SimplyBook.me vs Vagaro Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

SimplyBook.me Vagaro
Starts at $13/mo $30/mo
Number of plans 5 1
Free plan
Free trial
Pricing model flat-rate per-seat

Free

$0/mo
  • Booking website
  • Booking widget
  • Admin App
  • Wordpress widget

Basic

$13/mo
  • Client App
  • Payments, Deposits, Tips
  • Sales (POS)

Standard

$29/mo
  • Branded Client App
  • HIPAA
  • SAML SSO

Premium

Popular
$59/mo
  • Payments PRO
  • QuickBooks, FreshBooks, Xero Integrations
  • White label (page footer)

Enterprise

Custom
  • Cluster Interface
  • Account Manager
  • Queue Manager
  • High Load API
  • Customised Contracts
  • White Label
  • Branded Favicon
  • Select data location (UK, US, AU, etc.)

One Location

$30/mo
  • AI-powered business tools & marketing
  • Payments
  • Free credit card reader*
  • Calendar & resource management
  • Customer waitlist options
  • Memberships, packages, & gift certificates
  • 1,000 free emails monthly
  • Advanced reporting
  • Customer loyalty programs
  • Customer tracking & client data
  • SOAP notes
  • Business & employee booking widget
  • Daily Deals
  • Inventory tracking
  • Invoices
  • Free listing on the Vagaro Marketplace
  • Unlimited notifications & appointment reminders
  • Online booking on Vagaro, Instagram, Facebook & Apple Maps

SimplyBook.me vs Vagaro FAQ

Which one is cheaper?
SimplyBook.me starts lower at $13/mo, compared to $30/mo for Vagaro.
Can I use either one for free?
SimplyBook.me has a free plan. Vagaro doesn't — though they do offer a free trial.
How do they charge?
Different approach here. SimplyBook.me uses flat-rate pricing, while Vagaro goes with per-seat. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. SimplyBook.me: SimplyBook.me sits firmly in the budget-to-mid-market zone — cheaper than Acuity or Square Appointments at comparable tiers, which makes it a magnet for small service businesses (salons, tutors, clinics) that want robust features without enterprise pricing. They're clearly chasing price-sensitive SMBs who'd otherwise cobble together a free calendar tool. Vagaro: At roughly $24-30/mo for a single user, Vagaro lands in the affordable-to-mid range for salon/spa/fitness booking software, clearly courting solo practitioners and small shops who'd balk at premium platforms. The discounted price suggests they're leaning hard into promos to win price-sensitive independents away from cheaper booking-only tools.

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