How much does Setmore cost?

Paid plans start at $12/mo. You can get started on the free plan before committing.

Is there a free plan?

Yes. The "Start Free" plan is free forever, not just a trial. You get unlimited appointments, accept payments, branded booking page — plus 6 more features. It's enough to evaluate the product before upgrading.

Can I try it before paying?

There's no trial per se, but the free plan lets you use the product indefinitely with some limits.

Is there a discount for annual billing?

Yes — you save up to 58% if you pay annually instead of month-to-month. They also mention: "Annual billing."

Setmore Pricing (2026)

Straightforward per-seat pricing — you pay $12/user/month (or $5/user/month if you commit annually) for access to the Pro tier, with headcount as the core value metric. No usage-based components or feature-gated add-ons layered on top, at least not in what's shown here.

From $12/mo 2 plans per-seat Free plan Best Setmore alternatives → Setmore's competitors →

Start Free: $0/mo per seat
Get Pro Popular: $12/mo per seat

Verified Sep 20, 2026 Official pricing page

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Screenshot of Setmore's pricing page showing its plans and prices — Their pricing page, captured Sep 20, 2026

Start Free

$0/mo

Unlimited appointments
Accept payments
Branded Booking Page
Branded Mobile App
Email reminders
Email confirmations
Integrations with leading apps
iOS and Android apps
Team collaboration tools

Get Pro

Popular

$12/mo per seat $5/mo per seat annual

Unlimited appointments
Accept payments
Branded Booking Page
Branded Mobile App
SMS & email reminders
Email confirmations
Recurring appointments
2-way calendar sync
Remove Setmore branding
Block customers
Google Reviews
iOS and Android apps
Custom notifications & reminders
Team collaboration tools
Priority support
Donating 1% to plant trees

Does Setmore have a free plan?

Yes: the Start Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $12/mo.

What the free plan includes

Unlimited appointments
Accept payments
Branded Booking Page
Branded Mobile App
Email reminders
Email confirmations
Integrations with leading apps
iOS and Android apps
Team collaboration tools

AI Pricing Analysis

Pricing Model

Tier Strategy

Start Free is built for solo operators or very small shops just testing whether online booking makes sense for their business. Pro kicks in once you need more than the basics — likely more staff calendars, integrations, or customization — and the free plan's caps force the upgrade conversation.

Competitive Positioning

That 58% discount from $12 to $5/user/month on annual billing is an aggressive play to look cheap against competitors like Acuity or Calendly, who tend to sit higher on per-seat cost. Setmore's clearly hunting price-sensitive small businesses and solopreneurs who'd bounce off a higher sticker price.

Growth Lever

With no free trial, the free-forever plan is doing the heavy lifting of customer acquisition, and the upgrade pressure comes from feature and seat limits rather than usage caps. The steep annual discount is the real growth lever — it's practically bribing monthly users to commit long-term rather than nudging them toward more seats or features.

Want the strategist's read on the live page? Read the AI teardown of Setmore's pricing page →

Setmore Pricing FAQ

How much does Setmore cost?: Paid plans start at $12/mo. You can get started on the free plan before committing.
Is there a free plan?: Yes. The "Start Free" plan is free forever, not just a trial. You get unlimited appointments, accept payments, branded booking page — plus 6 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?: There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?: Straightforward per-seat pricing — you pay $12/user/month (or $5/user/month if you commit annually) for access to the Pro tier, with headcount as the core value metric. No usage-based components or feature-gated add-ons layered on top, at least not in what's shown here.
Is there a discount for annual billing?: Yes — you save up to 58% if you pay annually instead of month-to-month. They also mention: "Annual billing."
Which plan makes sense for me?: Start Free is built for solo operators or very small shops just testing whether online booking makes sense for their business. Pro kicks in once you need more than the basics — likely more staff calendars, integrations, or customization — and the free plan's caps force the upgrade conversation.

More Scheduling pricing

All Scheduling pricing →

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Comparing Setmore to something specific? Try Setmore vs Acuity Scheduling, Setmore vs Cal.com, or Setmore vs Calendly. Or see the best Setmore alternatives, ranked.

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