ShipStation vs ClickFunnels Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

ShipStation ClickFunnels
Starts at $14/mo $97/mo
Number of plans 3 4
Free plan
Free trial
Pricing model usage-based flat-rate

Starter

$14/mo
  • 3 users
  • Unlimited store connections
  • Automated rate shopping
  • Return labels
  • Basic automations
  • Reporting
  • Email support

Standard

Popular
$29/mo
  • 10 users
  • Unlimited automations

Premium

$349/mo
  • 15 users
  • Advanced Inventory Management (scan to receive, purchase orders, forecasting)

Launch

$97/mo
  • Unlimited Funnels
  • 1 Workspace (Sub-Account)
  • 2 Team Members
  • 10K Contacts
  • 50K Emails/Mo
  • 3 Courses
  • 5 Custom Domains
  • Unlimited Visitors
  • Group Onboarding Calls
  • AI Tools 1M Words
  • Standard Support

Scale

Popular
$197/mo
  • Unlimited Funnels
  • 5 Workspaces (Sub-Accounts)
  • 5 Team Members
  • 75K Contacts
  • 300K Emails/Mo
  • 6 Courses
  • Unlimited Custom Domains
  • Unlimited Visitors
  • Group Onboarding Calls
  • AI Tools 2M Words
  • Priority + Live Chat Support
  • Custom Code Editor
  • Webhooks/Full API Access

Optimize

$297/mo
  • Unlimited Funnels
  • 10 Workspaces (Sub-Accounts)
  • 10 Team Members
  • 150K Contacts
  • 750K Emails/Mo
  • 10 Courses
  • Unlimited Custom Domains
  • Unlimited Visitors
  • Group Onboarding Calls
  • AI Tools 5M Words
  • Priority + Live Chat Support
  • Custom Code Editor
  • Webhooks/Full API Access

Dominate

$499/mo
  • Unlimited Funnels
  • 20 Workspaces (Sub-Accounts)
  • 20 Team Members
  • 400k Contacts
  • 1.2M Emails/Mo
  • 20 Courses
  • Unlimited Custom Domains
  • Unlimited Visitors
  • Group Onboarding Calls
  • AI Tools 10M Words
  • VIP Support
  • Custom Code Editor
  • Webhooks/Full API Access
  • 3H Private Onboarding

ShipStation vs ClickFunnels FAQ

Which one is cheaper?
ShipStation starts lower at $14/mo, compared to $97/mo for ClickFunnels.
Can I use either one for free?
Neither has a free plan. But ShipStation and ClickFunnels offer a free trial.
How do they charge?
Different approach here. ShipStation uses usage-based pricing, while ClickFunnels goes with flat-rate. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. ShipStation: ShipStation sits in the middle of the shipping-software pack — pricier than bare-bones label printers but cheaper than enterprise logistics platforms, and the $349.99 Premium tier signals they're chasing serious multi-channel sellers, not just Etsy shops. They're competing hardest with the likes of Shippo and Easyship for the mid-market e-commerce seller who's outgrown manual label printing but isn't ready for a full 3PL integration. ClickFunnels: ClickFunnels sits mid-to-premium in the funnel-builder space — pricier than basic landing page tools but cheaper than full marketing suites once you factor in what it replaces (email, courses, affiliate tracking). They're not competing on price; they're betting that consolidating multiple tools into one flat fee beats stitching together cheaper point solutions.

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