs per tier — Every tier uses the same generic 'Get a Demo' CTA instead of tier-specific or instant-signup actions.