How much does Setmore cost?

Paid plans start at $12/mo. You can get started on the free plan before committing.

Is there a free plan?

Yes. The "Start Free" plan is free forever, not just a trial. You get 200 appointments, accept payments, branded booking page — plus 6 more features. It's enough to evaluate the product before upgrading.

Can I try it before paying?

There's no trial per se, but the free plan lets you use the product indefinitely with some limits.

Is there a discount for annual billing?

Yes — you save up to 58% if you pay annually instead of month-to-month. They also mention: "Annual billing."

Setmore Pricing (2026)

Straightforward per-seat pricing — you pay per user booking or managing appointments, not per location or booking volume. That $12/mo sticker price is really a $5/mo annual rate once you commit, which suggests the monthly number exists mainly to make the annual discount look aggressive.

From $12/mo 2 plans per-seat Free plan Best Setmore alternatives →

Start Free: $0/mo per seat
Get Pro Popular: $12/mo per seat

Verified Aug 23, 2026 Official pricing page

Screenshot of Setmore's pricing page showing its plans and prices — Their pricing page, captured Aug 23, 2026

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Start Free

$0/mo

200 appointments
Accept payments
Branded Booking Page
Branded Mobile App
Email reminders
Email confirmations
Integrations with leading apps
iOS and Android apps
Team collaboration tools

Get Pro

Popular

$12/mo per seat $5/mo per seat annual

Unlimited appointments
Accept payments
Branded Booking Page
Branded Mobile App
SMS & email reminders
Email confirmations
Recurring appointments
2-way calendar sync
Remove Setmore branding
Block customers
Google Reviews
iOS and Android apps
Custom notifications & reminders
Team collaboration tools
Priority support
Donating 1% to plant trees

Does Setmore have a free plan?

Yes: the Start Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $12/mo.

What the free plan includes

200 appointments
Accept payments
Branded Booking Page
Branded Mobile App
Email reminders
Email confirmations
Integrations with leading apps
iOS and Android apps
Team collaboration tools

AI Pricing Analysis

Pricing Model

Tier Strategy

Start Free is built for solo operators just testing whether online booking is worth bothering with, while Get Pro targets small teams that need more than a single calendar and basic scheduling. The upgrade trigger is likely hitting feature walls — things like SMS reminders, payment processing, or multi-staff calendars — rather than seat count alone, since the free tier probably caps functionality more than user seats.

Competitive Positioning

At $5-12/user/month, Setmore sits firmly in the budget tier of scheduling software, undercutting Acuity and Calendly's paid tiers while still offering a real free plan. They're clearly going after price-sensitive small businesses and solopreneurs who'd otherwise just use Google Calendar, not enterprise buyers.

Growth Lever

With no free trial, the free-forever plan does the trial's job — get users hooked on basic booking, then dangle Pro features to convert them. Expansion likely comes from feature gating rather than seat expansion, since the Enterprise tier being 'contact us' only suggests bigger accounts negotiate custom deals rather than just adding more $12 seats.

Want the strategist's read on the live page? Read the AI teardown of Setmore's pricing page →

Setmore Pricing FAQ

How much does Setmore cost?: Paid plans start at $12/mo. You can get started on the free plan before committing.
Is there a free plan?: Yes. The "Start Free" plan is free forever, not just a trial. You get 200 appointments, accept payments, branded booking page — plus 6 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?: There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?: Straightforward per-seat pricing — you pay per user booking or managing appointments, not per location or booking volume. That $12/mo sticker price is really a $5/mo annual rate once you commit, which suggests the monthly number exists mainly to make the annual discount look aggressive.
Is there a discount for annual billing?: Yes — you save up to 58% if you pay annually instead of month-to-month. They also mention: "Annual billing."
Which plan makes sense for me?: Start Free is built for solo operators just testing whether online booking is worth bothering with, while Get Pro targets small teams that need more than a single calendar and basic scheduling. The upgrade trigger is likely hitting feature walls — things like SMS reminders, payment processing, or multi-staff calendars — rather than seat count alone, since the free tier probably caps functionality more than user seats.

More Scheduling pricing

All Scheduling pricing →

Comparing Setmore to something specific? Try Setmore vs Acuity Scheduling, Setmore vs Cal.com, or Setmore vs Calendly. Or see the best Setmore alternatives, ranked.

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