Acuity Scheduling Pricing (2026)
Flat-rate per account, not per seat or booking volume — you're paying for feature depth and the number of calendars/staff you can manage, not usage. That's unusual in scheduling tools where competitors often nickel-and-dime on appointment volume.
- Starter
- $20/mo
- Standard Popular
- $34/mo
- Premium
- $61/mo
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Starter
- 1 calendar
- Payments via Stripe, Square, PayPal
- Email reminders
- Custom client forms
- Automatic time zone conversion
Standard
Popular- Up to 6 calendars
- Payments via Stripe, Square, PayPal
- Email reminders
- Custom client forms
- Automatic time zone conversion
- Text reminders
- Sell memberships and packages
- Sell gift certificates
Premium
- Up to 36 calendars
- Payments via Stripe, Square, PayPal
- Email reminders
- Custom client forms
- Automatic time zone conversion
- Text reminders
- Sell memberships and packages
- Sell gift certificates
- Sign BAA for HIPAA compliance
- Hide Acuity logo on scheduling page
- Multiple time zones for staff/locations
- Custom API and CSS
Does Acuity Scheduling have a free plan?
No. There's no free-forever plan. There is a free trial that lasts 7 days, with no credit card required, and paid plans start at $20/mo.
Want free? Cal.com, Calendly, and Doodle have free plans: see all Acuity Scheduling alternatives →
AI Pricing Analysis
Pricing Model
Flat-rate per account, not per seat or booking volume — you're paying for feature depth and the number of calendars/staff you can manage, not usage. That's unusual in scheduling tools where competitors often nickel-and-dime on appointment volume.
Tier Strategy
Starter fits a solo operator running one calendar with the basics. Standard is built for small teams that need multiple staff calendars, and Premium kicks in once you need advanced automation like SMS reminders, packages/gift certificates, or deeper integrations — the upgrade trigger is usually 'I need more than one person on this' or 'I need to automate client communication.'
Competitive Positioning
Sits in the mid-market lane — pricier than bare-bones tools like Calendly's free/basic tiers but cheaper than full-blown practice management suites. They're chasing solopreneurs and small service businesses (salons, coaches, consultants) who've outgrown free tools but don't need enterprise scheduling infrastructure.
Growth Lever
Expansion comes from feature unlocks rather than seat count — things like SMS notifications, package pricing, and advanced integrations are gated at the top tier, so growth is triggered by businesses wanting to run more sophisticated client operations, not just add more staff.
Want the strategist's read on the live page? Read the AI teardown of Acuity Scheduling's pricing page →
Acuity Scheduling Pricing FAQ
- How much does Acuity Scheduling cost?
- Paid plans start at $20/mo, going up to $61/mo for larger teams.
- Is there a free plan?
- No free plan. But there is a free trial, so you can test it out before paying.
- Can I try it before paying?
- Yes — there's a free trial that lasts 7 days. You don't need a credit card to start.
- How does the pricing work?
- Flat-rate per account, not per seat or booking volume — you're paying for feature depth and the number of calendars/staff you can manage, not usage. That's unusual in scheduling tools where competitors often nickel-and-dime on appointment volume.
- Is there a discount for annual billing?
- Yes — you save up to 21% if you pay annually instead of month-to-month. They also mention: "Save 20% with annual billing."
- Which plan makes sense for me?
- Starter fits a solo operator running one calendar with the basics. Standard is built for small teams that need multiple staff calendars, and Premium kicks in once you need advanced automation like SMS reminders, packages/gift certificates, or deeper integrations — the upgrade trigger is usually 'I need more than one person on this' or 'I need to automate client communication.'
More Scheduling pricing
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Mangomint Pricing
Salon and spa management software with scheduling, point-of-sale and marketing on a single per-location plan.
From $130/mo Free trial
Comparing Acuity Scheduling to something specific? Try Acuity Scheduling vs Cal.com, Acuity Scheduling vs Calendly, or Acuity Scheduling vs Doodle. Or see the best Acuity Scheduling alternatives, ranked.
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